Exploring the Significance of Chinese Translation Services

China – emerging as the business world’s superpower is something to marvel at. With more than 1.5 billion people living in China, millions speak Mandarin Chinese, traditional, or simplified. Millions of Chinese natives are spread around the world too. However, foreign businesses want a layout of the Chinese market, which is not possible without a proper Chinese translation. 

It is an overpopulated country with the highest speakers being of Mandarin Chinese. Mandarin is the official language of China and is used professionally too. Chinese are very particular about their cultural values and language. So, this doesn’t come as a surprise when foreign businesses have to translate and localize their content in the Chinese.

Chinese is good for Communication 

For a foreign business, translating content into Chinese can become one of their greatest assets.   In the business world, doing business transactions in Chinese is fruitful for a lot of reasons. Globalization plays a vital role in translation and localization services. Companies looking to tie a knot with Chinese partners can learn exclusively meanwhile  expanding geographically in China’s market. 

Chinese is usually classified into two major categories; Traditional Chinese and Simplified Chinese. Although it does depend on which region you choose to establish roots. In mainland China, Simplified Mandarin is actively spoken but the farther your move away from the main hub the denser the dialect will become. Learning a local dialect (which will be in Chinese) is a tough nut to crack, you need to understand the vocabulary and most importantly learn about the writing system too. 

Why Chinese is an important language for foreign businesses?

Learning a new language is not an easy feat. For professionals, the best opportunity to communicate is by hiring Chinese translation services that can communicate on behalf of your company. Foreign companies when entering the Chinese market have to;

  • Use mandarin Chinese as the official language for communication and official documents
  • Adapt the business strategies according to the Chinese culture, so that your products, services, and brand looks local. 
  • You will have to deal with legal matters as well. Every piece is written in Chinese. So, being the official language of China, Mandarin is one language you need to work around with. 

So if it’s a “yes” for your interest in the Chinese market, then the following factors point out more than the obvious significance of the Chinese translation services. 

Chinese Etiquette

Growing business in China is not only about translation. Even if you do not have a regional office in China, you could still provide products to Chinese consumers. But the sale at that point will be low. 

It’s about learning Chinese etiquette. The business culture in China is unique and has different practices than the States. It’s easy to offend a Chinese supplier, client, or customer if you lack the cultural understanding. You cannot solely focus the product or service without gaining the trust of consumers and local partners. 

For instance, a solid handshake is a welcomed gesture in Chinese culture, while in the US, a casual handshake (with an easy-grip) is preferred.

Do you feel the difference yet? It’s not only the business practices but also the social practices you need to follow to build trust. 

Largest E-commerce market 

Coming in as the second-largest economy (after the United States), China still is ranked at the largest E-commerce market. An economical giant like China has webbed out in every possible industry to ever exist. It not only hosts the world’s largest internet users but also has the largest e-commerce net worth in billions!

The e-commerce market in China is progressively active. There are more mobile users in China than anywhere else in the world. Being a fast-changing market, it’s a tough job to keep up with the trends. SEO practices become irrelevant because of the Google ban, so you have to localize not only your content but advertising and marketing too. 

It is a popular language 

Do people often ask why to learn Chinese? It’s not only for personal reasons but for professional reasons too. There’s a lot of difference between Mandarin and Chinese language. You need to understand Mandarin is a “variation” of the Chinese language, besides other forms of Chinese dialects, including Cantonese, Hakka, and Fuzhou, and so on. 

Comparatively to other versions, Mandarin is the most popular of all. Did you know currently 840 million people speak Mandarin? Yes, that’s right. This is another reason why Chinese translation services become a necessary step in conducting your business in China. 

In the commercial world of China, Mandarin is the quickest way to reach the consumer. So needless to say you’ll need translation, localize the content according to the region. 

Tough Competition 

Rise and shine? It’s more like you need translation and localization to be at the top for the neck to neck competition. A raging economy indicates the companies should invest in the country in good times with the help of government support. 

To build a strong base in China, hiring professional translation agencies is just one of the many crucial steps you need to take. From document translation to website localization, it’s like bringing in the big guns for the local consumer. But do ensure that the translation is error-free, unbiased, and engages the audience the desired way. Otherwise, it could;

  • Damage the brand’s goodwill
  • Limit the sales 
  • Create financial problems (backing up the investors)
  • Legal complications, etc.

The website is the public portfolio

The internet knows no boundary. Chinese advertising tactics are mostly commenced on WeChat, QR codes, etc. However, handling the website is another matter. International brands translate their websites in multiple languages including Chinese to indicate that they do care for the Chinese consumer too. 

Concaving with the local Chinese festivals (or any other native festival) proposes the idea of brand intimacy for the local audience. It removes the language barrier, which is why hiring Chinese translation services is as crucial as ever. 

Conclusion 

The significance doesn’t just end there, but within our limited time, we do keep sharing the knowledge that helps you to have a better understanding of why your Chinese translation is important. Choosing the right linguistic is important, it doesn’t matter which industry you cover, a Chinese language partner will follow you till the end. 

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Antonia October 8, 2020 0 Comments

Do’s and Don’ts in Doing Business in China

Every country has its values and culture that define its way of doing business. Although we all get impressed by developed countries, successful nations don’t copy them, but they try to achieve success by following their culture. China is one such country. If you want to start your business in China, then you need to adopt the Chinese business culture. As a foreign entrepreneur, you need to learn how to get along with Chinese counterparts. Knowing the Chinese traditions and culture is important to prepare yourself for Chinese business deals, no matter how experienced you are.

Let’s have a look at do’s and don’ts in Chinese business culture that will help you in making your business successful and avoid any pitfalls.

Negotiation in Chinese Culture 

  • If you don’t know the Chinese language well, then it is recommended to take your Chinese interpreter with you when you are going for business negotiation. The interpreter will help you understand the terminologies used in business negotiation, especially when business talks are held in the Chinese language.
  • If you want to know how business decisions are made in your organization, then you need to know family relationships rather than the organizational structure of the company.
  • In conducting business meetings, you are required to make different presentations at different levels because the structure of organizations in China are highly hierarchical.
  • Prepare a presentation in black and white and avoid colors. Be prepared for the meetings and get 20 copies of your proposal to give handouts to the audience.
  • Meetings are started with small talks.
  • Chinese people tend to develop a strong relationship before closing a deal, so you have to conduct meetings several times so that your deal gets finalized.
  • Meetings in Chinese culture can be arranged and canceled on short notice and meetings can also be held on weekends.
  • You need to be very calm and composed during business negotiations. If you lack patience, then it can result in business deal failure.
  • When people in China enter the conference room for the meeting, they enter in a hierarchical order. It means that the head of the meeting enters the room first.
  • The working hours for business are from 8:00 am to 5:00 pm from Monday to Friday.
  • To show professionalism and to have a good impression on the other party, Chinese people use business cards with one side in English and the other side in Chinese. Chinese characters should be accurate and precise.
  • The business card in Chinese culture is presented with both hands because it is considered to be a precious thing.
  • When you receive a business card then it is recommended to read and praise the content and place it in your valet. You can also place it in front of your table.
  • In the business negotiation, it is required to shake hands firmly, speak loud, and lead the conversation. The chain of command is followed and the junior assistants cannot interrupt during the conversation.
  • When the meeting ends, all of them are required to leave the meeting room hierarchically.
  • Networking in the Chinese world is more important than written documents.
  • As a foreign entrepreneur, you need to visit China frequently to show your presence and to develop a business relationship with Chinese stakeholders.
  • In Chinese culture, politeness and humility are given great importance. They are not straightforward. If they want to say no, they will say like I need to think or I am not sure.
  • Chinese people keep the business negotiations going so you don’t get tired by resuming the business negotiations again.

Some Quick Tips

  • English is a language of global business, but not all the businesses in the world are conducted in English. So you need to know the Chinese language and its different dialects.
  • You should practice speaking slowly.
  • Pronounce the words with clarity.
  • Avoid jokes and slang in business communication.
  • Use proper graphics in the presentation.

Business Meals

  • Doing business in China is all about making relationships so you need to attend business meals.
  • Business meals include lunch or dinner in China, and breakfast is omitted.
  • Dinner time is from 6:00 p.m. to 7:00 p.m. and it lasts for a few hours.
  • You need to sit in a business meal when you are asked by the host.
  • The guest of the honor is seated in the middle of the table and his seat is always reserved. The guest needs to sit to the left of the host.
  • You cannot start eating in business meals before the host because it is considered rude.
  • Chinese cuisine comprises a lot of different delicious dishes like a combination of vegetables, meat, and fish.
  • Normally Rice is served at the end of the meal, but you can also ask for a bowl of rice in-between.
  • Tea is a famous drink in China and alcohol is served complimentary to check the true face of business partners. If you don’t want to drink alcohol, you can replace it with soft drinks.
  • In the Chinese culture, the host rotates the toast after giving a little speech about the acknowledgment of good food and tells about good business relationships. The hosts end their speech by saying ‘ganbai’ that means bottoms up. You also need to make a speech when toast reaches you.
  • It is very common in China to invite your Chinese business partners for lunch or dinner, but do not make lunch or dinner lavish otherwise your Chinese partner will lose face.
  • You can take your Chinese business partners to a good Chinese restaurant or any foreign restaurant if they have a taste for western food.
  • Giving tips in Chinese culture is considered an insult.

Business Communication 

  • Chinese people usually do chit chat before going for serious business talks. They do ask about your views about China and Chinese food. You should take part in their conservation to build a rapport with them.
  • Chinese people will get impressed by you if they know that you are aware of Chinese culture, history, and geography.
  • Some topics are very sensitive for Chinese people like the China-Taiwan dispute and Tibet issue.
  • If you learn some Chinese words then you will be able to impress your Chinese business partners. They will appreciate your linguistic skill, no matter how bad your pronunciation is.

Body Language

  • Your body posture should be attentive and formal and you need to stay calm and composed during meetings.
  • Use your hands appropriately. Biting the nails, putting your hands in a mouth are considered very rude in Chinese business culture.

Wrapping Up 

You can operate and expand your business smoothly without any legal implications if you understand the business culture of China.  In case you need business document translation, Chinese Translation Services has got you covered!

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Antonia October 8, 2020 0 Comments

All You Need to Know about App Localization for Chinese Market

The app localization business is the fastest and most lucrative business in the world, and it is definitely on the to-do list of most businesses for 2020. The reason is simple—it has proven itself to be an effective way to gain more market share and a sure way of achieving sales globally. However, there are certain countries that yield more returns if you localize your app for them. The Chinese market is one of these lucrative markets.

If you succeed in localizing your app for the Chinese market, be assured that you have hit the jackpot!

With a user penetration rate of approximately 23% in 2020, and expected to hit 25.5% by 2024, China can be counted as among the top markets for mobile apps. If numbers are anything to go by, the number of active users on third-party mobile apps touched 472 million in the year 2018, and that figure is expected to soar to 485 million in 2020.

Here’s a brief look at the app market in China.

The Chinese App Market—Android vs iOS

The Chinese market is a hotbed of opportunities, particularly for app developers. This can be ascertained by the fact that the revenue in the Chinese apps industry is projected to reach approximately USD 555 million in 2020, with a growth rate of 7.2%. Not only that, but this growth is also expected to project a market volume of USD 734 million by 2024. 

Granted, the Chinese app market looks attractive enough to attract new entrants, but it is quite different from the Western app market. The Chinese app market is dominated by Android apps, followed by third-party apps and then iOS. Since China has its own search engine and does not rely on Google, this indicates the absence of Google from the app market, and ultimately that of Google Play. If localization into the Chinese app market is your goal, you will have to undergo a strict regulatory cycle of app certification through each of the app stores in the Chinese market. 

The most popular app store in China is Tencent MyApp App store with more than 270 million active users. This is followed by the Oppo app store and Huawei App store with 125 million and 122 million active users, respectively. 

Apple app store has a different game in the Chinese market altogether. While it dominates the western and Asian markets, the iOS app store has only a 14% market share in China. However, the Apple fans in China are generally loyal to the brand, which gives it an appreciable edge in the Chinese market. 

You might want to enter the Chinese market with both Android and iOS app versions of your apps, but that is an expensive undertaking that would incur a load of hassles. Choose wisely over which store you want to go for, as that would shape your app store success in the Chinese market.

As far as the Chinese app market is concerned, it is lucrative for new as well as old players. The question is, are your apps localized for this lucrative Chinese market?

The Rules for App Localization in China

One thing that new entrants in the Chinese app market need to keep in mind is that the Chinese market is different from any market in the world. No matter how popular their app is in the west, it might go unnoticed in China, as local apps dominate the Chinese digital landscape. 

Rule #1: Change the technical details

In order to fit your apps in the local market, there is a need to change the technical details of the apps, along with the linguistic ones. Although you can encode with any of these standards: EUC-CN, ISO-2022-CN-extension, ISO-2022-CN, or GBK, it’s wiser to use Unicode (UTF-8) as it supports all Chinese characters. In addition, it allows for multiple language localization as well. 

It is also important to find a local server to integrate your apps to the Chinese-based cloud system. To ensure your apps run without any disconnections, you need to have access to Chinese servers and for that, a partnership with a local entity is a must.

Rule#2: Translate your App

Translation is one of the most important steps in the process of app localization. This means you will have to spend extra bucks to hire a professional team that can translate your app into the Chinese language. Remember, using automated translation is not an option in China—Chinese people prefer complex expressions and hold different opinions with regards to writing styles. This is why you will need human translation to ensure your message and app resonates with the target market. 

Rule#3: Come up with a new app name

When entering the Chinese market you need to be flexible enough to exercise new ways of doing things. Changing your app name from the English version to Chinese is not only necessary, it might be the best marketing step you take. This is because the English name of your app might have different connotations in Chinese—and not all of these connotations will have a good impact on Chinese consumers.

Make sure to find a local Chinese name for your apps as it will create greater appeal for the Chinese audience. Work with a local marketing company to ensure you pick the right name that stays close to your brand message and also attracts the Chinese customer.

Rule #4: Promote your App the Chinese way

After you have made your app available in the Chinese market, you need to promote it too. Regardless of how good your app is, it won’t stand a chance if you don’t use proper promotion channels—think WeChat and Weibo. If you are thinking of taking Facebook, Twitter, or Google route, think again. These platforms don’t work in China, so you need to take advantage of WeChat’s one billion daily active users to promote your app in the Chinese market. Other than that, human interaction is highly appreciated in China, so go for discounts and special promotions as a way to attract more customers.

Rule #5: Consider all laws and regulations

When it comes to internet rules, China is a strict region. A small mistake can lead to your app getting banned in China. For that, you need to be constantly upgraded to the latest rules and regulations regarding cybersecurity and censorship. The Cyberspace Administration of China had implemented a new set of rules in 2016 for app developers regarding data privacy, censorship, and cybersecurity. This is why you need to work with a local partner who knows all these local laws and regulations.

The Last Word: the Chinese market is waiting

According to future estimates, by 2023, over 900 million Chinese users will have access to the internet from their smartphones. This means you will need to make your app localization move faster if you want to make an impression on the Chinese customer. Take time to plan your app launch in the Chinese market, but be prepared for all possibilities as the Chinese market is not only tougher than the western market but is also a profit-yielding and lucrative one. 

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Antonia September 30, 2020 0 Comments

Tips to Learn Mandarin Chinese Language

Mandarin Chinese is the sixth official language spoken by the UN, United Nations. It has gained great importance in the world of linguists. Mandarin Chinese is the official language of China. It is shaped by the Beijing dialect and the dialects that are spoken in the Northern areas of China. Mandarin Chinese language is taught as Yuwen in Chinese courses. 

China is emerging as the next superpower. If you want to do business with China, you need to mitigate the communication barrier. That can be done by learning the Mandarin Chinese language. Many developing countries have started offering Chinese learning courses to their people so that they can do business with China successfully.

 Why You Need to Learn Mandarin Chinese Language

Learning the new language is a great skill and if you learn more than one language and become bilingual or multilingual then you will be able to stand out in the fierce competition. If you are clear about your objective in learning the Mandarin Chinese language then you will learn the Chinese language quickly without making much effort.

Understanding the Different Tones

Mandarin Chinese is a tonal language and the meaning of the words changes according to the tones. It does not make any difference even if the pronunciation and spellings are the same. It is very important to differentiate between the tones if you want to learn Mandarin Chinese correctly. Let’s have a look at four main tones.

  • The first tone starts with a high pitch and it sounds high and flat with no fluctuation.
  • The second tone rises moderately. Your voice rises from a low to middle pitch.
  • The third tone is a dipping tone, and it fluctuates from the middle to low and then high.
  • The fourth tone is lowering. It starts high and drops sharply to the bottom of the tone. English-speaking people often associate it with an angry command.

Understanding Basic Grammar

Some people have a misconception that grammar does not exist in the Chinese language, but the truth is grammar does exist and the grammar rules in the Chinese language are different from Indo-European and other language systems. Chinese is the analytic language that requires sheer dedication from learners.

  • In Mandarin Chinese, there are no complex rules like gender, plural nouns, agreement, tense, and conjugations. Many words contain single syllables that are then combined to make compound words. It makes sentence composition straightforward.
  • The Mandarin Chinese has its own set of grammar rules and they don’t have an equivalent in English and other Indo-European languages. For instance, the Chinese use grammar features like topic prominence, classifiers, and preferences. These are not used in other languages so it becomes difficult for learners to grasp.
  • Despite all these differences, the Chinese use the same sentence sequence, i.e., subject, verb, and object and it makes the translation process easy.

Learning the Use of Pinyin 

Pinyin is a system that is used for writing Mandarin Chinese. It uses the Roman alphabet. Hanyu Pinyin is the form of Romanization and it is used in textbooks for teaching materials.

  • Pinyin helps people who want to learn Mandarin to focus on their pronunciation. It also helps them to read and write Mandarin without learning complex Chinese characters. As pinyin uses the Roman alphabet so the pronunciation of their letters is not familiar to English speakers so it needs to be studied carefully.
  • It seems difficult to learn Pinyin but once you learn it then it is extremely beneficial for your language learning venture as it helps to recognize the traditional Chinese characters.

Practicing Reading and Writing Chinese Characters

The last step to learn Mandarin Chinese is to learn how to read and write traditional Chinese characters. It takes a lot of time because it requires memorization and continuous practice.

  • As per the BBC, there are around 50,000 Chinese characters in existence but not all of them are used. The person who wants to learn the Chinese language needs to know about 8000 Chinese characters but the acknowledgment of 2000 characters is enough to read a newspaper.
  • For writing the Chinese language, it is necessary to learn 214 radicals that are required for building blocks for every Chinese character. Some of the radicals are used independently while others are used to form complex characters.
  • You can learn the correct formation of characters from Chinese workbooks. They are designed basically for schoolchildren, but it can be useful for those who want to learn Chinese characters.

Wrapping Up

If you learn Mandarin Chinese language, it will further help you in learning other languages like Cantonese, Korean, Japanese, and other forms of literature even though they are different languages. Learning a new language is not easy, and it requires time and effort. Last but not the least, consistency is the key! 

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Antonia September 30, 2020 0 Comments

Why Global Companies Failed in China

Do you have what it takes to become a success in China? If this question were asked from the foreign companies, many would bob their heads in the agreement saying “Yes”. SWOT Analysis says otherwise.

You are a happy businessman when your company gets registered, local partners agree once, and your product is available in the market. Yet, the company fails to create its mark in the market. It’s not because the company was incompetent; failure happens because China is the most unpredictable country. The lack of understanding of the legal and cultural environment says a lot about how those companies failed. Companies willing to learn, talk, and adopt the Chinese way of business practice have made things work in the blink of an eye. 

How did they do it?

It’s not a big secret. If you have heard the saying; “When in Rome do as the Romans do” then you have your question answered. Localization and translation are the most integrated ways to retain a strong foothold in the Chinese market. 

 

The Main Point to Ponder: Can the Failed Companies Get Back in the Game?

Will western companies be doomed forever in China? Of course not, the problems are not insurmountable but it’s best to understand why the companies failed in the first place: 

 

Culture differences are a huge gap 

 

It’s not about how much effort you put to start your business in China. Business practices matter the most.  The common problems with the business practices are 

  • Censorship
  • Control
  • Culture differences 

These are the three significant drawbacks behind the systemic failure of western businesses. Major western brands like Starbucks, KFC, McDonald’s, Audi, and BMW, etc., manage varying levels of success in China. Even when Uber carefully managed their local Chinese subsidiary (partnered with Baidu) but still wound up retreating from the Chinese market. The competitor, Didi Chuxing, had a more massive cash reserve that monopolized the market. 

Likewise, western companies make silly choices that not only affect their sales but also introduce them to the world of localization – the key to survival in China. 

Still, it’s hard for western companies to gain a strong foothold in local search engines, contents, and especially social networks. Cultural differences, including language barriers, are hard to uphold. 

 

Winner takes all

 

The digital world of China is quite different as compared to the western world. Because of the long-term competitiveness of digital firms, it’s hard to overlook the incremental advantages. Usually, in the States, digital agencies aim for inimitable benefits. This strategy works in their favor as it is digital market-friendly. However, in China, they favor the native firms as they have a better understanding of the culture, consumer, and business practices. 

Managing relationships with consumers and local partners is second nature to these local companies. They are more adept at accepting market challenges or rise and fall in the trends of various products and services. Therefore, the Chinese digital world revolves around the theory; “winner takes all” which means one or two players have gained the upper hand in the target market and can snowball the ROI too. 

 

An experimental approach is a long battle 

 

The Chinese market is the most developed. Consumers do not remain on a brand for long; if a better substitute arrives in the market, they will switch towards it. Thus the ever-changing market style has led several brands towards the experimental approach with their products. New ideas can quickly become obsolete if you were slow to implement. Frequent change in business strategies and reimbursement of work is required in the Chinese market. 

Western companies fail to comprehend the idea of how Chinese market trends change at lightning speed.  Innovation is a vital tool that can be accomplished by localizing the products and services and innovating SEO practices as well. Even the strongest foreign companies tend to fail because they are unable to keep up with the technicalities of the Chinese market. 

 

Rackety localized operations

 

The language barrier is constant for foreign companies. To overcome the language bridge, they hire translation services. But what if the translation agency you hired didn’t do the job in the right way?  China is a vast market, tough to conquer especially with a strong retaliation from the local competitors. 

Just because a particular brand is successful in the US or Europe doesn’t guarantee success in the Asian market. When companies jump on the Chinese markets, they do so in a hurry, thinking that brand name is enough. They fail to understand that their brand reputation may exist in the western countries, but the reputation “does not exist” among Chinese consumers. 

Nokia failed to make its mark in China. Even though it was a global leader in mobile phones, it was unable to grasp the concept of software and kept its sole focus on the hardware. The fear resulted in the “stagnant product”. It not only affects the user experience but failed to impress the future internet generation. 

Down Below Are Examples of the Brand That Failed Notoriously in China 

Barbie

one of the epic failures in China. The ironic part is, the doll itself was favored instead of the “brand”. When a six-story shop opened in Shanghai, the planning went array. The shop included a restaurant, hair and nail salon, cocktail bar, and even a spa. Poor planning led to a confused target audience, whether the House of Barbie was meant for kids or adults. No one could say for sure. 

Home Depot

the DIYs are not a hit among Chinese consumers. Whereas American prowess led to social media influencer’s blogging about DIYs, it was a failure. Chinese consumers belong from a middle class; the culture is different from an American household. The company fully stocked its 12 stores with DIY materials which failed to make any sale at all because of the store format, the idea behind people buying a home is an investment not for improvement and strong local competitors. 

Google

A the well-known company got victimized due to politics. With the censorship and poor decisions, and no Gmail, or YouTube, the company didn’t want to keep its servers in China as the legal policies were harsh. Government demands to restrict the data content further made the company edge. Moreover, a breach was traced in 2009 that was said to have stolen corporate secrets. 

Amazon

A pioneer as a failure in China. They tried to make things work for 15 years but were unable to exploit the Chinese labor force to produce the much-needed results in China. Competitors used cheaper utilization while they focused on more organized methods of utilizing labor. It was an ultimate doom. 

Bottom Line

To capture a piece of a slice from Chinese markets, it is imperative to understand the local market, language, and most importantly, the culture. Keep your focus on how the trends keep on changing and ways to manage it with local partners. There’s always a second chance. 

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Antonia September 30, 2020 0 Comments

How to Start Your E-Commerce Business in China

China is a lucrative market for foreign investors. The market trends are forecasted and therefore the products’ demands are taken into account accordingly by the local businesses. Foreign competitors looking for the window of opportunity are keen to become a key player in the markets of China.

E-commerce business in China has been flourishing for more than a decade now, this brings in the tough guns for foreign brands. Do you want to know the secret behind the explosive growth of e-commerce business in China? Thanks to its middle-class consumers, and their pockets full of disposable income, local brands have created a risk-free platform for their local audience.

Do you think you have what it takes to enter the e-commerce business in China? If yes, then you will need this guide to establish a strong understanding of the dos and don’ts you need to take care of before starting the e-commerce business.

Tax-free Purchases

Are you looking for a tax-free amount?  If you are dealing with a transaction that costs 5,000 RMB, the new limit will be 26000 RMB (annually). If you purchase the products within this limit, then you are free from any charge on import tariffs.

This stimulates the opportunity to make bulk purchases and only 70% of tax will be collected at the usual rate.

Daigou is Forbidden

Long gone are the days when a seller used to buy a product outside of China at a cheaper rate and brought it back into the Chinese market for the selling purpose. This practice is known as Daigou. Although it was extremely common especially for the Chinese way of luxurious spending, once the government put hold on to, it there was no way to break the law. The Chinese government is bent on cracking these lawbreakers down. This created a monopoly in the e-commerce market, so this is good news for the foreign businesses that are looking to compete in China.

You can sell your original products for the price they are worth.

Get Your E-commerce License in China

You need to get your hands on the license at the first chance you can get. It all depends on how fast you get to actively participate and become a legal e-commerce business entity in China.

So if you are sure to advance towards e-commerce in the Chinese market, then you need two things to acquire first;

ICP Beian. It is a standard ICP License for a host website. 

ICP Commercial. The holder of this license will be eligible to accept online payments. Usually, it is meant for online stores selling goods and services. Online marketplaces like Taobao, Alibaba, and others were inclined to get the license for their websites and online shopping carts. Even the Chinese version of Amazon, JD.com, asked their merchants to provide the ICP Commercial license.

Protect the Ip (Intellectual Property)

Brand-stealing is a rear house of terror for e-commerce businesses. It’s easy to copy the products, which is why it’s been a huge problem for the Chinese government. New legal actions had kept this issue in the highlight, which paved a road for success for foreign companies like Lego to experience a new Chinese market.

This also brings forth another perspective: brand consciousness. Chinese consumers do not easily trust a foreign brand, so if a company replicates an existing product, then chances are your brand quality will be compromised.

License Requirements

The Chinese government has taken measures to protect the IP. So the companies that fail to protect their IPs are penalized by the government.

Another crucial step is obtaining an official business license to conduct the e-commerce business. As mentioned above, the license requirement is compulsory which means all foreign companies must obtain it. The only way to acquire a Chinese business license is by “setting up a Wholly Foreign Owned Entity (WFOE)”. It means the company will come under the banner as a Chinese registered company owned by foreign investors.

These days, the most common type of WFOE are;

  • Trading
  • Consulting
  • Manufacturing

Protect the E-commerce Business

The first step is already covered, i.e., protecting the IP. Once a company obtains a Chinese business license, they need to have a registered trademark as well. This extra measure was taken by the government to provide safeguards to the companies with a registered trademark in China.

In case a foreign company fails to register its trademark before its competitors, they have to purchase it at more than par value from the opportunists. Several new entrepreneurs had to face this dilemma, so to avoid this scenario make an advance entry for the trademark.

Don’t Forget Branding

Brand logo, brand name, and the product itself are the key selling points. When you are building your e-commerce business empire, remember that brand loyalty means a lot to the consumer. So when you decide for a name, make sure it is easy to remember, have an appealing logo according to your target market.

But in case if you are just expanding the already established business in China, you can improvise with the original name for the target niche. Localizing the contents of e-commerce business like a brand name or even logo grabs the attention of the public.

Be a Unicorn in the Midst of All the Santa Claus!

Marketing methodologies are somewhat the same for every business, the way those tactics are used, and at what precise time creates a difference in the market for the brand. So in a nutshell, prepare a unique selling proposition for the audience, an idea or product, which differentiates you from the rest of e-commerce businesses in China. Gain clarity by asking the right questions and when required do take help from Chinese localization services too to ensure your brand tastes the success.

 

 

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Antonia September 25, 2020 0 Comments

Primary Challenges of Doing Business in China

Starting your business in China has become very easy as compared to decades ago. China has seen remarkable economic growth since its economic reforms in 1978, three decades ago. It is expected that China will soon become the largest economy in the world. The new reforms made by the Chinese government have open new opportunities in the field of industrial innovation and business growth, but still doing business in China is not a piece of cake.
Let’s have a look at the primary challenges of doing business in China.

Cultural Nuances

China is emerging as a market leader in the global business world. Its people are known for their hard work and habit of self-reliance. China portrays its political, traditional, and business values very uniquely. If you are unable to understand the cultural nuances before starting the business in China then, it will lead to miscommunication and the miscommunication is the biggest challenge that foreign investors and companies face in China. No doubt, the number of Chinese people who understand and speak the English language is increasing, but it is very difficult to find such people that understand the nuances of the culture and language of both native and target language and understand the meaning of business negotiations. Miscommunication may result in breaking your business deal. The solution to this challenge is to hire a professional translation partner that can provide you with impeccable translation services so you understand the Chinese and Western cultural differences well and devise your business strategy accordingly.

Challenges regarding Rules and Regulations

To get legal permission to start a business requires very lengthy administrative procedures. It is a big challenge in China. Lots of businesses need to acquire the standard business license that contains the scope of business and it is issued by municipal administrations of Industry and Commerce and other legal authorities. For instance, if you want to start a health firm in China, you need to obtain a business license from the municipal administrations of Industry and Commerce. Besides, you also have to get a permit from the Food and Drug Administration. Although the Chinese government is making many efforts to make China a user-friendly environment for investors and businessmen, the traditional bureaucracy and red tape are the main problems for the businessman to execute their business plans in China. In addition to this, vivid rules and regulations with no understanding and no transparency create a challenge for foreign investors and businessmen to compete. Many global marketers also face the problem of easy market access because of stringent quality checks on imported goods.

Challenges Regarding Logistics

Although the government has improved the logistics environment in China, still the cost of shipping is expensive. The logistics of China is considered very uneven, and it affects the handling of the product in and product out. During a certain period during the day, the entrance of large trucks is prohibited so product shipments are transferred to small vehicles so that they can reach the consumer markets on time. Logistics hamper the supply chain. Furthermore, warehouses, shipping yards, cargo hubs, and distribution centers are not automated, which creates a problem for the foreign businessman to deliver their products well on time in the mass market. Logistics and supply chain hampers product access to potential customers, and they are the biggest challenge.

Intellectual Property

China is known for providing cheap and counterfeit products across the globe. 80 percent of the cheap and counterfeit products in the world come from China. The foreign investors face a great challenge of enforcing intellectual rights in China because of local judicial protectionism and biases towards foreign investors and businessmen. China has tried very hard to implement laws and regulations regarding IPR, but weak governance has mitigated the IRR system in China.

Sales and Distribution Challenge

Your business can only be successful if you can provide products to customers on time. This can only happen if you know the right distribution channels and how to manage them. There is a fight between western brands and Chinese distributors. Many global brands have been abused by their distributors. Chinese brands have a history of providing fake and copied products, so other western brands are more profitable with better margins. This needs to be discussed with Chinese distributors due to linguistic and cultural barriers. So foreign investors or businessmen should hire a reliable translation partner who can help them understand the laws and regulations regarding distribution and sales. Local partners will help you in this regard. Chinese and global brands are required to develop a strong relationship with distributors.

Increase Competition in Chinese Market

The market in China is very competitive. The competition is not only among foreign brands but also with national champions who want to compete with global brands. Furthermore, the Chinese government wants to invest in economic activities because of the US-China Trade war. Many global companies come to China and many local companies take advantage of high purchasing power. This makes the competition fiercer and makes it very hard for the foreign businessman to retain its customers.

Wrapping Up

Do you want to start your business in China? To make your business journey easy and successful, you need to know the basic challenges of doing business in China. For that, you need to understand the Chinese culture and language. Worry not, Chinese Translation Services is here for you. We provide you with impeccable Localization Services in fast turnaround time and economical rates. Contact us for more details.

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Antonia September 23, 2020 0 Comments

Top 7 Social Media Channels for Marketing in China

In old times, letters and the cyber net was how people interacted with each other. Public chat rooms filled with advertisement pop-ups and chat messengers like Yahoo and Msn were the best things back in the late ’90s. Now, in 2020, the time has changed, you write an email instead of letters or a quick text on iMessage or WhatsApp, connect with people all over the world in a matter of seconds only!

Social media is a new and effective way to conduct marketing activities.  To survive the competition, every business must indulge in social media platforms.

Did you know: Facebook, YouTube, and Twitter are banned in China?

Social media platform across borders does not resonate the way it does in the home country. China has a progressive market, creative enough to come with new ideas for social networking.

As a brand, if you are looking to become a success, then using the local social media platforms is your best chance to do it.

Guideline for Social Media use in China

There are around 673.5 million social media users in China only. This makes China the world’s largest social media market and every day the number increases. People are more actively keen on sharing product reviews, suggestions, and influencing one another.  Since the translation game has notched up, brands are focusing on Chinese translation services to partner up so that they can enter China’s local and online markets with ease.

The social media landscape in China is unique and constantly evolving.  Here is the list of top 7 social media platforms that are extensively used for marketing in China.

The Super App – WeChat

What started as an instant messaging app in college, it improvised into an ecosystem of making transactions, ordering food, booking movie tickets, promoting ads, and whatnot.  On average, 68 million videos are uploaded every day which means it’s a tough competition with Snapchat and YouTube. It’s not just a Chinese Facebook it is the strongest means of advertising and brand promotion.

Make an official account and publish the content, news, or even information about your product or service. This will lead to more sales. Making an official account on WeChat will lead to an increase in customer user engagement and convert the prospects into buyers.

Advertising on WeChat includes coolest features like:

  • Moment ads are the news feeds but expensive
  • Banner ads target the articles
  • HTML5 campaigns such as games, quizzes and more
  • Location-based marketing enables brands to target nearby customers and so on.

Weibo

With active users around 446 million (and counting) Weibo is the Chinese Twitter (it has character limitations). It’s a microblogging platform established in 2009 and one of the popular sites in China.

After WeChat, it is the second most popular social media platform in China and effective for social media marketing. You can upload videos, images, and gifs, like and share the posts without the need to follow any other account.

According to the business survey, it is most popular in use among young white-collar workers and the urban online population. Users are intrigued by information, sharing, and the opportunity to engage with other users is drastically high.  The reason why Weibo is a successful counterpart for a brand is that;

  • It’s a blogging site and a large source of international content
  • Chinese celebrities, powerhouses, and organizations use their Weibo accounts to interact with their followers
  • You can boost customer engagement with KOL promoting your brand and so on
  • It’s a good tool of communication to interact with customers

Tencent QQ

It’s a popular instant messaging app similar to WeChat and is used for multiple services like games, music, shopping, microblogging, etc.

The white-collar audience uses its desktop version and the reason s that you don’t require a phone number to register! Before launching of WeChat, Tencent was the primary tool of communication where each user is allotted a unique numerical ID for their accounts.

A brand can open a business account known as QZone. You can opt for paid marketing programs, pay the Tencent, and get content and publish it in different categories of QQ. For instance, advertisements can be published on QZone games, pop-up windows, and banners.

Despite its popularity, it’s not the best choice for advertising luxury products.

Tencent Video

Online video marketing is a highly competitive tool to drive sales. In China, Tencent Video is one of three major players for online video marketing; IQiYi and Youku are other competitors.

With an estimated, 500 million mobile active users and 63 million subscribers it has Tencent Video has taken over its competitors.

Its penetration rate skyrocketed to 48%, while Yoku remained low with 30.8%. The striking difference is due to the active users and how much companies are promoting their brands on it.

It focuses to develop original content and support original programs for various brands and other services. It was one of the eight Chinese apps to catch the largest revenue with the App Store and Google Play Store.

Baidu

Besides Facebook, Twitter, and YouTube there is no Google in China. It sounds utterly shocking but it is true. Like every other major creativity, Baidu had replaced Google. It is the largest communication platform in china and the largest search engine company too.

This forum covers all topics you can ever imagine including social media.  Established in 2003, it has now 1 billion registered users. That’s a pretty large number in a short amount of time.  Users can create a forum by entering a query in the search bar. Even if that forum or query didn’t exist before, it sure will now after you hit the “search” icon.

One unique perspective of Baidu is that it an AD-FREE ZONE. This means a brand has to make posting as informative as possible to not get kicked out. To target the audience, social media marketers in China utilize it for an organic sharing experience with online users.

Zhihu

Many businesses target their niche audience by answering the question on a specific platform. Zhihu is the Chinese version of Quora and highly engages the user with compelling information.

Users often include charts, statistics other media tools as part of the answers to make the information highly progressive, to improve the quality of answers, and to resolve the queries. Posts on Quora sometimes are in excessive detail, similar in fashion, Zhihu also allows to post over 5k words!

Answering tips are the most popular means to attract the user by sharing detailed information and how to make better use for the product and service. One of the popular features is that a user can open their Column and contribute essays. Readers can also voluntarily tip the authors and a user can go LIVE to deliver lectures or share constructive information. It’s a competitive forum to create brand awareness.

Douban

It’s a social networking platform with 300 million active users who are al to express their lifestyle and tips. Users often discuss their favorite books, movies, music, and events and the discussion revolves around it.

The landscape format of Douban keeps shifting (upgrading) as the trend changes and quickly adapts the changes. That’s why it quickly became popular among the local audience. Moreover, users can also book tickets for movies, concerts, download e-books, and listen to podcasts through Douban.fm interface.

For advertising, the brand can rely on banner ads. Businesses can create a Brand Station, a separate page where they can post all about their products, brand story, history, logos, and whatnot.

Douban is perfect for the word of mouth marketing and is known to drive effective sales.

Final Thoughts

There are tons of social media forums available all over the world. China is not any competitor in developing local tools for social networking, Russia isn’t far behind either. You can choose the social media platform of your choice and healthily promote the brand. China is a difficult market to win but with the right strategy, it’s an overnight success.

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Antonia August 11, 2020 0 Comments

How WeChat Helps in Business Growth in China

The Chinese market is a hotbed of opportunities for new as well as potential businesses. Every company knows that. But to be able to take full advantage of this Chinese market, a business should possess all the tools to kick-start its business growth such as a feasible marketing plan, sound investment, and the support of a reliable Chinese translation service that can translate all content effectively and professionally.

The importance of communication in setting up a business cannot be denied. The same goes for all business communication that is an extremely important part of setting up a business in China. While the rest of the world uses social sites such as WhatsApp and Gmail to communicate, China has a league of its own with a one-for-all platform called WeChat that is also being used in other countries now, thanks to the many features it offers.

WeChat, owned by Tencent Holdings Limited is one of the largest messaging platforms of the globe. In fact, it is the most dominant social network in China. WeChat is called “one-for-all”, as it consists of all the qualities of Monzo, Instagram, Facebook, WhatsApp, and Uber combined. Since WeChat is used as a messaging app, many people consider it just like any other messaging app but in reality, it consists of features that social media apps offer, such as sharing videos, photos, shopping, payments, competing, and playing games online. Since its release date in 2011, WeChat has made a niche for itself in the Chinese market, which is why all sellers, from renowned brands to small businesses have accounts on WeChat.

Examples of companies that have used this app to make a name for themselves in the Chinese market are Pacific Coffee, Watsons, Xiaomi, Starbucks, and McDonald’s. Additionally, newspapers, government organizations, and pharmaceutical companies use WeChat to receive and make payments online, while the common man is using it to pay his utility bills.

WeChat may be only a messaging app for some but it offers a host of other benefits that other applications don’t. Here are some reasons how WeChat helps businesses to establish themselves in the Chinese market:

WeChat and its Users

At present, WeChat is mostly in use by youngsters residing in urban areas. This is because most of them find it easy to make purchases via mobile phones in China. As internet usage is increasing day by day, the Chinese youth and the millennials’ inclination towards its usage is also increasing. More than 1 billion people operate Wechat on a monthly basis which is perfect if one wants to target and make his place in the Chinese market. In other words, WeChat is just the key that one needs to attract consumers to purchase products both within and outside China.

WeChat’s Service Features

WeChat helps its users reach their target customers as no other platform can. This is because it offers multiple touchpoints for its customers to follow. The first step in setting up a business in the Chinese region is to successfully deliver the desired content to the people and WeChat is the app that makes the communication an easy one. It offers two kinds of accounts to its users—Service and Subscription. Subscription deals with notifications and regular contents which appear before users in sub-section. The Service option, on the other hand, is advanced as it provides a function that can deliver the content of the user to his subscribers. Chinese love to share posts amongst themselves—no wonder WeChat has become so popular in such a short time.

Direct Communication and Feedback in Real-time

One of the top qualities of WeChat that differentiates it from other apps is the advanced communication tools that it offers to users and consumers. As this communication builds up rapport and trust between the parties, consumers in China develop a sense of satisfaction about the purchased product which is why they prefer WeChat over other applications. Furthermore, companies also capture data and comments of people regarding their products which are uploaded on WeChat to note the honest reactions of customers regarding their products.

WeChat and the E-commerce Sector

The role of WeChat in the E-commerce sector cannot be downplayed, thanks largely to the many features that it offers. WeChat provides a digital “micro store” function that is specifically designed for the E-commerce industry so that operators may browse brands within the application. It has further revolutionized the online shopping experience by offering “click-to-pay” that makes it easy for customers to buy products by just clicking. All a consumer needs to do is to make an account on WeChat and he will open up a world of new products and offers as pop-ups automatically signal the availability of brands and products. Additionally, the use of QR codes helps companies in inspecting who visited their sites and made purchases.

WeChat’s Global Market

If you own an international business outside China and want to step inside this market to gain a strong business foothold, chances are you will be needing the support of a reliable translation service along with knowledge about this amazing app called WeChat. What’s interesting to note, however, is the global acclaim that WeChat has garnered over the years. There are currently more than 100 million WeChat active users outside China—of course, brands are seeking ways to make more WeChat users come under their folds to expand their market. Also, WeChat currently supports more than 20 kinds of international languages and the number is expected to ascend this year.

Perhaps the popularity of WeChat can be gauged by the fact that it is used more than WhatsApp, Viber, and Line. Even in China, it offers a host of opportunities for international businesses as China’s approximate 400 million people use the WeChat application. Another function that makes WeChat a worthy choice is that it can recover contacts and data instantly if a user’s mobile or device is lost or stolen. This means there’s no need to find the lost Sim card in case of mobile theft or wait for days to recover the lost data—all you need to do is to re-sign in to your WeChat account and recover the lost data and contacts in no time.

WeChat in Business and Marketing

WeChat also plays an important part in business and marketing. It is specially tailored to reach a large group of people at the same time. This app has increased the online shopping business by making communication easy between the buyers and sellers. Furthermore, it offers a platform for businesses to directly interact with consumers—something that is not easy these days. WeChat is also much safer than Weibo and Twitter as its forwarding feature can only be used for those which are in user’s groups.

Although many of the users are of the view that it is difficult to get access to WeChat groups, they also recognize that it is worth the effort as it opens the doors for direct interaction with the customer. Even in western markets, Chinese consumers prefer to use Chinese WeChat as it is the forerunner of all social and business interactions through the application.

WeChat as Sales Platform

As China is the pioneer of the WeChat application, it is currently putting all its efforts into making and receiving payments in China. This app has successfully reached B2C payments in areas of taxi fares, plane tickets, and film tickets. Consumers can also make payments directly even standing inside shopping platforms or by scanning the QR codes. A pin number of the bank account of the user is required by the WeChat app and payment is made in an instant. It is a very smart and exciting move to use WeChat for doing business in China, as it can be clearly be seen that this app has a bright future and huge capability in the business world.

China itself offers a lucrative market to its users as it is a leader in mobile shopping. According to iResearch data, China’s gross merchandise volume (GMV) of mobile shopping was estimated to be 929.71 billion RMB in 2014, which has ascended by a huge 239.3% from last year. Also, as the world’s largest digital market belongs to China, there is no wonder that it offers a huge opportunity for brands to market and sell products through this application.

The Last Word

If we talk about mobile commerce organizations in China, the first name that comes to mind is Tencent’s WeChat app which has changed the lives of Chinese consumers in a very short time. WeChat impressed its users by presenting the concept of making digital purchases and payments online.

According to research, over 25% of WeChat users visit their app accounts more than 30 times a day. This means that the users of this app are active and available to interact. Furthermore, the number of  WeChat users are increasing as there is an average estimate of 468 billion new users of this application every month and approximately USD 15.3 billion has been spent by WeChat users last year—no wonder that new businesses in China are catching up on the opportunity to make a name for themselves through WeChat, along with hiring a professional agency for Chinese translation services, of course.

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Antonia August 4, 2020 0 Comments

Fastest Growing Industries in China Due To COVID -19

China is the forerunner of technological and business changes in the world, leading in both areas and many others. While this superpower has garnered massive revenues owing to its advancements, some mishaps have taken the country some notches back. COVID-19, also known as coronavirus struck in late 2019, disrupting the normal way of life in China, claiming thousands of lives worldwide and disturbing everything from business to financial markets. As the virus struck, Chinese companies tried to save their businesses and economies by providing its people with items at their doorsteps with the help of online selling. Other businesses joined the bandwagon of selling face masks, hand sanitizers, and temperature check devices. Whether it was the garment manufacturers, banks, or companies providing translation services, all suffered a blow when employees were sent home or made to work from home. Some industries in China, however, benefitted from the pandemic. Let’s take a look at these industries:

E-commerce and Online Shopping:

Keeping in mind the security concerns and the lockdown situation in China, people started shopping online which proves to be a huge jump for the E-commerce industry. The revenue generated from this online shopping reaches such heights that from 2019 to 2020, online shopping increased by 22% and it is predicted to grow by 20.1% this year too. COVID-19 also boosted the usage of online mobile facilities: ordering stuff from homes and receiving them at their doorsteps. Taking advantage of this, companies in China leveraged the power of social media to offer group buying deals to Chinese in an attempt to make more sales and profits. This trend is likely to continue until the lockdown situation eases in China.

E-learning and Online Education:

Perhaps the industry that was most affected by COVID-19 is the E-learning and online education industry. China closed schools and institutions to reduce the spreading of virus and to protect the students, staff, and teachers from becoming the victim of the corona. As a result, a shift from textbooks to online devices such as laptops, mobiles, and tabs was seen, which boosted the gadgets industry at large. It is also important to mention here that investments of 18.66 billion dollars were made in the year 2019 on the online education sector in China and it is predicted that in 2020 this number will ascend with skyrocket speed. In the Chinese city of Wuhan, almost 7, 30,000 or 81% of students are being educated in their homes through online education programs. Since students prefer this mode of education, it is estimated that E-learning and online education will bring a profit of USD 200 billion to China by 2024.

Lifestyle, Health, and Fitness

As a means to restrict the spread of the virus, the rules of social distancing was implemented throughout the world. Social distancing involved isolation in which people avoid gatherings by staying homes and this has led them to pursue fitness and health regimes in order to stay busy. As a result, a huge number of citizens ordered workout equipment and appliances to their houses. Since everyone knows that staying healthy and fit can be beneficial in the times of the virus, there is an even greater emphasis on it. China also provides mobile fitness apps, encouraging yoga, and promoting morning exercise classes by live television shows which have become a trend. According to JD.com during the lockdown in China, the sales of yoga mats and dumbbells jumped by 150% and 60%, respectively. In fact, 513% live fitness classes were searched online in January 2020 and this trend is likely to continue in the future as well.

The Games Industry

The global games industry has also been affected by the virus—but in a good way. As people observed social distancing and were isolated in their homes, a humungous usage of online gaming on smartphones, laptops, and iPads was seen. According to statistics given by Niko partners, China is the world’s largest game player market with over 720 million game players playing on digital devices. The use of games in the pandemic increased to such an extent that it is predicted that about USD 36 million revenue will be collected by this gaming industry in 2020. In terms of video consumption, a 40% increase was recorded in China, and entertainment portals such as Netflix and iQiyi secured revenues of USD 187.6 million in March alone, while the game industry giant Sony made an investment of USD 400 million on online video streaming in China.

Internet Services

COVID-19 brought a host of problems with it—the biggest of which was the lockdown. This lockdown left the masses isolated at homes, leading to boredom. Ultimately, the only thing they could turn to was the internet. Although people were sent home to stay safe, they were encouraged to work remotely. This is the reason educational institutes, companies, and factories shifted their work online in order to facilitate their employees who were working from home. This gave impetus to internet services and a rapid increase in the usage of internet services was noticed. While the estimated usage of the internet in China from 2019 to 2020 is already reaching 30.7%, the expected growth rate by the end of this year is projected at 35.2% or USD 712.5 billion. Moreover, it is further predicted that revenue from an online business in China will reach USD 1.96 trillion by the end of 2020.

Optical Fiber and Cable Industries

During the pandemic, the telecommunication and information technology market also witnessed a boost. As everything shifted online and work began to be done from home, this industry escalated in demand. Moreover, the people who never used the internet before also turned towards it in a bid to stay updated in the time of crisis. This is why it is predicted that revenues from the optical fiber and cable industries will increase by a huge 14.3% which is USD 60.9 billion.

The “Social Media” Industry

The biggest change that was witnessed at the time of COVID-19 was the increase in the use of social media in the wake of the lockdown. As all the work is being done remotely, retailers are using the power of social media to advertise their products. Online platforms such as Alibaba’s DingTalk, WeChat, Byte, and Lark are at the top position in China. People started selling and purchasing online which further boosted the E-commerce sector of the country. While WeChat was being used by businesses such as manufacturing, retail, agencies delivering Chinese translation, and others, they also began to be used by the general public. The Tencent app downloads rose from 250,000 to 5 million, whereas WeChat and DingTalk’s app downloads escalated by 572% and 1446%, respectively. This just goes on to show how much these apps were being used by the people who wanted to stay in touch with their families and friends while staying indoors.

Medical Equipment and Supplies

The medical and pharmaceutical industry is at the frontlines when it comes to the COVID-19 pandemic. As the number and influx of patients kept on growing, the demand for medical supplies, equipment, and especially ventilators went up and this became a golden opportunity for their manufacturers. The Chinese medical companies are also investing a large amount of money for the vaccination of coronavirus which resulted in a huge purchase of related equipment and supplies. Furthermore, social media usage also increased owing to doctors and nurses communicating with each other.

Solar Power Generation

As power shortages began to occur in China due to high electricity demand, people were forced to turn to solar power. This led to an increase in demand for solar panels and this industry is anticipated to grow by 32.2% which is approximately USD 7.9 billion.

House-cleaning and Home Care Services

There is an in-home care and household industry in China which provides facilities and take care of the elders and newborn babies. Owing to pandemic more people remained at home, more house-cleaning services were demanded and more business boosted up. The revenue from the home-care industry increased from 14.2% to 15.3%. Furthermore, it is anticipated that USD 100.6 billion revenue from house-cleaning and babysitting services will be generated in 2020.

The Last Word

COVID-19 has been the highlight of this year 2020. While it has disrupted life and affected the usual activities in China, some industries saw the light of the day in the wake of the pandemic. As businesses prepared to veer themselves away from the losses owing to the lockdowns and curfews, some industries took advantage of the lockdown situation to stabilize themselves and make profits while being socially responsible. Nevertheless, the virus has and continues to disrupt the normal working of businesses not only in China but also globally and it will be a couple of years till these businesses return to their normal working cycles after the pandemic is over. For now, they just have to cope up in this situation and make the most out of the lockdown and shutdowns.

Want to know how our agency is delivering expert services in this pandemic? Register now and avail our professional Chinese translation services today.

 

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Antonia July 28, 2020 0 Comments