China – emerging as the business world’s superpower is something to marvel at. With more than 1.5 billion people living in China, millions speak Mandarin Chinese, traditional, or simplified. Millions of Chinese natives are spread around the world too. However, foreign businesses want a layout of the Chinese market, which is not possible without a proper Chinese translation.
It is an overpopulated country with the highest speakers being of Mandarin Chinese. Mandarin is the official language of China and is used professionally too. Chinese are very particular about their cultural values and language. So, this doesn’t come as a surprise when foreign businesses have to translate and localize their content in the Chinese.
Chinese is good for Communication
For a foreign business, translating content into Chinese can become one of their greatest assets. In the business world, doing business transactions in Chinese is fruitful for a lot of reasons. Globalization plays a vital role in translation and localization services. Companies looking to tie a knot with Chinese partners can learn exclusively meanwhile expanding geographically in China’s market.
Chinese is usually classified into two major categories; Traditional Chinese and Simplified Chinese. Although it does depend on which region you choose to establish roots. In mainland China, Simplified Mandarin is actively spoken but the farther your move away from the main hub the denser the dialect will become. Learning a local dialect (which will be in Chinese) is a tough nut to crack, you need to understand the vocabulary and most importantly learn about the writing system too.
Why Chinese is an important language for foreign businesses?
Learning a new language is not an easy feat. For professionals, the best opportunity to communicate is by hiring Chinese translation services that can communicate on behalf of your company. Foreign companies when entering the Chinese market have to;
- Use mandarin Chinese as the official language for communication and official documents
- Adapt the business strategies according to the Chinese culture, so that your products, services, and brand looks local.
- You will have to deal with legal matters as well. Every piece is written in Chinese. So, being the official language of China, Mandarin is one language you need to work around with.
So if it’s a “yes” for your interest in the Chinese market, then the following factors point out more than the obvious significance of the Chinese translation services.
Growing business in China is not only about translation. Even if you do not have a regional office in China, you could still provide products to Chinese consumers. But the sale at that point will be low.
It’s about learning Chinese etiquette. The business culture in China is unique and has different practices than the States. It’s easy to offend a Chinese supplier, client, or customer if you lack the cultural understanding. You cannot solely focus the product or service without gaining the trust of consumers and local partners.
For instance, a solid handshake is a welcomed gesture in Chinese culture, while in the US, a casual handshake (with an easy-grip) is preferred.
Do you feel the difference yet? It’s not only the business practices but also the social practices you need to follow to build trust.
Largest E-commerce market
Coming in as the second-largest economy (after the United States), China still is ranked at the largest E-commerce market. An economical giant like China has webbed out in every possible industry to ever exist. It not only hosts the world’s largest internet users but also has the largest e-commerce net worth in billions!
The e-commerce market in China is progressively active. There are more mobile users in China than anywhere else in the world. Being a fast-changing market, it’s a tough job to keep up with the trends. SEO practices become irrelevant because of the Google ban, so you have to localize not only your content but advertising and marketing too.
It is a popular language
Do people often ask why to learn Chinese? It’s not only for personal reasons but for professional reasons too. There’s a lot of difference between Mandarin and Chinese language. You need to understand Mandarin is a “variation” of the Chinese language, besides other forms of Chinese dialects, including Cantonese, Hakka, and Fuzhou, and so on.
Comparatively to other versions, Mandarin is the most popular of all. Did you know currently 840 million people speak Mandarin? Yes, that’s right. This is another reason why Chinese translation services become a necessary step in conducting your business in China.
In the commercial world of China, Mandarin is the quickest way to reach the consumer. So needless to say you’ll need translation, localize the content according to the region.
Rise and shine? It’s more like you need translation and localization to be at the top for the neck to neck competition. A raging economy indicates the companies should invest in the country in good times with the help of government support.
To build a strong base in China, hiring professional translation agencies is just one of the many crucial steps you need to take. From document translation to website localization, it’s like bringing in the big guns for the local consumer. But do ensure that the translation is error-free, unbiased, and engages the audience the desired way. Otherwise, it could;
- Damage the brand’s goodwill
- Limit the sales
- Create financial problems (backing up the investors)
- Legal complications, etc.
The website is the public portfolio
The internet knows no boundary. Chinese advertising tactics are mostly commenced on WeChat, QR codes, etc. However, handling the website is another matter. International brands translate their websites in multiple languages including Chinese to indicate that they do care for the Chinese consumer too.
Concaving with the local Chinese festivals (or any other native festival) proposes the idea of brand intimacy for the local audience. It removes the language barrier, which is why hiring Chinese translation services is as crucial as ever.
The significance doesn’t just end there, but within our limited time, we do keep sharing the knowledge that helps you to have a better understanding of why your Chinese translation is important. Choosing the right linguistic is important, it doesn’t matter which industry you cover, a Chinese language partner will follow you till the end.