Bill Gates proclaimed that his biggest regret was not uplifting Microsoft to the status of what Android was. This shows us the revolutionary potential the mobile industry possesses. Mobile phones are one of the most popular devices in the world right now. It has enabled communities to interact with one another like never before. 

The technology of mobile applications has diminished the gaps between first-world and third-world countries. This interconnectivity and interdependency have been further emboldened vis-a-vis mobile video games. Mobile games have one of the biggest audiences in the global markets. And the reason it has become so popular is that not everyone speaks a universal language. Hence, the need for localization emerges, and especially Chinese App Localization Services, which enables games to be translated into multiple languages. So that people worldwide can connect and enjoy.

English may be the lingua franca of the world, but not every region has fluency in this language.  Offering multiple languages with your mobile games will allow people around the world to relate to the experience in the same way. Nonetheless, if you want your game to be played around the world, then you have to localize your mobile game application. Preferably into some of the major languages spoken around the world. 

In this article, we will review some of the best options of languages that your mobile games must be localized into. So that you can expand your gaming business;

Chinese 

China is one of the largest countries in the world both population and economy-wise. Moreover, it has also one of the biggest mobile game industries in the region. For instance, back in 2019, the mobile gaming industry in China generated around $17billion in revenue. This number is automatically a huge attraction for mobile game developers who wish to penetrate foreign markets. 

Nonetheless, as far as game localization is concerned, the Chinese language is also a very difficult language to translate your game into. You have to take into consideration a lot of factors. First and foremost, it’s imperative to understand the cultural preferences, nuances, and intricacies of the Chinese language. Secondly, from a business point of view, you have to understand the distribution channels prevalent in the Chinese market. And thirdly, from a gaming perspective, ensure what gaming genres are popular among the Chinese youth, as localizing every game would not be the right approach. These measures will guarantee a safe entry into the market. 

One more important factor that you have to take into consideration is that localization into Chinese does not mean that you just simply translate the language. You have to create brand new characters of the game while recreating the plot as well so that it sits well within the Chinese cultural parameters. Thereby, taking help from Chinese App Localization Services would be the right thing to do. 

French

Accumulating a sum of 34 million gamers, France is one of the biggest gaming markets in the world right now. Statistically, the gaming industry was able to generate a revenue of $4-5 billion back in 2017 and 2018. Moreover, the French market does not only constitute gamers but rather is a huge producer of video games as well. This makes the gaming market accessible but at the same time difficult to penetrate as well. Because French gamers are very picky about their gaming experience. And do not accept every other foreign video game. 

This poses a challenge to video game developers who wish to localize their games in the French market. The challenge pertains to an in-depth study of the french culture and gaming industry. Thereby, you will probably need the help of a professional translation agency that can enable you to come up with an effective and efficient localization strategy to penetrate the foreign market.

Talking about the demographics of gamers in the French gaming industry, you will be amazed to see that it ranges from the age of 9 to 60 years. The diversity of games played among these different groups of ages is also quite staggering. They play games mostly on pcs, whereas teenagers mostly play games on their mobile phones and gaming consoles as well. Many people assume that English games are the most popular in the French gaming market. On the contrary, this narrative is far away from the truth. In reality, they prefer video games in their own languages and the ones that have been localized for the French market only. 

German 

If you ever wonder whether localizing your mobile game application into the German language is a good idea or not, just think about the fact that there are over 45 million gamers in Germany right now. Or the ones who speak the German language. This number indicates that the potential of translating in German is a profitable endeavor. Because if you look at some of the statistics that were published back in 2018, you will get to know that the German mobile gaming market was able to generate revenues of over $6 billion. Hence, your effort to approach the German market would not be wasted.

In order to fathom the potential of the gaming industry in the German market, you can visit Gamescom, an event that takes place in Germany every year. It is one of the biggest in the world, where thousands of gaming fanatics around the world visit every year to learn about the new games that are being developed in Germany. Such events create opportunities for people to penetrate the German market and also help the local industry to create their own games. 

One important thing for game localization companies is to understand the German market. German people prefer games that are fun in nature. They want an experience filled with joy and laughter. Hence some of the most popular games in Germany are the ones that are filled with an engaging storyline. Because you have to understand one thing, there are markets in which some people are passionate about the games that are played. For some, it might be a leisure activity, but for some, it is more than that. They fully immerse themselves in the games and become critical of everything involved with the games. Hence, localization companies have to be very careful if they want to translate their games into German.

Japanese  

Japan has always been a gaming hub of the world. Popular games like Tekken and Need for speed Tokyo originate from the Japanese gaming industry. If you compare its ranking, then it comes right after the Chinese and the United States gaming market. This shows that Japan has nurtured a deep love for gaming. In terms of generating revenue, the 70 million video gamers residing in Japan are able to generate around $20 billion annually. And this number is just an approximation since the revenue is increasing on a quarterly basis.

On the other hand, if you want to study the tenets of the gaming industry in Japan, you need to know about the peculiarities of the market. First of all, the Japanese have a deep interest in specified animated content. Hence, if companies want to localize their games into the Japanese market they have to inculcate animated and visually powerful content. So that it could be successful with the audience. Moreover, another positive aspect of the localization process for the Japanese market is that a large majority of the gamers in Japan are familiar with the English language. So, in the process of translating the content for software. You need not translate each and every word into the targeted language.

Japanese are aware of the characters and the context behind the dialogues.  thereby, you do not need to change the storylines for them. Moreover, the Japanese prefer both mobile applications, as well as PCs, and gaming consoles. Hence, you can localize video games for any medium and be successful in the Japanese gaming market. Moreover, the Japanese are very accepting of new games, and always love the idea of new content for video games. So, if you are deciding as to which market will maximize your chances for a successful localization, then the Japanese gaming market is the one to go for.

Conclusion 

The purpose of content translation or localization is to reach a broader audience. We live in a globalized world. Hence, interconnectivity between different states has become a norm. The consumer is more educated and informed than it was ever before. This rhetoric has increased customer purchasing power. Now a consumer has different options to go for. 

Similarly, in video games, people look for a better experience, since the internet has made it easy for everyone to go for the things that interest them. Hence, different regions call for different languages. And people love things that are in their own native tongue. So localizing games in the native language of the consumer will go a long way as far as the success and popularity of that particular video game are concerned. 

In this article, some of the best languages for video game localization are mentioned. Conclusively, it’s for you to decide which market you want to penetrate. However, one thing to mention here is that you should start small, i,e, go for one language at a time. We would advise you to go for the Chinese language, and for this purpose utilize Chinese App Localization Services.  And if you are successful in that endeavor, plan to go localizing into more languages. This approach will open new markets, opportunities to strengthen your brand image and ultimately increase profits. And that is something a video game developer should always strive for. 

Commercial activities have ameliorated due to globalization. The interconnectivity of different communities speaking various languages has driven the localization of many industries. One of the most popular disciplines has been the video game industry. The fact that it has such a wider reach enables it to be translated into native regional languages so that it can make the experience more personable and entertaining. 

Some of the most renowned video game developers take the initiative to release their latest video games concurrently around the world. And in order to do that effectively, they have to enable their localization process at a swift pace, meanwhile, keeping a high quality of the content intact. This is quite a difficult process, but if you follow a certain methodology it can significantly reduce your efforts. 

Here are some of the ways that you can follow to make the game localization faster and efficient;

An Early Startup

If developers intend to provide customers with the same experience and gaming pleasure, regardless of where the user resides, they need to start the localization process way before the actual creation of the game. Early startups enable the agencies to conduct a trial and error method. This methodology helps save time in the future by creating a path for you to follow. Once you know what to do and what not to, it secures the budget constants and enables you to remain on the path. 

Planning is Important

The localization process demands in-depth research of the culture and language of the target audience. Hence, this process should start earlier if you want to release your game simultaneously around the world. Moreover, you should have a clear plan of which regions you’re going to target. Hence, every language would need an expert linguist with a piece of sound background knowledge. Your job would be to contact them at the very beginning of the localization process so that you can finalize the prices and deadlines. 

Another important aspect to understand is that every video game text does not require translation. Hence, you need to funnel out the text that needs translation and the one that does not via a proper elimination process. It should be in place before you begin the localization process. In video games, you have to consider localizing the text strings. Because this is the one step that leads to most errors if not done properly. Hence, avoiding the text in the graphic files would help you save a lot of time and money. If you have the opportunity to use only one text and then place the translated text over it, it would be a lot better than formulating various and diverse styles and versions of the original icon for every language. 

Researching Target Culture 

Researching the target audience is the key step to a fast localization process. In order to effectively convey the message, you need to conduct thorough research. Analyze the cultural and language intricacies of the target audience. And the more you do it earlier, the more time you will have to obtain a deeper insight into the target audience. If the consumers don’t accept the end product, you would be wasting hundreds of thousands of dollars of your investment to localize your game into the foreign market. Hence, it’s better to be safe than sorry, and conduct thorough research on the audience. So that once you localize your game, the people are ready to enjoy it. 

Industry-Experts Can Do Wonders

Cultural experts who also possess information pertaining to video games should conduct the process of video game localization. Video game translation is a specialized and specific domain, hence needs experts who themselves are gamers. Because only gamers can fathom the tone used in video games. A non-gamer would simply replace words with translated words, whereas a gaming expert would keep the intended meaning intact. Meanwhile, concentrating on the entertainment aspect of the video game as well. Because that is the ultimate goal. You have to entertain the audience. And ensuring the translated work does that is something that you cannot ever take lightly. 

Moreover, video game localization involves the integration of the game into the belief system of the targeted audience. There might be some sensitive aspects that cannot integrate well with the local audience. Hence one needs to be careful during the process. For instance, if a video game is localized for the Arab region, like Saudia Arabia, a developer cannot create Muslim terrorists as antagonists in the game and expect it to sit well with the audience. 

Onboarding Game Translators as Quickly as Possible

By acquiring specialist game translators, you will have the opportunity to tackle potential issues beforehand. Many developers do not try to understand the importance of doing so. They try to construct the game script before hiring a translator. This increases the chances of doing the entire process all over again if your game translator feels the need for it. Hence, it is advisable to create the script along with a translator. It enables the localization process at a faster rate.

In-context Translation Makes the Difference

Onboarding translators also help to understand the context of video games. And more time spent by the translators on the context enables a faster time to localize the video games. Moreover, you can provide them with all the necessary material, such as the language dictionaries. Also, the cultural reference materials pertaining to nuances and idiomatic phrases will also help. This will help translators to understand the nitty-gritty of the languages that they will eventually translate. And when the time comes, they will be able to make the location process much faster. 

Making the process easier for the game translators is the best initiative you can adopt to enable a faster game localization process. It will not ameliorate the quality of the localization process. But it will help you reduce costs that you may encounter in future re-edits or revisions. Moreover, it would be wise to involve the video game translators in the creative development of the game. Because involving them would help you to identify in the early stages where you need to make the changes once the localization process starts. So when you initiate the translation process, you will already have the blueprint in front of you stating the exact changes needed. Hence, diminishing the time. 

Conclusion

The localization process is the activity of enabling the original text or language into the language of the target audience. It refers to a content transformation in such a way that it encapsulates the same cultural extremities that were initially intended within the presentation of the original product. 

Similarly, the video game localization process emboldens the same concept. However, it demands a different approach. In this article, we have discussed some of the easiest approaches to make video games translation more efficient, effective, and faster. 

There are certain measures that you can embed into your process. It will assist you to achieve your goal in a shorter period. First, try to initiate an early startup program, in which you conduct full-fledged research of the target audience. Then take the initiative to hire professional game translators. So that they can help you save time, and diminish the utilization of extra resources that might take place during that journey. Adapting to these changes will surely help you achieve the video game localization process much quicker. 

Excellence cannot be attained without constant effort. People who are good at something do not achieve a position of merit within a day or two, rather their success is buttressed upon an arduous journey of constant repetition, critical and capacity-building approach. 

Similarly, if you want to ameliorate your language skills as a translator, you need to adopt a path of constant work embedded with a critical approach where you work upon your weak points, meanwhile, strengthening your merits. Moreover, you need to have a passion for learning. Because, as far as the job itself is concerned, languages are in a constantly evolving process with the addition of new words and dialects. 

In this article, we will discuss some of the ways that you can adopt to improve your language skills as a translator;

Diversify Your Reading Resources

Like mentioned earlier, one cannot grow as a professional if he is repeating the same thing over and over again and expecting different results every time. You have to try something different. In order to improve your skills, you have to diversify your reading resources.

The reason why there is a prevalent difference between a good translator and a poor one is that the good translator thinks outside the box. He is constantly trying to get an edge over his or her competitor. And in this endeavor, he diversifies his resources to come up with a different approach that enables an effective translation output. 

Moreover, consulting various resources also ameliorates your creativity. You get in a mindset where you understand how people think differently. And what logic and information go behind that opinion. This also helps you as a translator and makes your job easier because you understand the perception, values, and ideologies of people. Hence, your translated work keeps all these cultural factors intact.  

Understanding the Culture of Target Audience

The purpose of translation is to communicate with an audience that speaks a different language. Though it may seem like an easy task, it is one of the most daunting tasks that translators can face during the process of localization. 

On the contrary, one might argue that Translations are just simple word-to-word replacements, so why is it deemed a difficult task? 

Well, the fact of the matter over here is that you can replace words with machine translators. But there is no guarantee that it will convey the same meaning that was initially intended. There is a whole cultural background that comes along with a language. You cannot convey a message without having to understand the cultural intricacies, nuances, and preferences of the target audience. 

Thereby, a translator needs to enhance his skills by conducting deeper research of the text and its meaning. He cannot deliver a text until and unless he inculcates every subtle reference and nuance that was implied in the original text. Because if you don’t, you would probably make the mistake of misinterpreting the text, which can eventually lead to adverse repercussions on organizations. Hence, you have to ensure accurate translations are done. And for this particular purpose, it is advisable to take assistance from professional translation agencies. 

Writing Skills

You can research all you want, read all the articles or books for your understanding of the target audience’s culture. But until and unless you acquire mastery in the art of writing, you will never be able to become a good translator. 

In the field of translations and localization, mediocre or below-standard writing cannot survive for a long period of time. Your competition is with some of the best writers in the world, who also happen to be multilingual experts. And in order to compete with them, you have to raise your standards. 

First, it’s imperative to understand that there are different styles of writing. And your writing has to be molded as per the characteristics or demands of the target audience. For instance, you are not supposed to write in a difficult language. If your target audience consists of middle-class and lower-middle-class people. Similarly, you have to carry a professional writing style if you are targeting businesses.

 Moreover, you also have to take into consideration the nature of your writing. In this case, ensure if you’re writing for marketing, advertising purposes or promotional purposes, or simply writing in a technical or legal capacity. 

Practice, Practice, and Practice

Once you realize what steps you need to take in order to improve your skills as a translator. The next and the most important aspect is to make sure that you practice translating. The one thing that can ensure successful results is your work ethic. You need to put in the work to improve your skills in translating.  

Furthermore, you can also sharpen your skills by working with those texts and passages that have been translated before. So that you can compare your results with them. And see where you lack and which areas you can count on as your strengths. Some translators have a habit of translating texts in the literal sense, hence losing the cultural connotations and idiomatic phrases that come along with the language. However, if you practice and see such mistakes, you can learn and work to prevent them from ever happening again. 

It might be quite sobering for young translators to see that whenever they translate a text there is always some room for error. But that is when you need to pluck up your courage and see that these errors are an opportunity for you to make progress and improve. 

Accepting Feedback

Valuable feedback is extremely essential to enhance your translation skills. It will help you identify what mistakes you are making vis-a-vis the style of writing, grammatical errors, tone of the text, plus whether your translation kept the cultural connotation intact while perfectly conveying the intended message. 

However, you have to be careful in terms of who is giving you the feedback. Because if you ask 50 people for feedback, you’ll probably get 50 narratives and suggestions. And there is a high chance that every suggestion is different from the other one. Hence, making it difficult for you to differentiate. Thereby, you have to narrow down the options and refrain from confusing yourself.

In this context, you have to realize which feedback adds more value to your work. Moreover, the person who you are consulting should be well-credentialed as well. You cannot go ask anyone to give you feedback. Hence, look out for translators with sound experience and expertise. Moreover, take their feedback for the general improvement of your translation process and language sense, rather than getting one or two documents approved. 

Conclusion

Conclusively, we can proclaim that there is no standard methodology to improve your translation skills. You first need to conduct a complete SWOT analysis. In which you critically analyze your strengths and weaknesses as a translator. And then work to strengthen and improve them respectively. 

Becoming a good translator is a journey and not a one-day process. You have to think logically and cover every aspect that will enable you to improve your translation skills. As mentioned in this article, you have to think outside the box by diversifying your resources. This will enable you to understand the cultural intricacies of the target audience and then embed them within your documents. Having said all that, you have to improve your writing skills. And that can only be done by practicing, and then getting it checked by some translation expert who will give you the feedback that you need to ameliorate your skills as a translator. 

Digital media has enveloped the entire social, economic, and political fabric of the business world. You cannot survive in this fast-paced global world without having a robust digital presence in your organization. And, that is just the first step. The next stride every firm endeavors to strive towards is to expand their business. Expansion usually starts from your local markets, and then to try to enter other foreign markets. But in order to penetrate foreign markets, there is one big hurdle that you need to cross, and that is the language barrier.

Importance of Website Translation

Your digital presence, or your website, is the spokesperson for your organization. Whether an individual remains a potential consumer or eventually becomes a client, depends entirely upon the quality of your website, and how effectively it is able to communicate your message. The impression of your company will be created vis-a-vis your website, so ensuring that you make the best impression possible is the one aspect that you cannot compromise on. 

Now imagine how would you feel if the customer is not even able to understand the message you are sending, just because of the language barrier. Therefore, it’s imperative to make your website multilingual. However, in order to do that, you need to take assistance from a professional translation agency that can help you achieve the goal of successful penetration of a foreign market. 

In this article, we will cover some of the essential factors that expound upon the reasons why you must translate your website into multiple languages.

Reaching Broader Target Audience

One of the biggest advantages of creating a website with multiple languages is that it will enable you to reach a broader world audience. Your business cannot expand until more people know about it. And what could be  better than informing them through an online platform that shows them the content in their native language.

Multilingual Website is a Key to Go Global

Another important thing to consider here is that many people often make the mistake of assuming that creating a website in the English language alone is sufficient and will do the job. This concept could not be more wrong. If you look at some of the statistics available, you will be amazed to find that only 27% of the people who surf the internet have English as their native language. Whereas, the rest of the 73% of users are native to various other languages. 

This is a huge untapped market. But you have to offer your services in their native language in order to cater to their needs. By enabling your website to be multilingual, you will create a new market that probably will have a higher population percentage. Hence, ameliorating your overall sales and net profits. 

• Increasing Conversion Rates  

Recent studies conducted by CSA show that internet users prefer to look into a website or a particular business offering in their native language. Proving that websites that are not in the native language of the consumers have a higher bounce rate. 

People do not trust them enough to give their attention. And this trust deficit is initiated not because they are biased against a particular website, but rather because they do not understand what they might be getting into. So, this proves that trust is built upon understanding the language of the consumer. If you built a multilingual website, it makes the potential customer your client and increases the conversion rate. 

Website in Native Language Adds to Credibility 

A customer is very cautious when it comes to trusting online platforms and websites. They tend to avoid digital mediums that they do not understand. Given the prevalent situation in terms of online frauds, cyber-attacks, and hacking, how could you blame the customer? All you can do is bridge the trust deficit by creating a multilingual website, where the information is given in the native language of the customers. So that they might show interest in an organization that has taken the step to make the purchasing process fully comprehensible. 

• Brand Recognition Increases Brand Value

Just take a moment out of your hectic schedule and search on the internet for the net worth of Amazon. You will be amazed to know that currently, the company holds a valuation of approximately $1.7 trillion. So the next question is that does Amazon have $1.7 trillion in its bank account.?

The answer is, absolutely no. It’s actually the value of Amazons’ share in the stock market and has nothing to do with actual cash.   

So how is this example relevant to the topic of this article? 

Well, the point under discussion is that the valuation of an organization is directly proportional to the Brand value or brand recognition of that firm. If your brand is recognized by the general public around the world, it will eventually increase your net worth as well. But the real question over here is how to increase your brand recognition?

Attract More Clients with Translated Website

In order to enhance your company’s exposure, you need to offer your services in foreign markets. And that can only be possible if you attract the attention of that particular target market. And in order to attract them, you have to communicate your proposition in a language that is understood by the consumers. Once you do that, it will eventually ameliorate your brand’s awareness. People will start to position your company with the products and services you are offering. And doing so will create your own market presence.

Coming back to the example of Amazon mentioned earlier, this is what Jeff Bezos has been able to do. He has created a platform for the world, where different communities come together and do business with each other, without any hindrance caused by the language barriers. 

• Creating Point of Differences

Entrepreneurship is all about taking risks and creating something that assists you to stand out from the crowd. But in order to do that, you need to create your point of difference. 

Currently, the world is shackled in precarious economic turmoil amid the COVID pandemic. Businesses are not flourishing, due to restrictions caused by lockdowns. Thereby, organizations are attempting to strengthen their online presence, since that is the only feasible way to go for now. 

Stand out of The Competition

Businesses have to be creative in order to survive. And the best way is to create multilingual websites. It will not only help you to boost your trade with multiple markets but will also buttress you to stand out from the crowd. And that will enable your point of difference. Once you create that you will be able to position your brand in the minds of the consumer as customer and quality-centric.

Conclusion

‘Necessity is the mother of invention’. And in today’s global e-commercial landscape, creating a multilingual website has almost become a necessity.

You cannot survive and sustain your business without creating a robust online platform. Moreover, that platform has to be buttressed by multiple languages. We live in a global village, where the diversity in language, culture, traditions, and religion is profound. In order to communicate and effectively convey what your organization is all about plus what your business proposition is, you have to be able to make sure that the consumer first understands. And once he understands, he will definitely trust your company. And that is what it’s all about. 

From the organization’s perspective, creating a website in multiple languages helps the company to reach a broader audience, create competitive advantages, ameliorate brand value, and ultimately increase conversion rate. 

Though it may seem to be a daunting task, you can hire professional translation services to assist you along your journey. And surely their help will make your path a lot easier.

China – emerging as the business world’s superpower is something to marvel at. With more than 1.5 billion people living in China, millions speak Mandarin Chinese, traditional, or simplified. Millions of Chinese natives are spread around the world too. However, foreign businesses want a layout of the Chinese market, which is not possible without a proper Chinese translation. 

It is an overpopulated country with the highest speakers being of Mandarin Chinese. Mandarin is the official language of China and is used professionally too. Chinese are very particular about their cultural values and language. So, this doesn’t come as a surprise when foreign businesses have to translate and localize their content in the Chinese.

Chinese is good for Communication 

For a foreign business, translating content into Chinese can become one of their greatest assets.   In the business world, doing business transactions in Chinese is fruitful for a lot of reasons. Globalization plays a vital role in translation and localization services. Companies looking to tie a knot with Chinese partners can learn exclusively meanwhile  expanding geographically in China’s market. 

Chinese is usually classified into two major categories; Traditional Chinese and Simplified Chinese. Although it does depend on which region you choose to establish roots. In mainland China, Simplified Mandarin is actively spoken but the farther your move away from the main hub the denser the dialect will become. Learning a local dialect (which will be in Chinese) is a tough nut to crack, you need to understand the vocabulary and most importantly learn about the writing system too. 

Why Chinese is an important language for foreign businesses?

Learning a new language is not an easy feat. For professionals, the best opportunity to communicate is by hiring Chinese translation services that can communicate on behalf of your company. Foreign companies when entering the Chinese market have to;

• Use mandarin Chinese as the official language for communication and official documents
• Adapt the business strategies according to the Chinese culture, so that your products, services, and brand looks local. 
• You will have to deal with legal matters as well. Every piece is written in Chinese. So, being the official language of China, Mandarin is one language you need to work around with. 

So if it’s a “yes” for your interest in the Chinese market, then the following factors point out more than the obvious significance of the Chinese translation services. 

Chinese Etiquette

Growing business in China is not only about translation. Even if you do not have a regional office in China, you could still provide products to Chinese consumers. But the sale at that point will be low. 

It’s about learning Chinese etiquette. The business culture in China is unique and has different practices than the States. It’s easy to offend a Chinese supplier, client, or customer if you lack the cultural understanding. You cannot solely focus the product or service without gaining the trust of consumers and local partners. 

For instance, a solid handshake is a welcomed gesture in Chinese culture, while in the US, a casual handshake (with an easy-grip) is preferred.

Do you feel the difference yet? It’s not only the business practices but also the social practices you need to follow to build trust. 

Largest E-commerce market 

Coming in as the second-largest economy (after the United States), China still is ranked at the largest E-commerce market. An economical giant like China has webbed out in every possible industry to ever exist. It not only hosts the world’s largest internet users but also has the largest e-commerce net worth in billions!

The e-commerce market in China is progressively active. There are more mobile users in China than anywhere else in the world. Being a fast-changing market, it’s a tough job to keep up with the trends. SEO practices become irrelevant because of the Google ban, so you have to localize not only your content but advertising and marketing too. 

It is a popular language 

Do people often ask why to learn Chinese? It’s not only for personal reasons but for professional reasons too. There’s a lot of difference between Mandarin and Chinese language. You need to understand Mandarin is a “variation” of the Chinese language, besides other forms of Chinese dialects, including Cantonese, Hakka, and Fuzhou, and so on. 

Comparatively to other versions, Mandarin is the most popular of all. Did you know currently 840 million people speak Mandarin? Yes, that’s right. This is another reason why Chinese translation services become a necessary step in conducting your business in China. 

In the commercial world of China, Mandarin is the quickest way to reach the consumer. So needless to say you’ll need translation, localize the content according to the region. 

Tough Competition 

Rise and shine? It’s more like you need translation and localization to be at the top for the neck to neck competition. A raging economy indicates the companies should invest in the country in good times with the help of government support. 

To build a strong base in China, hiring professional translation agencies is just one of the many crucial steps you need to take. From document translation to website localization, it’s like bringing in the big guns for the local consumer. But do ensure that the translation is error-free, unbiased, and engages the audience the desired way. Otherwise, it could;

• Damage the brand’s goodwill
• Limit the sales 
• Create financial problems (backing up the investors)
• Legal complications, etc.

The website is the public portfolio

The internet knows no boundary. Chinese advertising tactics are mostly commenced on WeChat, QR codes, etc. However, handling the website is another matter. International brands translate their websites in multiple languages including Chinese to indicate that they do care for the Chinese consumer too. 

Concaving with the local Chinese festivals (or any other native festival) proposes the idea of brand intimacy for the local audience. It removes the language barrier, which is why hiring Chinese translation services is as crucial as ever. 

Conclusion 

The significance doesn’t just end there, but within our limited time, we do keep sharing the knowledge that helps you to have a better understanding of why your Chinese translation is important. Choosing the right linguistic is important, it doesn’t matter which industry you cover, a Chinese language partner will follow you till the end.