Unrevealing the Top 5 Secrets to Gain Business Success in China

Do you want to do business in China? Yes!

This sounds like a new American dream for many entrepreneurs looking to invest in markets of China and be among the cool businesses that can pull it off. But did you know that several businesses fail to impress Chinese consumers?

In 2011, China became the second most fast-growing economy of the world, by the end of 2019, it is now The Fastest Growing Economy!

China is the temptation for many global brands; the world has seen Benz, McDonald’s, KFC, and many others trying to persuade the Chinese audience. Some were good at it while some made silly blunders when it came to translating the slogans and taglines. This makes one thing clear; translation is a part of the global marketing strategy to enter the Chinese domain.

According to Shawn Mahoney, managing director of EP China consulting group,

The lack of understanding of the legal and cultural environment has led to most failures. The only difference is between the success and failures are the people, who are willing to talk and learn about how things work on the ground, those are successful”.

China is a Mosaic Market

Doing business in China requires patience, etiquette, and language. Brands are prone to hire Chinese translation services to indicate the regional and local differences and turn them as a part of the homogenized market of China.

China is divided into two major markets; foreign and local. The foreign market retails all the latest products and services from all around the world while the local market has lower quality and technology. The reason for low quality is that Chinese consumers don’t want a perfect product, the products need to be affordable only.

That’s quite different from what a consumer in the west wants. Therefore the vast market’s needs are ever-changing and businesses unable to keep pace with the demands ultimately doom.

 

If you plan to invest in China in an offshore production company or start your business from scratch you need to learn from the best examples so far. Just keep in the mind the cultural and logistical differences that differentiate the Chinese market from the rest of the world’s markets.

Using Digital Marketing

WeChat started as a platform for young foreign professionals called InternsInBeijing. Jeff Frey, a Swiss national and graduate from Tsinghua University was the mastermind behind it.

The reason why this app earned nickels right away is, China lives in the digital world, more than 95% audience is busy in mobile phones and placing orders for the next day. So is developing an app and working on it profitable? It is.

The sheer size of the economy of China can be scary for young entrepreneurs but you have the facility to access the audience and target the segmented market thanks to the digital world. KOLs are the real persona affecting the consumers and influencing them to buy the products. Key Opinion Leaders are not celebrities, in fact, they are the regular people with lots of followers, and usually, they are the bloggers, opinionated for their life theory. For instance, China’s Gen Z; Zhang Dayi and Becky Li are some of the top influencers. The KOLs buy the products, tell their friends and post reviews about them. It’s the latest digital marketing approach and gives direct access to a private audience too.

So if you have Key Opinion Leaders inside your pocket, then consider at least thousands of followers right away!

Adapt the Sales Pitch

Localization is effective for exclusive sales. Not only the content can be localized but also sales team can learn from the local values and pitch the audience the right way too. Understanding the core values of Chinese culture and consumer behavior can be of great help.

For successful sales, you need to provide specific information and keep the core values in mind. Like the use of colors or symbolized features for products and services is an effective tool.

Customers want a product that can solve a problem, their focus is not on the product’s quality. You can plan your sales pitch around this concept. It’s weird for a westerner to understand Chinese values the austerity and savings but this works in the favor of the company. You do not have to spend millions on a product’s quality; rather ensure it just fulfills its purpose.

Chinese are committed to the product not to the brand whereas the western consumer is more committed to the brand and if it fails to impress them, they switch to other available options. So it’s important to customize the sales pitch and to ensure you provide the information correctly. Therefore, you need to pay special attention to the Chinese language and culture.

Flow of Information

China is a country where having local partners is the best thing for a foreign brand. Despite a good translation and localization, you may not be able to reach the target audience as desired.

The reason is simple; you do not have access to the market. The local suppliers or partners are familiar with the market trends and it’s good to have a friendly person at hand to pitch sales. Businesses need to have friendly contact in the local and foreign markets.

Building trust in China is a process, it’s about the potential of the entrepreneur (what he brings to the table) and then a healthy relationship is built with the country. It also depends on the type of industry for instance; tech companies do not need several fancy dinners to come in contact with each other. They can collaborate their work analogy over a teleconference and such.

Tech companies are always in the rush, as competition is quite high in China, they don’t waste time thinking whether they will do partnerships or not. The social connections give them much-needed information so either you do the partnership immediately or you don’t, there’ no in-between.

Build a Strong Local Team

One cannot emphasize enough on how important local teams are. Every business will face ups and downs. If you fail as a brand that means you did something wrong. Localization can help you only so much. If you do not have a local team you won’t be able to reach the target audience perspective. Companies need to prepare for the long term, for this purpose you need to work on building a solid foundation in China.

Chinese translation services are just one side of a team, you need designers, editors, marketers, strategists, and project managers, etc., who have been working in the local market for a long time.

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Antonia July 22, 2020 0 Comments

How to Market Your App in China

Tik Tok, launched in September 2016, now has millions of users and followers. The app faced a lot of controversies but despite being heavily criticized by the authorities, it became a huge trendsetter for teenagers and adolescents. Similarly, PUBG Mobile, technically a subsidiary of a Korean game developer, Bluehole, was converted into a mobile version of the game.

What is common in Tik Tok and PUBG? Both were developed by Chinese developers.

We tend to believe that a particular app, just because it is being used in the USA or UK, must be developed in its respective region. However, that is not the case. Most apps are developed by one country with a target audience of an entirely different region. It is quite a common practice, and also one of the most popular ones these days.

China is the world’s leading tech market. It is the most internet usage driven country around the globe which attracts several tech giants to develop and launch apps for the Chinese market.

The Chinese market is tempting and open for all but not all companies were successful in the past. To make your app successful in China you need to consider cultural values along with Chinese Translation Services. Without it, you can’t have a successful app in China.  Even though China and the U.S are often on conflicting waters, many western developers can’t help but target audiences in China to reap rewards in the form of the best trending app.

A Step by Step Guide: Ways to Market Your App

Before you do anything, you need to learn about the Chinese market. To navigate your way to the monopolizing market you need to see a clear picture;

Start from the basics: know your audience

The basic methodology is to learn about the consumers, their mobile habits, apps currently in use, and other essential information.

On average, a Chinese mobile user installs 50 apps on their smartphones. 30 out of 50 apps are in active use. This usage trend can lead to your next app survey to observe which apps are currently tending or slowing dying away. For example, Chinese mobile users are fond of video streaming apps like Tencent Video and Youku.  Learn from the local apps to understand how the consumer behaves with the app updates and more.

Translation is effective

China is language-sensitive. This means the app you intend to develop must specifically be available in Chinese. It is impossible to sell an English app with no translation. A translated app can mean several things like:

  • The company takes care of the audience
  • Company is culturally sensitive
  • They are ready for more exposure in the Chinese market and so on

The use of the Chinese language is the most effective strategy to make an app acceptable and successful. To initiate the right exposure with the audience as they are most comfortable in their native language. Not only the marketing material needs translation but features like the app’s name, description, and interface too must be translated.

Use of local promotions

China has the most downloads around the world, which means the Android store keeps track of the highest downloaded apps and highlights them under the category of “Most Trending”. But how can you make your app easy to search?

With thousands of downloads every hour, chine’s mobile market keeps growing. To make a way for your app you need to target following niches;

  • Games
  • Video streaming
  • Online shopping
  • Tech

This is vertical media. You can target any of this specific niche and contribute videos or articles to promote the product or service via your functional app and other platforms.

Some of the best Chinese app stores like Xiamoi, 360 have promotional activities known as New App Self-recommendation or Most Beautifully Apps. These are the in-store app campaigns you can target to get high visibility. Another strategic tactic is to promote your app via another app! Tik Tok is still highly engaging the audience all over the world. It makes it an ideal platform for the promotion to increase traffic volume and also costs way less as compared to traditional promotional activities.

Establish your credibility

There are two ways to make sure to establish your app credibility;

  • Business license or  a Chinese ID or passport
  • APK signature – some apps require to sign in for APK file

Moreover, the more followers you have, the more reviews you get.  Positive reviews will always work in your favor. Besides, you can gain a high volume of traffic by engaging the right SEO practice. By using appropriate native keywords you can rank higher on the Chinese Android stores.

Your star rating is also helpful to indicate your status in the viewers’ eyes. Once you get positive feedbacks and especially if it’s from one of the KOLs, your credibility score strengthens.

Use of alteration business models

Chinese audience is quite reluctant to pay for apps, they want to use apps that are free or least costly. So that’s one of the major reasons why free pirated app versions are quick to prop up on the independent app stores.

If you drive revenue through In-App-Purchases or Advertising, it is most effective in the gaming industry. Keeping eye on the trends is another way to go. The Chinese market has high tolerance over the web which means the apps function as active offline as they do online. Xiaohongshu, Douyin, or QQ are some popular examples that work this way.

Besides this practice, having leverage on social media is a creative way to generate traffic. Social networks pertain to their own set of apps. Although some popular channels like Facebook or Twitter are broken in China, WeChat and Weibo are the trendiest social networks to use.

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Antonia July 16, 2020 0 Comments

Chinese Business Tips: 4 Western Habits to Avoid

Charles Darwin’s theory of evolution was the reason behind a drastic change in how we perceive growth. Now fast forward it to the 21st century and illustrate the changes in the business world. It’s a far cry from the actual theory but it gives you a much-needed perspective on how markets grew and established all over the world. How businesses adapted according to the environment and survived through the natural elimination process.

The modern economy, global and local, is fast developing and to no one’s surprise, China is surpassing as one the fastest growing economy. China is a fine example of the grandeur and a plethora of cultures but European or American companies find it the most difficult to adapt their market values. Many tried and failed big times while some recovered from the fast-changing trends.

It’s hard to keep up in China. Business customs and etiquettes are different than the rest of the world and the market is culturally sensitive too.

The Business World of China

How long does it take for a company to develop a strategy? Perhaps at least 6 months?  The major drawback the foreign companies face is their long term planning is useless in the Chinese market. Trends and consumer buying habits change often which makes these gold-digging companies dumbstruck.

It’s important to realize that Chinese markets work anti-clockwise.  Many fail to succeed so keeping this factor in mind some things need to be considered as a foreign business;

Be Fast and Furious

China has a fast developing market. Trends may change overnight which leaves businesses hanging by the thread. You do not have to be a  company loaded with money; all you need to be is smart.

Companies working alongside Chinese translation services understand this factor more than any other company. Translators can relate to the native market, the consumer pattern, and sometimes even predict the trends too. It’s best to work with a native translator to overcome the communication barriers.

You may not be aware of the fact but Chinese companies can

  • Manufacture 100,000 bikes in overnight
  • They generate a replica of iPhone in one night and so on

It’s not even an exaggeration by any means. Zara is one of the world’s most popular retail brands. It was late in the game to enter China in 2012, their major focus was not on the sales but on how to minimize the risk in the unknown territory of China. Thanks to their modern web design, they catered to the attention of Chinese consumers and adapted their advertisement style to make them the best fit for local behavior.

Perfectionism is a Lost Cause

In China at least you do not strike for a perfect product, you always aim for a fast sale. The reason behind this strategy is that Chinese consumers are used to not having a 100% perfect service or goods. As long as your product functions for time being and is in trend, it will sell.

This sound absurd from western consumer’s point of view who are always looking for the product worth investing in. They want a long-term benefit rather than for a few hours. So it answers one of the pending questions: the mindset of Chinese consumers and western consumer is a lot different.

For instance, Google is a popular search engine in the western world but due to its disagreement on censorship with the Chinese government, China allocated Baidu as the national search engine.

What are you saying? Chinese do not use Google? Yes, they don’t. Baidu is the official Chinese version of Google. The reason is Baidu understands the local market better than Google does. Its features are more adaptive and changeable overnight like bulletin boards mobile search, advanced technology research in Mandarin, and so on.

Change the Western Mindset

Launching a product costs tons of money. But one successful product in the U.K doesn’t guarantee success in the Chinese market. From product launch to consumer behavior, every experience is unique so it’s better to adapt according to the Chinese market.

To become successful, you need to be flexible in business and marketing strategies. It’s a smart move to understand Chinese culture and traditions. That’s when localization will come into play.

Starbucks dominated the Chinese market in a short time. More than 90% of consumers are mobile users and therefore Starbucks initiated the use of WeChat, one of the most used apps in China. With this tool, they launched recent campaigns, informed consumers about the latest item on the menu and discount offers.

The most successful campaign so far is “How are you feeling today?” and users answered with a relevant emoticon.

Starbucks tailored marketing campaigns according to the cultural preferences of the consumers and keep changing it with the latest market trends.

Plan for Short-Term Strategies

This is the most effective way to make your way in China. Long-term strategies cost more and are not workable in the fast-changing economy of China. A short-term success works in favor of China, which given business plenty of time to change, bring creative customized ideas for branding and advertising.

Using Chinese translation service is a welcome strategy on board and each foreign company can use their help to adapt according to the Chinese market.

In 2013, Coca Cola recycled its campaign “Share a Coke” in China. Originally this campaign began in Australia in 2011 which showed a 4% increase in sales. Chinese consumers showed an optimistic response as Coca Cola focused on trending words like “fans” or “your sweetheart” instead of using a regular name like Paul or Sara.

Unlike the western market, the Coca Cola campaign localized according to the local market showing a boost in sales.

Follow the Tips to Survive

In terms of culture, China has a particular distinctiveness. To become a successful brand you must be creative and show flexibility;

  • Learning Chinese or hiring a native linguist always works in your favor
  • They help to interpret the meaning and cultural connotations
  • Moreover, the use of a social media platform like WeChat is yet another effective tool to target your audience so you can kiss twitter and Facebook goodbye and adapt to Chinese versions of communication
  • Keep evolving.

A tip may not be perfect but it gives you a much-needed perspective and insight about the market. China is different, so be like Chinese.

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Antonia July 9, 2020 0 Comments

5 Best Practices to Increase Your Sales in the Chinese Market

China’s economy has taken rapid and exceptional transformation in three decades. It has emerged as the world’s largest global economy and trading partner. To be a part of the global business world, every entrepreneur wants to do business with China. You can take advantage of the growing opportunities in China if you tailor your business as per the market trends.

Let us have a look at how you can increase your sales in the Chinese market.

Understand the Chinese Market Trends

Knowing the culture and people of any country is not a piece of cake. Extensive research and competitor analysis are needed to develop your business strategy for tapping into new markets. When it comes to the execution of business strategies in any foreign market, you realize the significance of the cultural values of the country. The more you know about the target market’s values and trends, the better you can pitch your products and services to resonate with them.

Chinese customers are different from Western customers. Their values, way of thinking, way of living, and shopping preferences are different. Their demands and how they perceive products are also different. Thus, when you decide to sell your products in Chinese markets you need to be specific about marketing strategies such as price, promotion, place, and placement according to the regional culture.

Let’s take a quick look at some interesting Chinese shopping trends:

  • Chinese people prefer to buy economical products.
  • They have a great impact on their social circle so they give great importance to the word of mouth. Therefore, you need to care about the quality of your products.
  • They also give great importance to their health and safety and spend lavishly on baby milk and food-related to the maternity industry.
  • While resonating your product with the Chinese market you need to keep your Western identity as Chinese people value brand recognition.
  • Expats in China know that a fixed mindset will not work in China. So they spend ample time in understanding the Chinese people’s mindset, their cultural preferences, and learn the Mandarin language to perform their business operations smoothly.

Adapt to Fast-Paced Market

China has a very fast-paced market. Planning of strategies and their implementation is done swiftly. China is evolving according to the latest trends and is investing heavily at a very fast pace. You can well understand the rapidness of the market by observing how Alibaba has established mobile payment service in every major shop across the country within just 6 months.

If you want to generate high sales in China, you need to keep the following points in mind:

  • While doing business in China, you need to make decisions very fast. If you take time in making important decisions then you will lack behind and your competitors will win over you.
  • Sales and marketing strategies should be devised and executed in a swift manner otherwise you will miss great sales opportunities.
  • Flexibility and speed are required to do business in China.
  • Some entrepreneurs go for perfectionism and in the pursuit of perfectionism, they take business decisions with delay. It is important to understand that there is nothing perfect in China’s market.
  • Imperfections give you more opportunities. If you have required resources then do not waste your time and launch your product in China’s market.

Leverage the Power of Social Media

It is an era of digitalization. China has the largest number of internet users. To operate in China’s market successfully, you need to create a strong online appearance and engage your audience on popular social platforms.

In China, people are  using social media differently from the Western world. They are using mobile phones, WeChat, and Baidu, the search engine. Thus, global companies and brands need to be digital while operating in China because China is an advanced country with majority of people using different social platforms.

Furthermore, Chinese consumers are adopting new digital technologies keenly. These digital tools will help entrepreneurs in enhancing sales.

Resonate with your Target Audience

A few years back, the Western world used to think that starting a business in China is easy. They assumed that they just had to open a shop and be successful, but now the scenario is entirely different. It is very difficult for a western brand to start a business in China and compete with the local brands. Chinese brands are quite popular in local markets and are making international growth rapidly.

For example, Xiamoi is the famous smartphone market and it is considered equivalent to globally known brands for Chinese people. Other technology-based companies like Haier and Lenovo have a large market share in China and they are also showing their global presence. With the technology and economic development, Chinese consumers have become very knowledgeable and confident. They are very demanding and know their buying preferences very well. They want better quality at economical rates.

For generating sales in China, you need to understand consumer behavior and market trends and device your strategy accordingly. Connect with the local audience, associate your products with their needs and wants, and give them a reason to shop with you!

Follow a Practical Approach

China has such a large market that will surprise you at every step, no matter how prepared you are. Do not go for facts and figures, but see the ground realities. Know your consumers, suppliers, business partners, Chinese friends, and colleagues. Be practical and fast like Chinese people and implement your result-driven business strategy without making any delay. In this way, you will cope up with the fast Chinese market.

Wrapping Up

China’s business landscape has changed with the passage of time. Before entering the Chinese market, it is essential to gain knowledge about its culture and the latest business trends.

Adapt your business as per the target market’s preferences and communicate to the audience in their native language. For eliminating the communication barrier, we are providing fast, fluent, and reliable Chinese translation services. Get in touch to know more!

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Antonia July 2, 2020 0 Comments

Best Baidu SEO Practices for Better Ranking in 2020

The advancement of technology and science has put some countries ahead of others over the years. China, with its 1.39 billion population is a hub of technological and commercial advancement. While the rest of the world relies on an IT system governed by English, China is in a league of its own. No wonder companies from across the globe seek expert Chinese translation services in order to make their content available in the highly lucrative Chinese market.

Internet users across the world use Google as their search engine, but Chinese use Baidu, powered by Baidu Inc., one of the largest AI and internet companies in the world.

Baidu is different from the Google search engine as it indexes content in Chinese and prefers sites using HTTPS. Unlike Google, which has its own system of ranking pages on its search engine and displays partial results worldwide, Baidu ranks its Chinese sites first. Ranking well on Google or Bing does not guarantee your site will also rank high on Baidu. This is because Google is focused on the worldwide market, whereas Baidu has a one-country focus on China only—with a search engine market share of over 70% in China, while Google has only 1.84% of share in that country.
Despite the differences in the language and search engine market, Google and Baidu work on the same principle of search engine optimization. Baidu provides its users with some additional features such as online Wikipedia, Maps, PPC ads, etc.

Moreover, users can enhance their online presence by making a Baidu Baike page of their enterprise. Baidu Baike is the online encyclopedia version of Baidu, just like Wikipedia, and is helpful in publishing fresh content that may result in building higher ranking.

There are over three-quarters of billion consumers online in China waiting for a businessman like an open gold mine. However, in order to rank high on Baidu, certain best practices have to be kept in consideration. Here are a few of them:

Enter Baidu and Exit Google

Baidu is undisputedly the king of search engines in China. The large population of internet users in China—800 million is a testimony to that. These internet users rely on Baidu to search for an item to purchase and just by clicking on the links given in the search engine, they can find the right item for purchase. In China, this “click-to-buy” cannot, however, be done through Google as it performs best in the English language and is designed to cater to the global audience. On the other hand, Baidu is a Chinese-centric search engine that presents content in the Chinese language and has tools and features specifically made for China. This is the reason 80% of people in China use Baidu as their search engine. Companies seeking to sell their items online can use Baidu to advertise their products in China.

Baidu Prefers (.CN) Domain

Unlike Google, Baidu uses the .CN domain instead of “.com”. In China, it is wise to use the same domain prefix that is already being used by the dominant search engine instead of the one used by Google. If you want to make a purchase from a site with a .com domain, just change it to .CN domain. For example, your website offers clothing items with a .com domain of GetApparels.com. your best strategy here would be to head over to GoDaddy.CN that would provide you with a .CN domain for a small sum. Additionally, Baidu suggests not to spread your website over several domains as that might result in your site getting penalized. A good agency delivering professional Chinese translation can help you with the translation of your pages before you choose a domain.

Baidu as Website Host

Anyone can easily notice that China is more comfortable in using its own sources at the time of need. A user might prefer to use his own web host. However, the hurdle is that Baidu is not a suitable search engine outside China, which is why a Chinese web host is required to enhance the ranking. Upgrading to a dedicated or adopting a virtual or dedicated private server is an excellent idea, but that becomes difficult if you are trying to catch Baidu’s attention. The issue with shared hosting is when a user shares computing resources and server space with loads of different sites, there’s a huge chance the whole server might get shut down. This may leave the user to start from scratch. So it’s best that one should start from his/her own server.

ICP License

An Internet Content Publishing License (ICP) issued by the Chinese government is required by the users which allows operating a Chinese website. However, there is quite a slight chance of succeeding without a physical presence in the state. The best strategy would be to have a partnership with a licensed local internet firm. It would be best to have a business version of ICP instead of going for a separate license in order to make a good business.

The Chinese Keyword

There is a famous saying that goes “when in Rome, do as the Romans do”. In the case search engine, it is best to use Baidu in China instead of Google. Keyword search volume has a significant place in Baidu as it assists in increasing ranking in the search engine. A user may know by now that to Google Ads Keyword won’t do any good as compared to Baidu in China, as this country has a very large number of Chinese locals. In Google, a user may start by writing a keyword in the given search box and a list of famous and suitable expressions may appear before the user.

In the case of Baidu, one can use Sogou and Qihoo 360 as both are also Chinese well-known search engines. Unlike Google, users don’t need to spend any money on making an account on Baidu or on its advertisements or promotions. A keyword planner can be used for doing volume research on Baidu, as it has a feature of filtering metrics. For instance; it can estimate the bid cost of the top page, the daily average of search volume, competition level for a keyword, and daily average of smartphone search volume. Granted, Baidu Keyword Planner resembles Google Ads Keyword Planner but it consists of some additional features and different tools.

Optimization in the Baidu Style

The goal of every search engine on-site optimization is the same, regardless of the search engine you are using. The main point is to make it easier and accurate for users to gain a higher place in the SERPs. SEO experts and online entrepreneurs achieve this with orderly websites, new content, and perfect use of keywords.

Baidu does not follow JavaScript and AJAX contents or links. Baidu falls apart when it comes to dealing with too deep sites. As for Baidu’s top practicing for internal linking, a user must keep in mind that each page must link back to the homepage. Anchor text must involve the best link description and there should be no link inside JavaScript. The significance of Baidu depends upon the numbers of internal links given to the page. The page nearest to the home page, the more valuable it will be. A ranking on the search engine can be improved by cleaning redirected or broken links.

The Last Word

Baidu is undoubtedly the top search engine in China. However, to make the most out of this search engine and to ensure your website ranks high on Baidu, remember to translate your content in Chinese first. If you do not have ample knowledge about the Chinese language, hire an expert agency that can deliver professional Chinese translation services so you can easily ensure your site is ranking well on the search engine. Lastly, before you jump on the bandwagon, make sure your sales pitch is suited for the Chinese market as an unplanned one might result in a loss rather than again.

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Antonia June 25, 2020 0 Comments

10 Key Tips for Entrepreneurs in China

China is the hub and central point of economic and commercial activity in the world. With a massive population of 1.39 billion, the country has a lot to offer in terms of business and growth opportunities. Since the advent of the internet, the speed by which new businesses are establishing themselves in China has increased, even more, followed by a surge in the demand of high tech industries. As a result of this high demand from the Chinese consumer and the feasible market conditions of China, entrepreneurs from all walks of life are attracted to this region.

Not only that, but it is also estimated that there is 10% consumer growth in China every year that accounts for approximately 1 billion consumers. Out of this, about 800 million consumers are smartphone users while 540 million use the internet daily. Considering these numbers, it is no surprise that businesses and especially entrepreneurs seek ways to make a name for themselves in the Chinese market.

To be able to run a business successfully in China, however, it is important to keep certain things in mind—such as a thorough understanding of the Chinese language and culture, regulatory requirements and of course, the support of a reliable and professional agency that can deliver expert Chinese translation services.

Here’s a look at the 10 tips every entrepreneur in China should follow to make his business a huge success in this lucrative market:

Keep It Small and Slow

 The most significant and effective advice given to people who are interested in doing business in China is to think big and start small. For a beginner, it is advisable to first invest in small businesses to acquire experience and feedback from Chinese and then go for the big fish.

It is said that “haste makes waste”. This stands true for businesses that try to make an impact in the Chinese market by investing a large amount. This is counterproductive for both the business and the Chinese market, which is why it is wise to start small first. An initial small investment will give an idea about the opportunities that the Chinese market has to offer, along with building confidence, momentum, and providing quick feedback and learning. All an entrepreneur needs to do is wait for the right time as the saying goes “slow and steady wins the race”. Only then he will be able to take his business to the next level.

Adapt to the Chinese Culture

There’s a famous saying that highlights the importance of dating oneself according to the country he’s in—“when in Rome, do as the Romans do”. Adapting your business to fit the country you are in takes a lot of effort and dedication, combined with thorough knowledge about the customs, languages, and traditions of the country. In adapting, though, most companies and entrepreneurs forget that language plays a pivotal role, and they need to understand the dynamics of languages being spoken in China. Other than that, they should also understand that Chinese consumer interacts with foreign brands on a different level, and the key to attaining their attention is to target the affluent, young, and tech-savvy consumer first. There is no research or book that can provide a complete explanation of Chinese thinking and culture, which is why one must learn and discover China on his own. In simple words, “Adapt to China, China won’t adapt to you”.

Move Quick (Or Die Quick)

In China, everything is in motion. The civilization is changing quickly and new trends are appearing and disappearing at a high speed. Fresh platforms are being discovered and Chinese firms are spending a lot of money and enhancing their domestic market. An example of this “quick to take action” attitude is the way Alibaba, the largest digital player in China took less than 6 months to set up AliPay (mobile pay deal) in all shops across the country. What’s more, the Chinese companies have the capability of copying the latest version of the iPhone within a span of a single night!

The Chinese business is quick and changes fast. With more competitors entering the market every year, the need to quicken up the business pace is even more prominent. If you own a small business and are looking for ways to make a business impact in China, you may need to act quickly. Of course, you will be needing a well-crafted business plan, thorough research and the support of a reliable Chinese translation service to make the job easy for you.

Be Practical

In setting up a business anywhere, an entrepreneur needs to have some core skills at his disposal that would make his business a good one in the target market—one of these skills is practicality. It is important to not be distracted by big numbers but to be pragmatic and take a practical approach to set up a business. The Chinese market is full of hidden surprises—what works for one company may not work for another. To take a practical approach, survey the Chinese market thoroughly, consider the costs, inspect the supply chain channels, and then go for introducing your product/service. A practical approach will result in greater chances of business success as compared to an approach that is unplanned and focuses only on making profits. This is why it is important to be positive, logical, and focused on learning what will work and what won’t work in the Chinese market.

Survey Online shopping and E-commerce

The Chinese market is a hotbed of opportunities for new businesses. A new entrepreneur aiming to set up business in China needs to have thorough knowledge about the way the Chinese consumer shops—and that way is the online way.

Online shopping has become the latest trend to look out for in China. According to some statistics, it has been estimated that in 2018, about 816.98 million Chinese used their smartphones to use the internet, out of which 610 million users purchased from the online market. An entrepreneur must take advantage of this growing E-commerce market to place his products within easy reach of the customer while making sure to use the online channels to advertise and promote his services.

Goodwill counts a lot in China

In China, a brand name is everything. While it is true that there is immense competition in the Chinese market, counterfeit products are also very much present here. To copy the name of an existing business in China is considered cheating, which is why any entrepreneur who sets up a business with a new name is appreciated by the Chinese consumer. This also builds trust and company name in China as buyers feel that the product they are purchasing does not belong from a fake or copied company.

Hard work-Patience-Positivity

The world of business is a maze full of challenges and opportunities. An entrepreneur should know that everything takes time, which is why he should be patient, calm, and focused.

In China, just like any other country, it is difficult to find a loyal consumer who would stick to your brand. This is why it is important to understand that hard work will pay off in the end if a company continues to reach out to the consumer. It must be kept in mind that a positive attitude will take you a long way in establishing a good business repute as well as earn loyal consumers in the long run.

Employ Local Partners

To enlarge any foreign market, hiring local partners who can guide you through the cultural and logistical hurdles of the Chinese market is an excellent policy. This really works in the case of China, because its values and systems are different than those of Western countries. Employing local partners will build trust and repute as well as make the supply of goods an easy task for a new business.

Significance of Teamwork

While it is true that entrepreneurs learn by themselves, research, and go through business meetings to gain experience, the power of teamwork cannot be denied. Worthy leaders learn from their mentors and the best mentors learn from a team. Encouraging and assisting teammates and partners in business is a wonderful strategy as it builds unity among workers and develops goodwill. An entrepreneur should honor them with outstanding performance and spend time in improving relationship with them while taking care not to look down on them.

Think Big!

It’s not easy to attract Chinese consumers. As every company aims to attract consumers by advertising online and adopting the traditional approaches to promoting brands online, the abundance of advertisements has resulted in ‘clutter’ and information overload. This is why there is a need for cooler strategies, resourceful campaigns, and more appealing, inspiring, and advanced marketing tactics. To achieve this, the best technique is to think big and aim for online advertising and the use of social media platforms. Likewise, key influencers hold significant importance in China, so an entrepreneur should make use of these influencers to advertise his brand.

The Takeaway

The Chinese market is full of opportunities, especially for new businesses. While it is true that setting up a business in China would take time to give the profits, an entrepreneur must take advantage of the lucrative Chinese market to make an impact. Likewise, an entrepreneur should also employ the services of a reliable Chinese translation service to translate his business content. It is important to stay focused and dedicated in order to make the desired impact on the Chinese market.

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Antonia June 18, 2020 0 Comments

7 Best Examples of Chinese Brands Translations

In today’s world where products are imported and exported over the globe, translation is mandatory to develop understanding and to establish communication. China is the hub of economic and commercial activity in the world, leading in both areas and many more. Some of the Chinese brands are the top brands in the world but since their names are changed according to the market they are introduced in, few people know that they belong to China. Unlike western states where brand name indicates the meaning of product, Chinese brand names do not depict its connotation.

Therefore, it is difficult to translate the Chinese brand name and product to export them overseas. If you own a company that wants to make a good impression on the Chinese market, you would need a good brand translation, which is possible by hiring a professional agency that delivers Chinese translation services.

It might be interesting to observe that there are some awful stories regarding failed Chinese brands owing to a bad translation of products but here are 7 most appreciated Chinese ongoing brands which are liked internationally.

Nike

It is complicated to translate and understand the Chinese language. While many people are now learning Mandarin in order to understand the language more, brands are still thinking of ways of making a big impact on the international market while keeping their original name intact. Nike, the international sports brand, acquired instant popularity in China and West too as Nike (Nai-Ke) stands for “perseverance and endurance”.

These meanings were interesting and easy to understand, which made the brand stand out from the rest. Although it is anticipated that this Chinese brand will capture the US market this year, some Western brands are still taking the lead in the domestic sports market in China, such as Anta (15%), Adidas (20%), and other smaller brands. In 1991 Nike released the sixth edition of Air Jordan, Anta Company came in the market for business at the same time, whereas Adidas Company was taking the lead in the shoe market. However, Anta holds a strong position in the Chinese market owing to its strong supply chain network but Adidas and Nike are making their way to brand excellence slowly.

The Only Cola “COCA-COLA”

A brand that does not require any introduction as everyone is well aware of it is Coca Cola—a world-famous beverage that means “tasty-fun” in both Chinese and Western languages and the Chinese translation for Coca Cola is “Ke-Kou-Ke-Le”. Naming a brand well holds significant importance in China which is why the Chinese focus on giving a unique, understandable, and attractive name to its brands. It is reported that naming a brand in China is a whole industry now and individuals as well as companies that suggest unique names for brands are paid to do it. Since it is difficult to translate a brand to suit the preferences of each country, as every country has its own linguistic and cultural expressions, Chinese brands hire individuals of other states to name their products as well as pay them to translate Chinese products in their own regional languages.

BMW (Bao-Ma)

The Chinese prefer symbols over words, which is why most of their brand names hold a symbolic meaning. One such famous brand is BMW, which when translated in Chinese (Bao-Ma), means a precious horse. The horse as an animal is considered a strong symbol in China and is believed to bring good luck and prosperity. In English “宝 (bǎo)” stands for precious jewel whereas in China it depicts positivity and luck. While the speed of the car is described as “my car is this much horsepower”, the horse sign “马” denotes a motor. This shows why BMW is named after the horse as it is considered a powerful and fast ride in China.

Colgate Tooth Paste

Some translations are better left to be translated by expert companies that deliver professional Chinese translation services. Nevertheless, some famous brands have made a name for themselves in China. One such brand is Colgate. In China Colgate is called “Gao-Lu-Jie” which means revealing superior cleanliness. The reason this brand became one of the most used toothpaste brands in the world was the sheer number of people using it in China. The Chinese use Colgate to brush their teeth and it is the only fastest selling brand in the country. Moreover, since Colgate means “high reveal clean” in Chinese, it denotes cleanliness and oral hygiene in both China and elsewhere in the world.

Marriot Hotel

Another famous brand that has made waves of popularity across the world is the Marriot Hotel. The brand is known as “wan-hao” in China which means “10,000 wealthy elites” in Chinese (“万 (Wan)” means ten thousand and “豪(hau)” means wealth or luxury). The target market of the hotel is the elite or upper-middle class which is why its advertisements are also aimed at attracting the elite customer who is willing to spend money for a luxurious stay or meal at the hotel. Since the name Marriot is easy to understand both within and outside China, the brand has been able to make a name for itself in the league of famous hotels.

Famous Brands Mr. Muscle and Mr. Powerful

There are many brand translations that suffered a blow when they were translated wrongly into other languages. One of these brands is Mr. Muscle, the household cleaning brand that suffered a mistranslation crisis when it was noticed that it sounded like “Mr. Chicken Meat” when it was sent to China. However, the original has now been replaced with “Wei-Meng-Xian-Sheng” which means “Powerful”.

Mr. Muscle is a brand that was manufactured by S.C. Johnson and Sons, an American company manufacturing household cleaning supplies. Since this brand was also being imported from America into China, it became quite popular in the Chinese market.

The American brand began giving the local household cleaning brands some tough competition, which is why a new name was given to this brand—Mr. Powerful. However, this naming only added to the confusion, and people began to take these two brands as one. Still, Mr. Muscle still took a lead in the market due to its Chinese translation (Wēiměng Xiānshēng) which stands for Mr. Powerful. Nevertheless, the brand still is one of the most popular brands and is sold popularly in Chinese supermarkets.

Seiko

Some brands have a very powerful brand impact and their names hold significant importance. One such brand that has a famous Chinese brand endorsement is Seiko, the world-famous watches brand. The company has successfully translated its brand name into Jinnggoing. The first part of this translation denotes essence whereas the second one refers to handmade crafts. When these are put together, they perfectly denote the fine craftsmanship and attention to detail that is characteristic of this watch brand.

The Last Word

The Chinese language is a myriad of figures and characters that holds significant importance for its people. Since the Chinese market is a hotbed for brands seeking to make a name for themselves, the need for translations into the Chinese language has made itself known through the times. Some of the most well-known and renowned brands of the world have made a name for themselves in China by choosing the brand names which, when translated into Chinese denote some very unique meanings.

Nevertheless, while these companies have been careful in selecting brand names for themselves in China, they would still need the support of reliable agencies that can deliver them professional Chinese translation services so they can translate their brands and content into the Chinese language.

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Antonia June 11, 2020 0 Comments

How to Localize Your Website for China

Want to reach local Chinese markets and engage the huge potential customer base? Translating your website to the Chinese language is the solution. China’s extensive e-commerce markets and rising imports make it attractive for companies all over the world.  Many globally known names are establishing their presence in China to grab their market share. If you also want to become a recognized name in the Chinese market, you need to translate and localize your business website into the Chinese language.

Strategic Approach for Website Translation

China’s strengthening economy and the booming interest of their middle class in foreign services and imported products make their market highly attractive for companies all over the world.

Many global names are translating their websites to resonate well with the foreign audience in order to enhance their credibility.

Did You Know: Apple has translated its official website into 130 languages.

Companies do prefer to translate and localize their websites as per the linguistic and cultural preferences of the audience to improve their global image and enhances their sales. Interestingly, the B2B and B2C companies which run on entirely different approaches follow some common rules when it comes to localizing their websites for the Chinese market.

If you are also planning to dive into the Chinese market, we are here to help! The best possible solution is to hire a professional Chinese Translation company in order to get a flawless translation for your website.

Here is everything you need to know in order to translate and localize your website into the Chinese language.

Schedule a Process of Website Localization

Whether you are planning to build an entirely new website or translating an existing one into the Chinese language, you need to ask yourself a couple of questions, such as:

  • What are the preferred payment methods of the target market?
  • What’s the process for local data agreement?
  • How much time do you have for localizing your website?

Figuring out answers to these basic questions and scheduling the process will help you save time.

 

Transcreation: Creative Website Translation

When you are translating your website into Chinese or any other language, literal transformation is not a good idea. Instead of translating words, you need to translate the idea to make the content appealing for the target market.

Translate your website by keeping in mind the cultural differences and it will help in establishing your credibility. We suggest you put more specific(related to China) information on the Chinese version of your website to make the target audience relate to your brand.

Remember not to choose a word-to-word translation for marketing material and product descriptions as that might leave you with totally senseless content. Get the whole idea translated and it can easily be done by taking assistance from a professional localization partner that can take the cultural aspects into account and deliver reliable results free from any type of error.

 

Pay Special Attention to User-Experience

One of the biggest challenges of expanding into foreign markets is connecting your brand with their needs and wants. You need to be innovative to develop a creative localization strategy in order to grab the attention of the Chinese market.

The first thing you need to do is understand the target audience. It will take some time but the better understand your new audience, the more effectively you can hit them via localizing your brand.  In-depth market research and competitor analysis will help you get a better idea of how to position yourself in the new market.

Make sure you present your brand in a way that resonates with the audience and they feel connected. If you want to improve customer acquisition in the new market, you need to know them well, in the first place.

In addition to understanding your audience and current market trends, you need to pay special attention to user-experience. Make sure you offer s seamless, user-friendly browsing experience with easy to navigate interface for visitors’ convenience. The more friction-less experience you provide, the more traffic you will get. Therefore, it is important to adapt the website as per the socio-cultural preferences of the audience.

Here are some of the important questions that you need to find answers to:

  •  Is your website design and content appealing for the Chinese market?
  •  It is good enough to grab the attention of the Chinese audience and convert them into customers?
  •   Does your website offer easy and engaging user-experience?

Improve the Visuals

The selection of an appropriate color scheme and design for the website is also very important. You need to make your website look like a local Chinese one in order to provide the visitors with a more personalized experience.

You might already know, Chinese people love the red and gold color. Try incorporating these on your website to add a local touch to your website.  Different colors have varying interpretations in different regions.  Do your research, find out what different colors represent in China, and use the suitable ones as per your requirements. It can actually work to make the audience relate to your brand.

Keep the Web Copy Concise and Catchy

Keeping the fast-paced life of the Chinese audience in mind, we suggest you keep the website copy simple and concise. Nobody has time to read pages after pages of tons of information. Just keep it short and easy to understand. Make special efforts to make the buying process easy and fast and customer acquisition will be easy for you.

Most of the Chinese customers have a shorter attention span as compared to western customers and they prefer online shopping in a couple of clicks. Thus, if you want to keep the Chinese audience engaged, it is better to come up with creative and short website copy instead of lengthy blocks of texts.

 SEO-friendly Content for Chinese Market

In order to improve your online visibility, you need to optimize your content for the Chinese market. Google isn’t going to help you in China. The most popular search engine used in China is BAIDU and you need to make efforts to improve your ranking on it. Rethink about the page titles, Meta tags and images. Do your research properly as simple keyword translation might not be helpful. Find out what keywords your target market is using for relevant products/ and services and optimize your content accordingly.  For best results, consider hiring native localization experts.

Hire a Reliable Translation Partner for Chinese Translation Services

Last but not the least; choose your translation partner wisely. Website localization is a tricky thing and needs to be done perfectly to make your mark in the foreign markets.  Website localization includes evaluation of the total content to be translated, transcreation and localization of taglines, product descriptions and graphics, and most importantly, effective content optimization for improving the online presence.

For seamless translation and localization, hire a professional Chinese translation company that has been working in the Chinese market. 

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Antonia June 5, 2020 0 Comments

All You Need to Know About Color Symbolism in China

What Does Localization Mean to You?

It’s not only about translating one language into another. It’s more about how to adapt a product or any content according to the locale. Translation has quickly become part of multilingual brands. Especially in the entertainment industry, the use of subtitles, transcriptions, and transcreation is at its peak. It means being a brand you have to complement the local norms while marketing your brand’s image.

Localization can be done brilliantly with visuals and images because it affects the learning process of an individual.

When in China Do as the Chinese Do

As a business entity world is dividing into parts; the Eastern world and the Western world.

The difference between the two becomes far more prominent especially when it comes to market a product or a service. Marketing strategies in western countries are more based on moods and emotions for instance use of emojis is quite similar to use of colors in eastern markets, likewise; green for envy, blue when you are sad, red when angry or mad, etc. whereas in Asian countries like China, colors mean a lot more than just mood or emotion.

It’s a symbol.

Global brands need to understand the depth of color symbolism in China. That’s why many require skilled translation service providers like Chinese Translation Company, to localize with a pure understanding of the Chinese culture.

From Taoism Point of View – the Avatar of Colors

If you ever went through Nickelodeon prime time, you might be familiar with a popular animated/cartoon series “The Last Air Bender” which aired a while ago. Although the movie release was a critical failure in cinema it did bring attention to the four elements; fire, air, earth, and water. The main lead is a boy (an avatar) who has to master all elements, go through the phase of change and development, and bring peace to the world (because he is the protector).

This traditional concept is more known as Wu Xing – five basic elements emphasize dynamic changes which is a lot similar to the basic concept of Yin and Yang (Taoism).

Wu Xing is co-related to Yin and Yang i.e. both concepts complement each other and so it was concluded with the 5 basic elements; fire, metal, earth, water, and wood. In Chinese culture, these elements reach far beyond their physical existence.

The popular belief is all living and non-living things are made from these elements. Each element is relative to certain characteristics like colors and personality for instance;

  • Wood represents spring, brilliance, and bloom.
  • Fire represents summer, strength, power, bravery, and intensity.
  • Metal represents dead ends and difficulties.
  • Water represents wisdom and accuracy
  • Earth represents fidelity and honesty.

How Elements Play Role in Color Symbolism

Now, this is the interesting part, each element symbolizes a wide spectrum a total opposite of the black and white color of Yin and Yang.

Each element represents a color;

Fire

What do you imagine fire would be like? It represents high energy and mostly associated with bright colors that depict the nature of the element. Usually, the colors representing fire are red, scarlet, deep purple, and sometimes pink.

Earth

Did you ever imagine why people in China have wood floors as traditional home décor? The soothing colors represent the element. Colors such as brown, yellow, and terracotta evoke the essence of balance. Therefore it makes people feel a closer connection to the earth and their motherland.

Metal

This element is the resilience of stability. Usually, when a couple gets married (in western countries) their band colors range from gold and silver, sometimes white or grey even. In Chinese colors, it’s about bringing equal balance in each other’s life.

Water

It is said water can have a soothing effect and can be used as a tool for torture. On the positive notes, this element is represented by shades of blue and black, it associates with the flow of life and predicts calmness.

Wood

Usually represented by teal and green, this element resonates birth and growth in Chinese culture. In most advertisements, you may come across this color.

As a marketer, you need to understand the use of colors in visuals. This will be quite helpful to present your product to the Chinese market. Now keeping these factors in mind, there are a few colors that are perceived more highly by the general audience like;

Red

Red is said to the most ancient color of all. The common understanding is that red is best represents Chinese culture. Somewhat it is true, Chinese consider red as a symbol of prosperity and happiness and used in several festivals to celebrate the time as well as the Chinese New Year or at weddings.

Yellow

This color is a bit sensitive for use in Chinese culture. You may have seen, yellow was often worn by emperors in the historic time, but currently the color manifest inappropriate adult content. So be careful if you plan to use this as your brand color.

Blue

Commonly used in advertisements especially if it is sports-related i.e. it represents masculinity – a common association as a gender-based color. Therefore if your brand focuses on the gender niche, it is safe to use this color as it does not gives any negative vibes.

White

Contrary to the popular belief in western countries where white is worn at the wedding day and often celebrated at festivals, in China, it symbolizes mourning. So wearing a white dress on any occasion other than funeral means disrespect for the festive events.

Purple

Quite a famous color in terms of marketing, this color symbolizes the ascendance to immorality which is a good sign in the said culture.

Conclusion

Colors associate with culture, traditions, values, and emotions. Every culture is unique therefore each culture depicts colors in a different way than the other. As a business entity, it comes down to you, to initiate the right market tactics with the right entourage of colors.

China is worth an investment. If you ignore color symbolism, you may call upon self-doom. It’s better to connect with the fundamental principles and win hearts.

 

 

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Antonia May 7, 2020 0 Comments

Understanding the Chinese Consumer Behavior

When you think of the technological and economic revolutions in the world, one country that pops up in the mind is China. The hugely populated state boasts of some of the most lucrative opportunities for global businesses, irrespective of the type of industry. This is why businesses aim to understand the way Chinese consumer thinks and buys.

These shopping habits directly affect the way these consumers purchase products—a key point businesses should be focusing on if they want to take advantage of the opportunities awaiting them in the Chinese market. If you are a business aiming to step into China, all you need is a thorough knowledge about the Chinese consumer behavior as well as the support of a reliable translation agency for delivering you expert Chinese translation services.

Let’s take a look at the way Chinese consumer behaves and thinks when it comes to their shopping habits.

The Chinese Consumer Groups

Ever since China opened its doors to the outside world with its reform policies in 1978, global businesses have been able to step into this highly lucrative market for business establishments and growth. Perhaps this entrance by big companies has led to structural changes in the economy as a whole, affecting the Chinese consumer buying habits and preferences. However, it must be noted that not all Chinese think alike when buying a product—their preferences vary according to their ages, buying power, income and life stages. We categorize the Chinese consumers into 3 distinct groups for a closer look at the way their shopping habits vary:

1. The Lost Generation: Born Before 1960s

Termed as the ‘lost generation’, this group comprises of the people born before 1960s who had to face the tougher side of life. Growing up in times of political and social unrests, these consumers are further divided into frugal retired and wealthy retired. As the name suggests, the frugal retired Chinese worked primarily in state-owned enterprises and did not have the privilege of getting a standard education.

This is the reason this group is more sensitive to price changes and is ready to forego quality over convenience. In contrast, the wealthy retired individuals worked in government-owned enterprises, had a standard education and are therefore, less sensitive to price changes as well as prefer quality over cost.

2. The Post-revolution Generation: Born Between 1965-1980

Born after the revolutions, this group consists of members who grew up at the start of reform era. Having seen both the times before and after the reforms, this generation fluctuate between modern and traditional buying habits. Those having a greater disposable income are willing to spend on premium products and are conscious of the product quality. On the other hand, they are also aware of the need to save money and do not spend frivolously.

3. The Millennials: Born Between 1985 and 1994

The millennials are the most lucrative segment of the population, and the main target of companies. Born after 1985 and during the ‘one-child’ policy in China, these consumers have a tendency to spend extra money on products and have a relaxed outlook on life. Not surprisingly, they prefer luxury goods as well as high-quality products.

Key Features of Chinese Consumer Behavior

To understand the mind of the Chinese consumers, it is important to take a closer look at some of the key features that affect the way Chinese consumer shops. As the disposable incomes of these consumer rise along with an improvement in the standard of living, the past trends of consumer buying are shifting slowly. According to an estimate, 3.5% of Chinese households had an annual income of $3,800 in 1997. That figure has grown to 12% in 5 years’ time only—an indication of the better standard of living.

Feature #1: Product Innovation and Focus on Quality

With the improvement in the standard of living comes the shift in consumer’s preferences. The Chinese consumer is increasingly focusing on high-quality products and services, and has his eye on the brands delivering this high quality. According to an estimate, China is the largest market for luxury brands that account for approximately 47% of global sales of these luxury items. Chinese consumer will gladly pay for premium products and luxury items for maintaining a social status in society. Additionally, customized products are in greater demand and more Chinese are focusing on buying customized goods for a more personalized experience.

Feature #2: Growth of Online Shopping and E-commerce Stores

Ever since the internet revolution took place and companies jumped on the bandwagon of online stores, the retail landscape has changed dramatically. Brands in China, especially the luxury and high-end ones are focusing on delivering goods and services through online channels. In fact, China is the world’s largest E-commerce market with a revenue generation of approximately $615 billion.

This has also given rise to omnichannel retail and shopping that ensures customers can shop both online and offline as well. About 95% of Chinese consumers are categorized as omnichannel shoppers who love to try online shopping experience before opting for physical shopping.

Feature #3: the Growth of Social Media Channels and Online Retailing

The Chinese consumer is a modern and tech-savvy individual with an ample knowledge about the internet and the vast opportunities it offers. With the rise in popularity of social media, E-commerce stores and online brands are strengthening as well, but that has given rise to impulsive buying behavior among the Chinese consumer. In order to cater to the demands of these tech-savvy Chinese, WeChat offers one-step buying options for a quick shopping as well as pop-up notifications for new products and sales.

Other strategies that brands are working on and Chinese consumers are embracing are the use of KOL (Key Opinion Leaders) and social media influencers who have a huge number of fan following and use this to endorse brands. Nevertheless, this trend of social media is likely to bring more Chinese consumers into the online shopping world for a convenient and quick shopping experience.

The Last Word

China is the hub of economic and business growth and the Chinese consumer is more informed, social and practical individual. Regardless of the age groups, these Chinese consumers are more aware and informed about the many opportunities that internet and the rising E-commerce world has to offer. Nevertheless, if you are a business wanting to take your business to these Chinese consumers, you will need an awareness about the Chinese consumer behavior along with having the support of an agency which can deliver you comprehensive Chinese translation services for a seamless entry into the Chinese market.

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Antonia May 7, 2020 0 Comments