Tips to Learn Mandarin Chinese Language

Mandarin Chinese is the sixth official language spoken by the UN, United Nations. It has gained great importance in the world of linguists. Mandarin Chinese is the official language of China. It is shaped by the Beijing dialect and the dialects that are spoken in the Northern areas of China. Mandarin Chinese language is taught as Yuwen in Chinese courses. 

China is emerging as the next superpower. If you want to do business with China, you need to mitigate the communication barrier. That can be done by learning the Mandarin Chinese language. Many developing countries have started offering Chinese learning courses to their people so that they can do business with China successfully.

 Why You Need to Learn Mandarin Chinese Language

Learning the new language is a great skill and if you learn more than one language and become bilingual or multilingual then you will be able to stand out in the fierce competition. If you are clear about your objective in learning the Mandarin Chinese language then you will learn the Chinese language quickly without making much effort.

Understanding the Different Tones

Mandarin Chinese is a tonal language and the meaning of the words changes according to the tones. It does not make any difference even if the pronunciation and spellings are the same. It is very important to differentiate between the tones if you want to learn Mandarin Chinese correctly. Let’s have a look at four main tones.

  • The first tone starts with a high pitch and it sounds high and flat with no fluctuation.
  • The second tone rises moderately. Your voice rises from a low to middle pitch.
  • The third tone is a dipping tone, and it fluctuates from the middle to low and then high.
  • The fourth tone is lowering. It starts high and drops sharply to the bottom of the tone. English-speaking people often associate it with an angry command.

Understanding Basic Grammar

Some people have a misconception that grammar does not exist in the Chinese language, but the truth is grammar does exist and the grammar rules in the Chinese language are different from Indo-European and other language systems. Chinese is the analytic language that requires sheer dedication from learners.

  • In Mandarin Chinese, there are no complex rules like gender, plural nouns, agreement, tense, and conjugations. Many words contain single syllables that are then combined to make compound words. It makes sentence composition straightforward.
  • The Mandarin Chinese has its own set of grammar rules and they don’t have an equivalent in English and other Indo-European languages. For instance, the Chinese use grammar features like topic prominence, classifiers, and preferences. These are not used in other languages so it becomes difficult for learners to grasp.
  • Despite all these differences, the Chinese use the same sentence sequence, i.e., subject, verb, and object and it makes the translation process easy.

Learning the Use of Pinyin 

Pinyin is a system that is used for writing Mandarin Chinese. It uses the Roman alphabet. Hanyu Pinyin is the form of Romanization and it is used in textbooks for teaching materials.

  • Pinyin helps people who want to learn Mandarin to focus on their pronunciation. It also helps them to read and write Mandarin without learning complex Chinese characters. As pinyin uses the Roman alphabet so the pronunciation of their letters is not familiar to English speakers so it needs to be studied carefully.
  • It seems difficult to learn Pinyin but once you learn it then it is extremely beneficial for your language learning venture as it helps to recognize the traditional Chinese characters.

Practicing Reading and Writing Chinese Characters

The last step to learn Mandarin Chinese is to learn how to read and write traditional Chinese characters. It takes a lot of time because it requires memorization and continuous practice.

  • As per the BBC, there are around 50,000 Chinese characters in existence but not all of them are used. The person who wants to learn the Chinese language needs to know about 8000 Chinese characters but the acknowledgment of 2000 characters is enough to read a newspaper.
  • For writing the Chinese language, it is necessary to learn 214 radicals that are required for building blocks for every Chinese character. Some of the radicals are used independently while others are used to form complex characters.
  • You can learn the correct formation of characters from Chinese workbooks. They are designed basically for schoolchildren, but it can be useful for those who want to learn Chinese characters.

Wrapping Up

If you learn Mandarin Chinese language, it will further help you in learning other languages like Cantonese, Korean, Japanese, and other forms of literature even though they are different languages. Learning a new language is not easy, and it requires time and effort. Last but not the least, consistency is the key! 

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Antonia September 30, 2020 0 Comments

Why Global Companies Failed in China

Do you have what it takes to become a success in China? If this question were asked from the foreign companies, many would bob their heads in the agreement saying “Yes”. SWOT Analysis says otherwise.

You are a happy businessman when your company gets registered, local partners agree once, and your product is available in the market. Yet, the company fails to create its mark in the market. It’s not because the company was incompetent; failure happens because China is the most unpredictable country. The lack of understanding of the legal and cultural environment says a lot about how those companies failed. Companies willing to learn, talk, and adopt the Chinese way of business practice have made things work in the blink of an eye. 

How did they do it?

It’s not a big secret. If you have heard the saying; “When in Rome do as the Romans do” then you have your question answered. Localization and translation are the most integrated ways to retain a strong foothold in the Chinese market. 

 

The Main Point to Ponder: Can the Failed Companies Get Back in the Game?

Will western companies be doomed forever in China? Of course not, the problems are not insurmountable but it’s best to understand why the companies failed in the first place: 

 

Culture differences are a huge gap 

 

It’s not about how much effort you put to start your business in China. Business practices matter the most.  The common problems with the business practices are 

  • Censorship
  • Control
  • Culture differences 

These are the three significant drawbacks behind the systemic failure of western businesses. Major western brands like Starbucks, KFC, McDonald’s, Audi, and BMW, etc., manage varying levels of success in China. Even when Uber carefully managed their local Chinese subsidiary (partnered with Baidu) but still wound up retreating from the Chinese market. The competitor, Didi Chuxing, had a more massive cash reserve that monopolized the market. 

Likewise, western companies make silly choices that not only affect their sales but also introduce them to the world of localization – the key to survival in China. 

Still, it’s hard for western companies to gain a strong foothold in local search engines, contents, and especially social networks. Cultural differences, including language barriers, are hard to uphold. 

 

Winner takes all

 

The digital world of China is quite different as compared to the western world. Because of the long-term competitiveness of digital firms, it’s hard to overlook the incremental advantages. Usually, in the States, digital agencies aim for inimitable benefits. This strategy works in their favor as it is digital market-friendly. However, in China, they favor the native firms as they have a better understanding of the culture, consumer, and business practices. 

Managing relationships with consumers and local partners is second nature to these local companies. They are more adept at accepting market challenges or rise and fall in the trends of various products and services. Therefore, the Chinese digital world revolves around the theory; “winner takes all” which means one or two players have gained the upper hand in the target market and can snowball the ROI too. 

 

An experimental approach is a long battle 

 

The Chinese market is the most developed. Consumers do not remain on a brand for long; if a better substitute arrives in the market, they will switch towards it. Thus the ever-changing market style has led several brands towards the experimental approach with their products. New ideas can quickly become obsolete if you were slow to implement. Frequent change in business strategies and reimbursement of work is required in the Chinese market. 

Western companies fail to comprehend the idea of how Chinese market trends change at lightning speed.  Innovation is a vital tool that can be accomplished by localizing the products and services and innovating SEO practices as well. Even the strongest foreign companies tend to fail because they are unable to keep up with the technicalities of the Chinese market. 

 

Rackety localized operations

 

The language barrier is constant for foreign companies. To overcome the language bridge, they hire translation services. But what if the translation agency you hired didn’t do the job in the right way?  China is a vast market, tough to conquer especially with a strong retaliation from the local competitors. 

Just because a particular brand is successful in the US or Europe doesn’t guarantee success in the Asian market. When companies jump on the Chinese markets, they do so in a hurry, thinking that brand name is enough. They fail to understand that their brand reputation may exist in the western countries, but the reputation “does not exist” among Chinese consumers. 

Nokia failed to make its mark in China. Even though it was a global leader in mobile phones, it was unable to grasp the concept of software and kept its sole focus on the hardware. The fear resulted in the “stagnant product”. It not only affects the user experience but failed to impress the future internet generation. 

Down Below Are Examples of the Brand That Failed Notoriously in China 

Barbie

one of the epic failures in China. The ironic part is, the doll itself was favored instead of the “brand”. When a six-story shop opened in Shanghai, the planning went array. The shop included a restaurant, hair and nail salon, cocktail bar, and even a spa. Poor planning led to a confused target audience, whether the House of Barbie was meant for kids or adults. No one could say for sure. 

Home Depot

the DIYs are not a hit among Chinese consumers. Whereas American prowess led to social media influencer’s blogging about DIYs, it was a failure. Chinese consumers belong from a middle class; the culture is different from an American household. The company fully stocked its 12 stores with DIY materials which failed to make any sale at all because of the store format, the idea behind people buying a home is an investment not for improvement and strong local competitors. 

Google

A the well-known company got victimized due to politics. With the censorship and poor decisions, and no Gmail, or YouTube, the company didn’t want to keep its servers in China as the legal policies were harsh. Government demands to restrict the data content further made the company edge. Moreover, a breach was traced in 2009 that was said to have stolen corporate secrets. 

Amazon

A pioneer as a failure in China. They tried to make things work for 15 years but were unable to exploit the Chinese labor force to produce the much-needed results in China. Competitors used cheaper utilization while they focused on more organized methods of utilizing labor. It was an ultimate doom. 

Bottom Line

To capture a piece of a slice from Chinese markets, it is imperative to understand the local market, language, and most importantly, the culture. Keep your focus on how the trends keep on changing and ways to manage it with local partners. There’s always a second chance. 

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Antonia September 30, 2020 0 Comments

How to Start Your E-Commerce Business in China

China is a lucrative market for foreign investors. The market trends are forecasted and therefore the products’ demands are taken into account accordingly by the local businesses. Foreign competitors looking for the window of opportunity are keen to become a key player in the markets of China.

E-commerce business in China has been flourishing for more than a decade now, this brings in the tough guns for foreign brands. Do you want to know the secret behind the explosive growth of e-commerce business in China? Thanks to its middle-class consumers, and their pockets full of disposable income, local brands have created a risk-free platform for their local audience.

Do you think you have what it takes to enter the e-commerce business in China? If yes, then you will need this guide to establish a strong understanding of the dos and don’ts you need to take care of before starting the e-commerce business.

Tax-free Purchases

Are you looking for a tax-free amount?  If you are dealing with a transaction that costs 5,000 RMB, the new limit will be 26000 RMB (annually). If you purchase the products within this limit, then you are free from any charge on import tariffs.

This stimulates the opportunity to make bulk purchases and only 70% of tax will be collected at the usual rate.

Daigou is Forbidden

Long gone are the days when a seller used to buy a product outside of China at a cheaper rate and brought it back into the Chinese market for the selling purpose. This practice is known as Daigou. Although it was extremely common especially for the Chinese way of luxurious spending, once the government put hold on to, it there was no way to break the law. The Chinese government is bent on cracking these lawbreakers down. This created a monopoly in the e-commerce market, so this is good news for the foreign businesses that are looking to compete in China.

You can sell your original products for the price they are worth.

Get Your E-commerce License in China

You need to get your hands on the license at the first chance you can get. It all depends on how fast you get to actively participate and become a legal e-commerce business entity in China.

So if you are sure to advance towards e-commerce in the Chinese market, then you need two things to acquire first;

ICP Beian. It is a standard ICP License for a host website. 

ICP Commercial. The holder of this license will be eligible to accept online payments. Usually, it is meant for online stores selling goods and services. Online marketplaces like Taobao, Alibaba, and others were inclined to get the license for their websites and online shopping carts. Even the Chinese version of Amazon, JD.com, asked their merchants to provide the ICP Commercial license.

Protect the Ip (Intellectual Property)

Brand-stealing is a rear house of terror for e-commerce businesses. It’s easy to copy the products, which is why it’s been a huge problem for the Chinese government. New legal actions had kept this issue in the highlight, which paved a road for success for foreign companies like Lego to experience a new Chinese market.

This also brings forth another perspective: brand consciousness. Chinese consumers do not easily trust a foreign brand, so if a company replicates an existing product, then chances are your brand quality will be compromised.

License Requirements

The Chinese government has taken measures to protect the IP. So the companies that fail to protect their IPs are penalized by the government.

Another crucial step is obtaining an official business license to conduct the e-commerce business. As mentioned above, the license requirement is compulsory which means all foreign companies must obtain it. The only way to acquire a Chinese business license is by “setting up a Wholly Foreign Owned Entity (WFOE)”. It means the company will come under the banner as a Chinese registered company owned by foreign investors.

These days, the most common type of WFOE are;

  • Trading
  • Consulting
  • Manufacturing

Protect the E-commerce Business

The first step is already covered, i.e., protecting the IP. Once a company obtains a Chinese business license, they need to have a registered trademark as well. This extra measure was taken by the government to provide safeguards to the companies with a registered trademark in China.

In case a foreign company fails to register its trademark before its competitors, they have to purchase it at more than par value from the opportunists. Several new entrepreneurs had to face this dilemma, so to avoid this scenario make an advance entry for the trademark.

Don’t Forget Branding

Brand logo, brand name, and the product itself are the key selling points. When you are building your e-commerce business empire, remember that brand loyalty means a lot to the consumer. So when you decide for a name, make sure it is easy to remember, have an appealing logo according to your target market.

But in case if you are just expanding the already established business in China, you can improvise with the original name for the target niche. Localizing the contents of e-commerce business like a brand name or even logo grabs the attention of the public.

Be a Unicorn in the Midst of All the Santa Claus!

Marketing methodologies are somewhat the same for every business, the way those tactics are used, and at what precise time creates a difference in the market for the brand. So in a nutshell, prepare a unique selling proposition for the audience, an idea or product, which differentiates you from the rest of e-commerce businesses in China. Gain clarity by asking the right questions and when required do take help from Chinese localization services too to ensure your brand tastes the success.

 

 

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Antonia September 25, 2020 0 Comments

Primary Challenges of Doing Business in China

Starting your business in China has become very easy as compared to decades ago. China has seen remarkable economic growth since its economic reforms in 1978, three decades ago. It is expected that China will soon become the largest economy in the world. The new reforms made by the Chinese government have open new opportunities in the field of industrial innovation and business growth, but still doing business in China is not a piece of cake.
Let’s have a look at the primary challenges of doing business in China.

Cultural Nuances

China is emerging as a market leader in the global business world. Its people are known for their hard work and habit of self-reliance. China portrays its political, traditional, and business values very uniquely. If you are unable to understand the cultural nuances before starting the business in China then, it will lead to miscommunication and the miscommunication is the biggest challenge that foreign investors and companies face in China. No doubt, the number of Chinese people who understand and speak the English language is increasing, but it is very difficult to find such people that understand the nuances of the culture and language of both native and target language and understand the meaning of business negotiations. Miscommunication may result in breaking your business deal. The solution to this challenge is to hire a professional translation partner that can provide you with impeccable translation services so you understand the Chinese and Western cultural differences well and devise your business strategy accordingly.

Challenges regarding Rules and Regulations

To get legal permission to start a business requires very lengthy administrative procedures. It is a big challenge in China. Lots of businesses need to acquire the standard business license that contains the scope of business and it is issued by municipal administrations of Industry and Commerce and other legal authorities. For instance, if you want to start a health firm in China, you need to obtain a business license from the municipal administrations of Industry and Commerce. Besides, you also have to get a permit from the Food and Drug Administration. Although the Chinese government is making many efforts to make China a user-friendly environment for investors and businessmen, the traditional bureaucracy and red tape are the main problems for the businessman to execute their business plans in China. In addition to this, vivid rules and regulations with no understanding and no transparency create a challenge for foreign investors and businessmen to compete. Many global marketers also face the problem of easy market access because of stringent quality checks on imported goods.

Challenges Regarding Logistics

Although the government has improved the logistics environment in China, still the cost of shipping is expensive. The logistics of China is considered very uneven, and it affects the handling of the product in and product out. During a certain period during the day, the entrance of large trucks is prohibited so product shipments are transferred to small vehicles so that they can reach the consumer markets on time. Logistics hamper the supply chain. Furthermore, warehouses, shipping yards, cargo hubs, and distribution centers are not automated, which creates a problem for the foreign businessman to deliver their products well on time in the mass market. Logistics and supply chain hampers product access to potential customers, and they are the biggest challenge.

Intellectual Property

China is known for providing cheap and counterfeit products across the globe. 80 percent of the cheap and counterfeit products in the world come from China. The foreign investors face a great challenge of enforcing intellectual rights in China because of local judicial protectionism and biases towards foreign investors and businessmen. China has tried very hard to implement laws and regulations regarding IPR, but weak governance has mitigated the IRR system in China.

Sales and Distribution Challenge

Your business can only be successful if you can provide products to customers on time. This can only happen if you know the right distribution channels and how to manage them. There is a fight between western brands and Chinese distributors. Many global brands have been abused by their distributors. Chinese brands have a history of providing fake and copied products, so other western brands are more profitable with better margins. This needs to be discussed with Chinese distributors due to linguistic and cultural barriers. So foreign investors or businessmen should hire a reliable translation partner who can help them understand the laws and regulations regarding distribution and sales. Local partners will help you in this regard. Chinese and global brands are required to develop a strong relationship with distributors.

Increase Competition in Chinese Market

The market in China is very competitive. The competition is not only among foreign brands but also with national champions who want to compete with global brands. Furthermore, the Chinese government wants to invest in economic activities because of the US-China Trade war. Many global companies come to China and many local companies take advantage of high purchasing power. This makes the competition fiercer and makes it very hard for the foreign businessman to retain its customers.

Wrapping Up

Do you want to start your business in China? To make your business journey easy and successful, you need to know the basic challenges of doing business in China. For that, you need to understand the Chinese culture and language. Worry not, Chinese Translation Services is here for you. We provide you with impeccable Localization Services in fast turnaround time and economical rates. Contact us for more details.

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Antonia September 23, 2020 0 Comments

Top 7 Social Media Channels for Marketing in China

In old times, letters and the cyber net was how people interacted with each other. Public chat rooms filled with advertisement pop-ups and chat messengers like Yahoo and Msn were the best things back in the late ’90s. Now, in 2020, the time has changed, you write an email instead of letters or a quick text on iMessage or WhatsApp, connect with people all over the world in a matter of seconds only!

Social media is a new and effective way to conduct marketing activities.  To survive the competition, every business must indulge in social media platforms.

Did you know: Facebook, YouTube, and Twitter are banned in China?

Social media platform across borders does not resonate the way it does in the home country. China has a progressive market, creative enough to come with new ideas for social networking.

As a brand, if you are looking to become a success, then using the local social media platforms is your best chance to do it.

Guideline for Social Media use in China

There are around 673.5 million social media users in China only. This makes China the world’s largest social media market and every day the number increases. People are more actively keen on sharing product reviews, suggestions, and influencing one another.  Since the translation game has notched up, brands are focusing on Chinese translation services to partner up so that they can enter China’s local and online markets with ease.

The social media landscape in China is unique and constantly evolving.  Here is the list of top 7 social media platforms that are extensively used for marketing in China.

The Super App – WeChat

What started as an instant messaging app in college, it improvised into an ecosystem of making transactions, ordering food, booking movie tickets, promoting ads, and whatnot.  On average, 68 million videos are uploaded every day which means it’s a tough competition with Snapchat and YouTube. It’s not just a Chinese Facebook it is the strongest means of advertising and brand promotion.

Make an official account and publish the content, news, or even information about your product or service. This will lead to more sales. Making an official account on WeChat will lead to an increase in customer user engagement and convert the prospects into buyers.

Advertising on WeChat includes coolest features like:

  • Moment ads are the news feeds but expensive
  • Banner ads target the articles
  • HTML5 campaigns such as games, quizzes and more
  • Location-based marketing enables brands to target nearby customers and so on.

Weibo

With active users around 446 million (and counting) Weibo is the Chinese Twitter (it has character limitations). It’s a microblogging platform established in 2009 and one of the popular sites in China.

After WeChat, it is the second most popular social media platform in China and effective for social media marketing. You can upload videos, images, and gifs, like and share the posts without the need to follow any other account.

According to the business survey, it is most popular in use among young white-collar workers and the urban online population. Users are intrigued by information, sharing, and the opportunity to engage with other users is drastically high.  The reason why Weibo is a successful counterpart for a brand is that;

  • It’s a blogging site and a large source of international content
  • Chinese celebrities, powerhouses, and organizations use their Weibo accounts to interact with their followers
  • You can boost customer engagement with KOL promoting your brand and so on
  • It’s a good tool of communication to interact with customers

Tencent QQ

It’s a popular instant messaging app similar to WeChat and is used for multiple services like games, music, shopping, microblogging, etc.

The white-collar audience uses its desktop version and the reason s that you don’t require a phone number to register! Before launching of WeChat, Tencent was the primary tool of communication where each user is allotted a unique numerical ID for their accounts.

A brand can open a business account known as QZone. You can opt for paid marketing programs, pay the Tencent, and get content and publish it in different categories of QQ. For instance, advertisements can be published on QZone games, pop-up windows, and banners.

Despite its popularity, it’s not the best choice for advertising luxury products.

Tencent Video

Online video marketing is a highly competitive tool to drive sales. In China, Tencent Video is one of three major players for online video marketing; IQiYi and Youku are other competitors.

With an estimated, 500 million mobile active users and 63 million subscribers it has Tencent Video has taken over its competitors.

Its penetration rate skyrocketed to 48%, while Yoku remained low with 30.8%. The striking difference is due to the active users and how much companies are promoting their brands on it.

It focuses to develop original content and support original programs for various brands and other services. It was one of the eight Chinese apps to catch the largest revenue with the App Store and Google Play Store.

Baidu

Besides Facebook, Twitter, and YouTube there is no Google in China. It sounds utterly shocking but it is true. Like every other major creativity, Baidu had replaced Google. It is the largest communication platform in china and the largest search engine company too.

This forum covers all topics you can ever imagine including social media.  Established in 2003, it has now 1 billion registered users. That’s a pretty large number in a short amount of time.  Users can create a forum by entering a query in the search bar. Even if that forum or query didn’t exist before, it sure will now after you hit the “search” icon.

One unique perspective of Baidu is that it an AD-FREE ZONE. This means a brand has to make posting as informative as possible to not get kicked out. To target the audience, social media marketers in China utilize it for an organic sharing experience with online users.

Zhihu

Many businesses target their niche audience by answering the question on a specific platform. Zhihu is the Chinese version of Quora and highly engages the user with compelling information.

Users often include charts, statistics other media tools as part of the answers to make the information highly progressive, to improve the quality of answers, and to resolve the queries. Posts on Quora sometimes are in excessive detail, similar in fashion, Zhihu also allows to post over 5k words!

Answering tips are the most popular means to attract the user by sharing detailed information and how to make better use for the product and service. One of the popular features is that a user can open their Column and contribute essays. Readers can also voluntarily tip the authors and a user can go LIVE to deliver lectures or share constructive information. It’s a competitive forum to create brand awareness.

Douban

It’s a social networking platform with 300 million active users who are al to express their lifestyle and tips. Users often discuss their favorite books, movies, music, and events and the discussion revolves around it.

The landscape format of Douban keeps shifting (upgrading) as the trend changes and quickly adapts the changes. That’s why it quickly became popular among the local audience. Moreover, users can also book tickets for movies, concerts, download e-books, and listen to podcasts through Douban.fm interface.

For advertising, the brand can rely on banner ads. Businesses can create a Brand Station, a separate page where they can post all about their products, brand story, history, logos, and whatnot.

Douban is perfect for the word of mouth marketing and is known to drive effective sales.

Final Thoughts

There are tons of social media forums available all over the world. China is not any competitor in developing local tools for social networking, Russia isn’t far behind either. You can choose the social media platform of your choice and healthily promote the brand. China is a difficult market to win but with the right strategy, it’s an overnight success.

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Antonia August 11, 2020 0 Comments

How WeChat Helps in Business Growth in China

The Chinese market is a hotbed of opportunities for new as well as potential businesses. Every company knows that. But to be able to take full advantage of this Chinese market, a business should possess all the tools to kick-start its business growth such as a feasible marketing plan, sound investment, and the support of a reliable Chinese translation service that can translate all content effectively and professionally.

The importance of communication in setting up a business cannot be denied. The same goes for all business communication that is an extremely important part of setting up a business in China. While the rest of the world uses social sites such as WhatsApp and Gmail to communicate, China has a league of its own with a one-for-all platform called WeChat that is also being used in other countries now, thanks to the many features it offers.

WeChat, owned by Tencent Holdings Limited is one of the largest messaging platforms of the globe. In fact, it is the most dominant social network in China. WeChat is called “one-for-all”, as it consists of all the qualities of Monzo, Instagram, Facebook, WhatsApp, and Uber combined. Since WeChat is used as a messaging app, many people consider it just like any other messaging app but in reality, it consists of features that social media apps offer, such as sharing videos, photos, shopping, payments, competing, and playing games online. Since its release date in 2011, WeChat has made a niche for itself in the Chinese market, which is why all sellers, from renowned brands to small businesses have accounts on WeChat.

Examples of companies that have used this app to make a name for themselves in the Chinese market are Pacific Coffee, Watsons, Xiaomi, Starbucks, and McDonald’s. Additionally, newspapers, government organizations, and pharmaceutical companies use WeChat to receive and make payments online, while the common man is using it to pay his utility bills.

WeChat may be only a messaging app for some but it offers a host of other benefits that other applications don’t. Here are some reasons how WeChat helps businesses to establish themselves in the Chinese market:

WeChat and its Users

At present, WeChat is mostly in use by youngsters residing in urban areas. This is because most of them find it easy to make purchases via mobile phones in China. As internet usage is increasing day by day, the Chinese youth and the millennials’ inclination towards its usage is also increasing. More than 1 billion people operate Wechat on a monthly basis which is perfect if one wants to target and make his place in the Chinese market. In other words, WeChat is just the key that one needs to attract consumers to purchase products both within and outside China.

WeChat’s Service Features

WeChat helps its users reach their target customers as no other platform can. This is because it offers multiple touchpoints for its customers to follow. The first step in setting up a business in the Chinese region is to successfully deliver the desired content to the people and WeChat is the app that makes the communication an easy one. It offers two kinds of accounts to its users—Service and Subscription. Subscription deals with notifications and regular contents which appear before users in sub-section. The Service option, on the other hand, is advanced as it provides a function that can deliver the content of the user to his subscribers. Chinese love to share posts amongst themselves—no wonder WeChat has become so popular in such a short time.

Direct Communication and Feedback in Real-time

One of the top qualities of WeChat that differentiates it from other apps is the advanced communication tools that it offers to users and consumers. As this communication builds up rapport and trust between the parties, consumers in China develop a sense of satisfaction about the purchased product which is why they prefer WeChat over other applications. Furthermore, companies also capture data and comments of people regarding their products which are uploaded on WeChat to note the honest reactions of customers regarding their products.

WeChat and the E-commerce Sector

The role of WeChat in the E-commerce sector cannot be downplayed, thanks largely to the many features that it offers. WeChat provides a digital “micro store” function that is specifically designed for the E-commerce industry so that operators may browse brands within the application. It has further revolutionized the online shopping experience by offering “click-to-pay” that makes it easy for customers to buy products by just clicking. All a consumer needs to do is to make an account on WeChat and he will open up a world of new products and offers as pop-ups automatically signal the availability of brands and products. Additionally, the use of QR codes helps companies in inspecting who visited their sites and made purchases.

WeChat’s Global Market

If you own an international business outside China and want to step inside this market to gain a strong business foothold, chances are you will be needing the support of a reliable translation service along with knowledge about this amazing app called WeChat. What’s interesting to note, however, is the global acclaim that WeChat has garnered over the years. There are currently more than 100 million WeChat active users outside China—of course, brands are seeking ways to make more WeChat users come under their folds to expand their market. Also, WeChat currently supports more than 20 kinds of international languages and the number is expected to ascend this year.

Perhaps the popularity of WeChat can be gauged by the fact that it is used more than WhatsApp, Viber, and Line. Even in China, it offers a host of opportunities for international businesses as China’s approximate 400 million people use the WeChat application. Another function that makes WeChat a worthy choice is that it can recover contacts and data instantly if a user’s mobile or device is lost or stolen. This means there’s no need to find the lost Sim card in case of mobile theft or wait for days to recover the lost data—all you need to do is to re-sign in to your WeChat account and recover the lost data and contacts in no time.

WeChat in Business and Marketing

WeChat also plays an important part in business and marketing. It is specially tailored to reach a large group of people at the same time. This app has increased the online shopping business by making communication easy between the buyers and sellers. Furthermore, it offers a platform for businesses to directly interact with consumers—something that is not easy these days. WeChat is also much safer than Weibo and Twitter as its forwarding feature can only be used for those which are in user’s groups.

Although many of the users are of the view that it is difficult to get access to WeChat groups, they also recognize that it is worth the effort as it opens the doors for direct interaction with the customer. Even in western markets, Chinese consumers prefer to use Chinese WeChat as it is the forerunner of all social and business interactions through the application.

WeChat as Sales Platform

As China is the pioneer of the WeChat application, it is currently putting all its efforts into making and receiving payments in China. This app has successfully reached B2C payments in areas of taxi fares, plane tickets, and film tickets. Consumers can also make payments directly even standing inside shopping platforms or by scanning the QR codes. A pin number of the bank account of the user is required by the WeChat app and payment is made in an instant. It is a very smart and exciting move to use WeChat for doing business in China, as it can be clearly be seen that this app has a bright future and huge capability in the business world.

China itself offers a lucrative market to its users as it is a leader in mobile shopping. According to iResearch data, China’s gross merchandise volume (GMV) of mobile shopping was estimated to be 929.71 billion RMB in 2014, which has ascended by a huge 239.3% from last year. Also, as the world’s largest digital market belongs to China, there is no wonder that it offers a huge opportunity for brands to market and sell products through this application.

The Last Word

If we talk about mobile commerce organizations in China, the first name that comes to mind is Tencent’s WeChat app which has changed the lives of Chinese consumers in a very short time. WeChat impressed its users by presenting the concept of making digital purchases and payments online.

According to research, over 25% of WeChat users visit their app accounts more than 30 times a day. This means that the users of this app are active and available to interact. Furthermore, the number of  WeChat users are increasing as there is an average estimate of 468 billion new users of this application every month and approximately USD 15.3 billion has been spent by WeChat users last year—no wonder that new businesses in China are catching up on the opportunity to make a name for themselves through WeChat, along with hiring a professional agency for Chinese translation services, of course.

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Antonia August 4, 2020 0 Comments

Fastest Growing Industries in China Due To COVID -19

China is the forerunner of technological and business changes in the world, leading in both areas and many others. While this superpower has garnered massive revenues owing to its advancements, some mishaps have taken the country some notches back. COVID-19, also known as coronavirus struck in late 2019, disrupting the normal way of life in China, claiming thousands of lives worldwide and disturbing everything from business to financial markets. As the virus struck, Chinese companies tried to save their businesses and economies by providing its people with items at their doorsteps with the help of online selling. Other businesses joined the bandwagon of selling face masks, hand sanitizers, and temperature check devices. Whether it was the garment manufacturers, banks, or companies providing translation services, all suffered a blow when employees were sent home or made to work from home. Some industries in China, however, benefitted from the pandemic. Let’s take a look at these industries:

E-commerce and Online Shopping:

Keeping in mind the security concerns and the lockdown situation in China, people started shopping online which proves to be a huge jump for the E-commerce industry. The revenue generated from this online shopping reaches such heights that from 2019 to 2020, online shopping increased by 22% and it is predicted to grow by 20.1% this year too. COVID-19 also boosted the usage of online mobile facilities: ordering stuff from homes and receiving them at their doorsteps. Taking advantage of this, companies in China leveraged the power of social media to offer group buying deals to Chinese in an attempt to make more sales and profits. This trend is likely to continue until the lockdown situation eases in China.

E-learning and Online Education:

Perhaps the industry that was most affected by COVID-19 is the E-learning and online education industry. China closed schools and institutions to reduce the spreading of virus and to protect the students, staff, and teachers from becoming the victim of the corona. As a result, a shift from textbooks to online devices such as laptops, mobiles, and tabs was seen, which boosted the gadgets industry at large. It is also important to mention here that investments of 18.66 billion dollars were made in the year 2019 on the online education sector in China and it is predicted that in 2020 this number will ascend with skyrocket speed. In the Chinese city of Wuhan, almost 7, 30,000 or 81% of students are being educated in their homes through online education programs. Since students prefer this mode of education, it is estimated that E-learning and online education will bring a profit of USD 200 billion to China by 2024.

Lifestyle, Health, and Fitness

As a means to restrict the spread of the virus, the rules of social distancing was implemented throughout the world. Social distancing involved isolation in which people avoid gatherings by staying homes and this has led them to pursue fitness and health regimes in order to stay busy. As a result, a huge number of citizens ordered workout equipment and appliances to their houses. Since everyone knows that staying healthy and fit can be beneficial in the times of the virus, there is an even greater emphasis on it. China also provides mobile fitness apps, encouraging yoga, and promoting morning exercise classes by live television shows which have become a trend. According to JD.com during the lockdown in China, the sales of yoga mats and dumbbells jumped by 150% and 60%, respectively. In fact, 513% live fitness classes were searched online in January 2020 and this trend is likely to continue in the future as well.

The Games Industry

The global games industry has also been affected by the virus—but in a good way. As people observed social distancing and were isolated in their homes, a humungous usage of online gaming on smartphones, laptops, and iPads was seen. According to statistics given by Niko partners, China is the world’s largest game player market with over 720 million game players playing on digital devices. The use of games in the pandemic increased to such an extent that it is predicted that about USD 36 million revenue will be collected by this gaming industry in 2020. In terms of video consumption, a 40% increase was recorded in China, and entertainment portals such as Netflix and iQiyi secured revenues of USD 187.6 million in March alone, while the game industry giant Sony made an investment of USD 400 million on online video streaming in China.

Internet Services

COVID-19 brought a host of problems with it—the biggest of which was the lockdown. This lockdown left the masses isolated at homes, leading to boredom. Ultimately, the only thing they could turn to was the internet. Although people were sent home to stay safe, they were encouraged to work remotely. This is the reason educational institutes, companies, and factories shifted their work online in order to facilitate their employees who were working from home. This gave impetus to internet services and a rapid increase in the usage of internet services was noticed. While the estimated usage of the internet in China from 2019 to 2020 is already reaching 30.7%, the expected growth rate by the end of this year is projected at 35.2% or USD 712.5 billion. Moreover, it is further predicted that revenue from an online business in China will reach USD 1.96 trillion by the end of 2020.

Optical Fiber and Cable Industries

During the pandemic, the telecommunication and information technology market also witnessed a boost. As everything shifted online and work began to be done from home, this industry escalated in demand. Moreover, the people who never used the internet before also turned towards it in a bid to stay updated in the time of crisis. This is why it is predicted that revenues from the optical fiber and cable industries will increase by a huge 14.3% which is USD 60.9 billion.

The “Social Media” Industry

The biggest change that was witnessed at the time of COVID-19 was the increase in the use of social media in the wake of the lockdown. As all the work is being done remotely, retailers are using the power of social media to advertise their products. Online platforms such as Alibaba’s DingTalk, WeChat, Byte, and Lark are at the top position in China. People started selling and purchasing online which further boosted the E-commerce sector of the country. While WeChat was being used by businesses such as manufacturing, retail, agencies delivering Chinese translation, and others, they also began to be used by the general public. The Tencent app downloads rose from 250,000 to 5 million, whereas WeChat and DingTalk’s app downloads escalated by 572% and 1446%, respectively. This just goes on to show how much these apps were being used by the people who wanted to stay in touch with their families and friends while staying indoors.

Medical Equipment and Supplies

The medical and pharmaceutical industry is at the frontlines when it comes to the COVID-19 pandemic. As the number and influx of patients kept on growing, the demand for medical supplies, equipment, and especially ventilators went up and this became a golden opportunity for their manufacturers. The Chinese medical companies are also investing a large amount of money for the vaccination of coronavirus which resulted in a huge purchase of related equipment and supplies. Furthermore, social media usage also increased owing to doctors and nurses communicating with each other.

Solar Power Generation

As power shortages began to occur in China due to high electricity demand, people were forced to turn to solar power. This led to an increase in demand for solar panels and this industry is anticipated to grow by 32.2% which is approximately USD 7.9 billion.

House-cleaning and Home Care Services

There is an in-home care and household industry in China which provides facilities and take care of the elders and newborn babies. Owing to pandemic more people remained at home, more house-cleaning services were demanded and more business boosted up. The revenue from the home-care industry increased from 14.2% to 15.3%. Furthermore, it is anticipated that USD 100.6 billion revenue from house-cleaning and babysitting services will be generated in 2020.

The Last Word

COVID-19 has been the highlight of this year 2020. While it has disrupted life and affected the usual activities in China, some industries saw the light of the day in the wake of the pandemic. As businesses prepared to veer themselves away from the losses owing to the lockdowns and curfews, some industries took advantage of the lockdown situation to stabilize themselves and make profits while being socially responsible. Nevertheless, the virus has and continues to disrupt the normal working of businesses not only in China but also globally and it will be a couple of years till these businesses return to their normal working cycles after the pandemic is over. For now, they just have to cope up in this situation and make the most out of the lockdown and shutdowns.

Want to know how our agency is delivering expert services in this pandemic? Register now and avail our professional Chinese translation services today.

 

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Antonia July 28, 2020 0 Comments

Unrevealing the Top 5 Secrets to Gain Business Success in China

Do you want to do business in China? Yes!

This sounds like a new American dream for many entrepreneurs looking to invest in markets of China and be among the cool businesses that can pull it off. But did you know that several businesses fail to impress Chinese consumers?

In 2011, China became the second most fast-growing economy of the world, by the end of 2019, it is now The Fastest Growing Economy!

China is the temptation for many global brands; the world has seen Benz, McDonald’s, KFC, and many others trying to persuade the Chinese audience. Some were good at it while some made silly blunders when it came to translating the slogans and taglines. This makes one thing clear; translation is a part of the global marketing strategy to enter the Chinese domain.

According to Shawn Mahoney, managing director of EP China consulting group,

The lack of understanding of the legal and cultural environment has led to most failures. The only difference is between the success and failures are the people, who are willing to talk and learn about how things work on the ground, those are successful”.

China is a Mosaic Market

Doing business in China requires patience, etiquette, and language. Brands are prone to hire Chinese translation services to indicate the regional and local differences and turn them as a part of the homogenized market of China.

China is divided into two major markets; foreign and local. The foreign market retails all the latest products and services from all around the world while the local market has lower quality and technology. The reason for low quality is that Chinese consumers don’t want a perfect product, the products need to be affordable only.

That’s quite different from what a consumer in the west wants. Therefore the vast market’s needs are ever-changing and businesses unable to keep pace with the demands ultimately doom.

 

If you plan to invest in China in an offshore production company or start your business from scratch you need to learn from the best examples so far. Just keep in the mind the cultural and logistical differences that differentiate the Chinese market from the rest of the world’s markets.

Using Digital Marketing

WeChat started as a platform for young foreign professionals called InternsInBeijing. Jeff Frey, a Swiss national and graduate from Tsinghua University was the mastermind behind it.

The reason why this app earned nickels right away is, China lives in the digital world, more than 95% audience is busy in mobile phones and placing orders for the next day. So is developing an app and working on it profitable? It is.

The sheer size of the economy of China can be scary for young entrepreneurs but you have the facility to access the audience and target the segmented market thanks to the digital world. KOLs are the real persona affecting the consumers and influencing them to buy the products. Key Opinion Leaders are not celebrities, in fact, they are the regular people with lots of followers, and usually, they are the bloggers, opinionated for their life theory. For instance, China’s Gen Z; Zhang Dayi and Becky Li are some of the top influencers. The KOLs buy the products, tell their friends and post reviews about them. It’s the latest digital marketing approach and gives direct access to a private audience too.

So if you have Key Opinion Leaders inside your pocket, then consider at least thousands of followers right away!

Adapt the Sales Pitch

Localization is effective for exclusive sales. Not only the content can be localized but also sales team can learn from the local values and pitch the audience the right way too. Understanding the core values of Chinese culture and consumer behavior can be of great help.

For successful sales, you need to provide specific information and keep the core values in mind. Like the use of colors or symbolized features for products and services is an effective tool.

Customers want a product that can solve a problem, their focus is not on the product’s quality. You can plan your sales pitch around this concept. It’s weird for a westerner to understand Chinese values the austerity and savings but this works in the favor of the company. You do not have to spend millions on a product’s quality; rather ensure it just fulfills its purpose.

Chinese are committed to the product not to the brand whereas the western consumer is more committed to the brand and if it fails to impress them, they switch to other available options. So it’s important to customize the sales pitch and to ensure you provide the information correctly. Therefore, you need to pay special attention to the Chinese language and culture.

Flow of Information

China is a country where having local partners is the best thing for a foreign brand. Despite a good translation and localization, you may not be able to reach the target audience as desired.

The reason is simple; you do not have access to the market. The local suppliers or partners are familiar with the market trends and it’s good to have a friendly person at hand to pitch sales. Businesses need to have friendly contact in the local and foreign markets.

Building trust in China is a process, it’s about the potential of the entrepreneur (what he brings to the table) and then a healthy relationship is built with the country. It also depends on the type of industry for instance; tech companies do not need several fancy dinners to come in contact with each other. They can collaborate their work analogy over a teleconference and such.

Tech companies are always in the rush, as competition is quite high in China, they don’t waste time thinking whether they will do partnerships or not. The social connections give them much-needed information so either you do the partnership immediately or you don’t, there’ no in-between.

Build a Strong Local Team

One cannot emphasize enough on how important local teams are. Every business will face ups and downs. If you fail as a brand that means you did something wrong. Localization can help you only so much. If you do not have a local team you won’t be able to reach the target audience perspective. Companies need to prepare for the long term, for this purpose you need to work on building a solid foundation in China.

Chinese translation services are just one side of a team, you need designers, editors, marketers, strategists, and project managers, etc., who have been working in the local market for a long time.

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Antonia July 22, 2020 0 Comments

How to Market Your App in China

Tik Tok, launched in September 2016, now has millions of users and followers. The app faced a lot of controversies but despite being heavily criticized by the authorities, it became a huge trendsetter for teenagers and adolescents. Similarly, PUBG Mobile, technically a subsidiary of a Korean game developer, Bluehole, was converted into a mobile version of the game.

What is common in Tik Tok and PUBG? Both were developed by Chinese developers.

We tend to believe that a particular app, just because it is being used in the USA or UK, must be developed in its respective region. However, that is not the case. Most apps are developed by one country with a target audience of an entirely different region. It is quite a common practice, and also one of the most popular ones these days.

China is the world’s leading tech market. It is the most internet usage driven country around the globe which attracts several tech giants to develop and launch apps for the Chinese market.

The Chinese market is tempting and open for all but not all companies were successful in the past. To make your app successful in China you need to consider cultural values along with Chinese Translation Services. Without it, you can’t have a successful app in China.  Even though China and the U.S are often on conflicting waters, many western developers can’t help but target audiences in China to reap rewards in the form of the best trending app.

A Step by Step Guide: Ways to Market Your App

Before you do anything, you need to learn about the Chinese market. To navigate your way to the monopolizing market you need to see a clear picture;

Start from the basics: know your audience

The basic methodology is to learn about the consumers, their mobile habits, apps currently in use, and other essential information.

On average, a Chinese mobile user installs 50 apps on their smartphones. 30 out of 50 apps are in active use. This usage trend can lead to your next app survey to observe which apps are currently tending or slowing dying away. For example, Chinese mobile users are fond of video streaming apps like Tencent Video and Youku.  Learn from the local apps to understand how the consumer behaves with the app updates and more.

Translation is effective

China is language-sensitive. This means the app you intend to develop must specifically be available in Chinese. It is impossible to sell an English app with no translation. A translated app can mean several things like:

  • The company takes care of the audience
  • Company is culturally sensitive
  • They are ready for more exposure in the Chinese market and so on

The use of the Chinese language is the most effective strategy to make an app acceptable and successful. To initiate the right exposure with the audience as they are most comfortable in their native language. Not only the marketing material needs translation but features like the app’s name, description, and interface too must be translated.

Use of local promotions

China has the most downloads around the world, which means the Android store keeps track of the highest downloaded apps and highlights them under the category of “Most Trending”. But how can you make your app easy to search?

With thousands of downloads every hour, chine’s mobile market keeps growing. To make a way for your app you need to target following niches;

  • Games
  • Video streaming
  • Online shopping
  • Tech

This is vertical media. You can target any of this specific niche and contribute videos or articles to promote the product or service via your functional app and other platforms.

Some of the best Chinese app stores like Xiamoi, 360 have promotional activities known as New App Self-recommendation or Most Beautifully Apps. These are the in-store app campaigns you can target to get high visibility. Another strategic tactic is to promote your app via another app! Tik Tok is still highly engaging the audience all over the world. It makes it an ideal platform for the promotion to increase traffic volume and also costs way less as compared to traditional promotional activities.

Establish your credibility

There are two ways to make sure to establish your app credibility;

  • Business license or  a Chinese ID or passport
  • APK signature – some apps require to sign in for APK file

Moreover, the more followers you have, the more reviews you get.  Positive reviews will always work in your favor. Besides, you can gain a high volume of traffic by engaging the right SEO practice. By using appropriate native keywords you can rank higher on the Chinese Android stores.

Your star rating is also helpful to indicate your status in the viewers’ eyes. Once you get positive feedbacks and especially if it’s from one of the KOLs, your credibility score strengthens.

Use of alteration business models

Chinese audience is quite reluctant to pay for apps, they want to use apps that are free or least costly. So that’s one of the major reasons why free pirated app versions are quick to prop up on the independent app stores.

If you drive revenue through In-App-Purchases or Advertising, it is most effective in the gaming industry. Keeping eye on the trends is another way to go. The Chinese market has high tolerance over the web which means the apps function as active offline as they do online. Xiaohongshu, Douyin, or QQ are some popular examples that work this way.

Besides this practice, having leverage on social media is a creative way to generate traffic. Social networks pertain to their own set of apps. Although some popular channels like Facebook or Twitter are broken in China, WeChat and Weibo are the trendiest social networks to use.

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Antonia July 16, 2020 0 Comments

Chinese Business Tips: 4 Western Habits to Avoid

Charles Darwin’s theory of evolution was the reason behind a drastic change in how we perceive growth. Now fast forward it to the 21st century and illustrate the changes in the business world. It’s a far cry from the actual theory but it gives you a much-needed perspective on how markets grew and established all over the world. How businesses adapted according to the environment and survived through the natural elimination process.

The modern economy, global and local, is fast developing and to no one’s surprise, China is surpassing as one the fastest growing economy. China is a fine example of the grandeur and a plethora of cultures but European or American companies find it the most difficult to adapt their market values. Many tried and failed big times while some recovered from the fast-changing trends.

It’s hard to keep up in China. Business customs and etiquettes are different than the rest of the world and the market is culturally sensitive too.

The Business World of China

How long does it take for a company to develop a strategy? Perhaps at least 6 months?  The major drawback the foreign companies face is their long term planning is useless in the Chinese market. Trends and consumer buying habits change often which makes these gold-digging companies dumbstruck.

It’s important to realize that Chinese markets work anti-clockwise.  Many fail to succeed so keeping this factor in mind some things need to be considered as a foreign business;

Be Fast and Furious

China has a fast developing market. Trends may change overnight which leaves businesses hanging by the thread. You do not have to be a  company loaded with money; all you need to be is smart.

Companies working alongside Chinese translation services understand this factor more than any other company. Translators can relate to the native market, the consumer pattern, and sometimes even predict the trends too. It’s best to work with a native translator to overcome the communication barriers.

You may not be aware of the fact but Chinese companies can

  • Manufacture 100,000 bikes in overnight
  • They generate a replica of iPhone in one night and so on

It’s not even an exaggeration by any means. Zara is one of the world’s most popular retail brands. It was late in the game to enter China in 2012, their major focus was not on the sales but on how to minimize the risk in the unknown territory of China. Thanks to their modern web design, they catered to the attention of Chinese consumers and adapted their advertisement style to make them the best fit for local behavior.

Perfectionism is a Lost Cause

In China at least you do not strike for a perfect product, you always aim for a fast sale. The reason behind this strategy is that Chinese consumers are used to not having a 100% perfect service or goods. As long as your product functions for time being and is in trend, it will sell.

This sound absurd from western consumer’s point of view who are always looking for the product worth investing in. They want a long-term benefit rather than for a few hours. So it answers one of the pending questions: the mindset of Chinese consumers and western consumer is a lot different.

For instance, Google is a popular search engine in the western world but due to its disagreement on censorship with the Chinese government, China allocated Baidu as the national search engine.

What are you saying? Chinese do not use Google? Yes, they don’t. Baidu is the official Chinese version of Google. The reason is Baidu understands the local market better than Google does. Its features are more adaptive and changeable overnight like bulletin boards mobile search, advanced technology research in Mandarin, and so on.

Change the Western Mindset

Launching a product costs tons of money. But one successful product in the U.K doesn’t guarantee success in the Chinese market. From product launch to consumer behavior, every experience is unique so it’s better to adapt according to the Chinese market.

To become successful, you need to be flexible in business and marketing strategies. It’s a smart move to understand Chinese culture and traditions. That’s when localization will come into play.

Starbucks dominated the Chinese market in a short time. More than 90% of consumers are mobile users and therefore Starbucks initiated the use of WeChat, one of the most used apps in China. With this tool, they launched recent campaigns, informed consumers about the latest item on the menu and discount offers.

The most successful campaign so far is “How are you feeling today?” and users answered with a relevant emoticon.

Starbucks tailored marketing campaigns according to the cultural preferences of the consumers and keep changing it with the latest market trends.

Plan for Short-Term Strategies

This is the most effective way to make your way in China. Long-term strategies cost more and are not workable in the fast-changing economy of China. A short-term success works in favor of China, which given business plenty of time to change, bring creative customized ideas for branding and advertising.

Using Chinese translation service is a welcome strategy on board and each foreign company can use their help to adapt according to the Chinese market.

In 2013, Coca Cola recycled its campaign “Share a Coke” in China. Originally this campaign began in Australia in 2011 which showed a 4% increase in sales. Chinese consumers showed an optimistic response as Coca Cola focused on trending words like “fans” or “your sweetheart” instead of using a regular name like Paul or Sara.

Unlike the western market, the Coca Cola campaign localized according to the local market showing a boost in sales.

Follow the Tips to Survive

In terms of culture, China has a particular distinctiveness. To become a successful brand you must be creative and show flexibility;

  • Learning Chinese or hiring a native linguist always works in your favor
  • They help to interpret the meaning and cultural connotations
  • Moreover, the use of a social media platform like WeChat is yet another effective tool to target your audience so you can kiss twitter and Facebook goodbye and adapt to Chinese versions of communication
  • Keep evolving.

A tip may not be perfect but it gives you a much-needed perspective and insight about the market. China is different, so be like Chinese.

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Antonia July 9, 2020 0 Comments