• Localization Services
    • Website Localization
    • Software Localization
    • Mobile Apps Localization
    • Games Localization
  • Translation Services
    • Document Translation
    • Video Translations
  • Industries
    • Technical & Engineering
    • Business
    • Banking & Finance
    • Medical & Healthcare
    • Marketing & Advertising
    • Legal and Contracts
    • Academic
  • Languages
    • Japanese
    • German
    • Thai
    • Malay
    • Korean
    • Spanish
    • Arabic
    • French
  • Contact Us
  • Blog
  • Locations
    • Sydney
    • Melbourne
    • Singapore
    • London
    • Toronto
    • New York City
    • Los Angeles
    • San Francisco
  • Localization Services
    • Website Localization
    • Software Localization
    • Mobile Apps Localization
    • Games Localization
  • Translation Services
    • Document Translation
    • Video Translations
  • Industries
    • Technical & Engineering
    • Business
    • Banking & Finance
    • Medical & Healthcare
    • Marketing & Advertising
    • Legal and Contracts
    • Academic
  • Languages
    • Japanese
    • German
    • Thai
    • Malay
    • Korean
    • Spanish
    • Arabic
    • French
  • Contact Us
  • Blog
  • Locations
    • Sydney
    • Melbourne
    • Singapore
    • London
    • Toronto
    • New York City
    • Los Angeles
    • San Francisco
  • Localization Services
    • Website Localization
    • Software Localization
    • Mobile Apps Localization
    • Games Localization
  • Translation Services
    • Document Translation
    • Video Translations
  • Industries
    • Technical & Engineering
    • Business
    • Banking & Finance
    • Medical & Healthcare
    • Marketing & Advertising
    • Legal and Contracts
    • Academic
  • Languages
    • Japanese
    • German
    • Thai
    • Malay
    • Korean
    • Spanish
    • Arabic
    • French
  • Contact Us
  • Blog
  • Locations
    • Sydney
    • Melbourne
    • Singapore
    • London
    • Toronto
    • New York City
    • Los Angeles
    • San Francisco
  • Localization Services
    • Website Localization
    • Software Localization
    • Mobile Apps Localization
    • Games Localization
  • Translation Services
    • Document Translation
    • Video Translations
  • Industries
    • Technical & Engineering
    • Business
    • Banking & Finance
    • Medical & Healthcare
    • Marketing & Advertising
    • Legal and Contracts
    • Academic
  • Languages
    • Japanese
    • German
    • Thai
    • Malay
    • Korean
    • Spanish
    • Arabic
    • French
  • Contact Us
  • Blog
  • Locations
    • Sydney
    • Melbourne
    • Singapore
    • London
    • Toronto
    • New York City
    • Los Angeles
    • San Francisco
Uncategorized
Home Archive by Category "Uncategorized"

Category: Uncategorized

NEWSUncategorized

Fastest Growing Industries in China Due To COVID -19

China is the forerunner of technological and business changes in the world, leading in both areas and many others. While this superpower has garnered massive revenues owing to its advancements, some mishaps have taken the country some notches back. COVID-19, also known as coronavirus struck in late 2019, disrupting the normal way of life in China, claiming thousands of lives worldwide and disturbing everything from business to financial markets. As the virus struck, Chinese companies tried to save their businesses and economies by providing its people with items at their doorsteps with the help of online selling. Other businesses joined the bandwagon of selling face masks, hand sanitizers, and temperature check devices. Whether it was the garment manufacturers, banks, or companies providing translation services, all suffered a blow when employees were sent home or made to work from home. Some industries in China, however, benefitted from the pandemic. Let’s take a look at these industries:

E-commerce and Online Shopping:

Keeping in mind the security concerns and the lockdown situation in China, people started shopping online which proves to be a huge jump for the E-commerce industry. The revenue generated from this online shopping reaches such heights that from 2019 to 2020, online shopping increased by 22% and it is predicted to grow by 20.1% this year too. COVID-19 also boosted the usage of online mobile facilities: ordering stuff from homes and receiving them at their doorsteps. Taking advantage of this, companies in China leveraged the power of social media to offer group buying deals to Chinese in an attempt to make more sales and profits. This trend is likely to continue until the lockdown situation eases in China.

E-learning and Online Education:

Perhaps the industry that was most affected by COVID-19 is the E-learning and online education industry. China closed schools and institutions to reduce the spreading of virus and to protect the students, staff, and teachers from becoming the victim of the corona. As a result, a shift from textbooks to online devices such as laptops, mobiles, and tabs was seen, which boosted the gadgets industry at large. It is also important to mention here that investments of 18.66 billion dollars were made in the year 2019 on the online education sector in China and it is predicted that in 2020 this number will ascend with skyrocket speed. In the Chinese city of Wuhan, almost 7, 30,000 or 81% of students are being educated in their homes through online education programs. Since students prefer this mode of education, it is estimated that E-learning and online education will bring a profit of USD 200 billion to China by 2024.

Lifestyle, Health, and Fitness

As a means to restrict the spread of the virus, the rules of social distancing was implemented throughout the world. Social distancing involved isolation in which people avoid gatherings by staying homes and this has led them to pursue fitness and health regimes in order to stay busy. As a result, a huge number of citizens ordered workout equipment and appliances to their houses. Since everyone knows that staying healthy and fit can be beneficial in the times of the virus, there is an even greater emphasis on it. China also provides mobile fitness apps, encouraging yoga, and promoting morning exercise classes by live television shows which have become a trend. According to JD.com during the lockdown in China, the sales of yoga mats and dumbbells jumped by 150% and 60%, respectively. In fact, 513% live fitness classes were searched online in January 2020 and this trend is likely to continue in the future as well.

The Games Industry

The global games industry has also been affected by the virus—but in a good way. As people observed social distancing and were isolated in their homes, a humungous usage of online gaming on smartphones, laptops, and iPads was seen. According to statistics given by Niko partners, China is the world’s largest game player market with over 720 million game players playing on digital devices. The use of games in the pandemic increased to such an extent that it is predicted that about USD 36 million revenue will be collected by this gaming industry in 2020. In terms of video consumption, a 40% increase was recorded in China, and entertainment portals such as Netflix and iQiyi secured revenues of USD 187.6 million in March alone, while the game industry giant Sony made an investment of USD 400 million on online video streaming in China.

Internet Services

COVID-19 brought a host of problems with it—the biggest of which was the lockdown. This lockdown left the masses isolated at homes, leading to boredom. Ultimately, the only thing they could turn to was the internet. Although people were sent home to stay safe, they were encouraged to work remotely. This is the reason educational institutes, companies, and factories shifted their work online in order to facilitate their employees who were working from home. This gave impetus to internet services and a rapid increase in the usage of internet services was noticed. While the estimated usage of the internet in China from 2019 to 2020 is already reaching 30.7%, the expected growth rate by the end of this year is projected at 35.2% or USD 712.5 billion. Moreover, it is further predicted that revenue from an online business in China will reach USD 1.96 trillion by the end of 2020.

Optical Fiber and Cable Industries

During the pandemic, the telecommunication and information technology market also witnessed a boost. As everything shifted online and work began to be done from home, this industry escalated in demand. Moreover, the people who never used the internet before also turned towards it in a bid to stay updated in the time of crisis. This is why it is predicted that revenues from the optical fiber and cable industries will increase by a huge 14.3% which is USD 60.9 billion.

The “Social Media” Industry

The biggest change that was witnessed at the time of COVID-19 was the increase in the use of social media in the wake of the lockdown. As all the work is being done remotely, retailers are using the power of social media to advertise their products. Online platforms such as Alibaba’s DingTalk, WeChat, Byte, and Lark are at the top position in China. People started selling and purchasing online which further boosted the E-commerce sector of the country. While WeChat was being used by businesses such as manufacturing, retail, agencies delivering Chinese translation, and others, they also began to be used by the general public. The Tencent app downloads rose from 250,000 to 5 million, whereas WeChat and DingTalk’s app downloads escalated by 572% and 1446%, respectively. This just goes on to show how much these apps were being used by the people who wanted to stay in touch with their families and friends while staying indoors.

Medical Equipment and Supplies

The medical and pharmaceutical industry is at the frontlines when it comes to the COVID-19 pandemic. As the number and influx of patients kept on growing, the demand for medical supplies, equipment, and especially ventilators went up and this became a golden opportunity for their manufacturers. The Chinese medical companies are also investing a large amount of money for the vaccination of coronavirus which resulted in a huge purchase of related equipment and supplies. Furthermore, social media usage also increased owing to doctors and nurses communicating with each other.

Solar Power Generation

As power shortages began to occur in China due to high electricity demand, people were forced to turn to solar power. This led to an increase in demand for solar panels and this industry is anticipated to grow by 32.2% which is approximately USD 7.9 billion.

House-cleaning and Home Care Services

There is an in-home care and household industry in China which provides facilities and take care of the elders and newborn babies. Owing to pandemic more people remained at home, more house-cleaning services were demanded and more business boosted up. The revenue from the home-care industry increased from 14.2% to 15.3%. Furthermore, it is anticipated that USD 100.6 billion revenue from house-cleaning and babysitting services will be generated in 2020.

The Last Word

COVID-19 has been the highlight of this year 2020. While it has disrupted life and affected the usual activities in China, some industries saw the light of the day in the wake of the pandemic. As businesses prepared to veer themselves away from the losses owing to the lockdowns and curfews, some industries took advantage of the lockdown situation to stabilize themselves and make profits while being socially responsible. Nevertheless, the virus has and continues to disrupt the normal working of businesses not only in China but also globally and it will be a couple of years till these businesses return to their normal working cycles after the pandemic is over. For now, they just have to cope up in this situation and make the most out of the lockdown and shutdowns.

Want to know how our agency is delivering expert services in this pandemic? Register now and avail our professional Chinese translation services today.

 

Read More
Antonia July 28, 2020 0 Comments
Uncategorized

How Was 2019 for E-commerce Sector in China?

With the advancement in technology and digitization influencing the business sector globally in 2019, some of the countries emerged as leaders in the digital industry. It comes as no surprise that China was among the top countries to witness a huge rise in online retail advancement. China’s rise as the global leader in E-commerce market has been nothing short of phenomenal as it experience some of the major shifts in its working and the way it captured the online customer attention.

Here are some of the E-commerce trends that affected the E-commerce sector in 2019. Although other trends also dominated the retail landscape, these few trends topped the list of E-commerce trends that changed the way the Chinese customer shopped in 2019.

Mobile E-commerce was on the rise

Over the years, China’s rise as the global leader in E-commerce has opened up many opportunities for retail businesses throughout the world. By the end of 2019, online retail sales increased to $1.5 trillion, which represented a quarter of China’s total retail sales volume. Consumers who purchased through online stores via their mobile phones accounted for 42% of total consumers and their number is continuing to escalate with each passing year.

Perhaps the credit of rising mobile E-commerce market can be attributed to WeChat, the most popular social network in China, with more than 800 million monthly active users. WeChat offered various functionalities which made it the top driver of E-commerce success in China, such as office plans, mini-programs, HTML5 pages and WeChat shops. Hence WeChat is, and would remain, a good place to start if brands want to establish a point of contact with the Chinese customer. And a professional language translation service can do wonders for you if taking advantage of mobile E-commerce is your goal.

Influence of Social Media Increased

With the rise in globalization, most of the companies realized the importance of social media to interact with the customers. While businesses know that social media is not just a means of establishing communication with the customer, they are also aware that it is the ultimate advertising and marketing tool by which brands can get their message out in order to secure more sales and revenue. In China, the influence of social media rose so high in 2019 that 79% of Chinese customers had positive interactions with brands on social media that led them to endorse these brands more. As a result, about 71% of customers engaged in spending more as compared to 44% of global customers. This is the reason China can be considered as the lucrative market for growth, especially if a company uses the power of social media to propel its brand message and increase growth.

Omnichannel Shopping and Marketing Multiplied

Granted, online retail channels are the new means by which consumers engage in purchase owing to the convenience offered, but some of the most fundamental needs of consumers can only be fulfilled by visiting a store—such as trying and testing a product, watching product demonstrations and accessing products in the store. Omnichannel shopping is the combination of both online and physical shopping, whereby consumers either search for products online but purchase by going to physical stores, or go to a physical store and then purchase the product online. While the consumers in China engaged in this type of shopping experience, the market for omnichannel shopping is still new, as demand is there but supply is low. This is the reason global brands need to take advantage of the omnichannel shopping as well as hiring a professional language translation service to make a name for themselves in the highly lucrative Chinese market by offering personalized in-store shopping experience and online sales discounts.

Sales Events and Discounts Dominated the Retail Landscape

That’s right. Sales and discounts may be a thing of the past but with the shift in technology and the E-commerce landscape, this sales and discount offering changed the way Chinese customer shopped in 2019. According to a consumer survey in China, the consumers who shopped at physical stores as well as online preferred sales discounts and offerings. In fact, these consumers were more in favor of “Everyday low prices” for higher-frequency items such as groceries. Brands in China need to practice sales events more as these are highly popular among the population. A survey by Alibaba Group, the largest retail brand in China, revealed that the total GMV (Gross Merchandise Volume) generated on Double 11 (a global shopping event in China) amounted to 7 times more than the Black Friday sales in US—that is phenomenal, and shows the power of sales events. Brands, therefore, need to take advantage of the shopping events to offer sales discounts as a means to propel their brands forward.

Brands Harnessed the Power of Entertainment to Drive Sales

The use of entertainment in retail sales is already being practiced by brands worldwide, but consumers in China need entertainment as well when it comes to shopping. Big brands such as Alibaba and JD focused on securing their sales by offering interesting entertainment options such as virtual reality experiences, live streaming videos and online games. In 2019, Macy’s created a virtual reality shopping experience that allowed the Chinese consumer to browse and take a stroll through New York’s flagship store and also purchase products through E-commerce channels. This is a classic example of how brands leveraged the power of technological shifts in E-commerce to offer entertainment opportunities to its customers—which is what all brands should be doing in China.

The Last Word

China is a highly lucrative market and one of the most popular ones when it comes to making a choice for global expansion. With the changes witnessed in E-commerce platforms owing to changes in technology and entertainment, the shifting retail landscape offered a lot for brands back in 2019. To take advantage of the E-commerce shifts, as well as to enter the list of Chinese customer’s shopping carts, it is important to adapt your E-commerce stores accordingly—a task best performed by a reliable and professional Chinese translation service. With a localization partner to help you through, influencing the Chinese customer to buy from your E-commerce store will be an easy task in 2020—for a greater revenue and more sales.

Read More
Antonia January 30, 2020 0 Comments
Get Translation Credits Free Upto $300
start now

Our Story started in 2012 as a translation project and developed into a business that we love and strive to grow each day.
Services
Documents Translation
Website Localization
Software Localization
Android App Localization
Games Localization
Contacts
34556 Bunker Hill
Dr.Farmington Hills Michigan,USA
48331
Phone:+1 248 579 0856
Email: [email protected]
Newsletter

Copyright © 2019 Chinese Translation Services. All Rights Reserved.