Why the Travel and Tourism Industry Needs Translation

In this fast-paced life, taking leisure time to relax is very important. To get some relief from the daily hectic routine, people plan for a holiday. For planning the holiday they look for a local travel agency and for the more thrilling and adventurous travelling experience they look for travel options on the internet and count on word of mouth recommendations.

With the involvement of technology, anyone can connect to the world, no matter wherever he is. They can check renowned tourism locations and book flights and hotels/hostels online. Moreover, they can also check reviews of people regarding the best dining experience. Knowing that most people prefer searching for travel services online, it is evident that multilingual travel sites have more chances of earning business. 

Why Tourism material needs to be translated

Through the internet,  you can access travel websites at a convenient time. According to the Common Sense Advisory, 2430 web consumers are surveyed in eight countries to know how language affects their buying habits. The results are

  • 72.1% of consumers like to spend time on the website which is in their native language.
  • 72.4% of consumers are persuaded to buy a product and services which are translated in their native language.
  • 56.2% of consumers are of the view that information in their native language is more important than price.

These numbers show that for purchasing anything people go for the website which is in their native language.  When we talk about mobile apps, a study by the impact of App Translations from Distomo revealed that localizing iPhone application text has increased the number of downloads that is 128% per country and 26% increase in company revenue for each country. These statistics show that tourism websites and apps need to be translated to cater to the high demand of the tourism industry.

 Professional Translation for Tourism

The main reason for professional translation for travel business is its influence on SEO. If translators translate your content with specific tourism terminologies then the web surfers will find you in most visited search engines like Google. You just need to make your website more attractive so the visitors are forced to browse. In short, SEO translation will assist your travel business to penetrate a foreign market. It is evident that using professional translation in the tourism industry is very useful and a continuous need. Many multinational companies incline to use automated translation to cater to this continuous need and depend less on human translators. For fast and effective outcomes, you can take professional travel translation services. The professional translation services will assist companies to attract the client and have a clear picture of the experience which they expect. When you hire them to do your translations, these translators will carry out manual translations of your original content. With this, there are fewer chances for information gaps, and the travelers would trust you more. There are many professional translation service providers online and you need to be very careful in hiring the translation company. The other thing with professional translators is that they assist you in selling your business through different translation styles. They apprehend your business objectives. Now the question arises, how useful automated translation is, and whether it is more competent than human translators?

Translation Errors in the travel and tourism industry

Machine translation is not 100% reliable. Human translation, on the other hand, is quite reliable and offers improved impact. There are some reasons which prove that human translation is better than machine translation. The translation provided by human translators is better and more effective because of their attention to detail, knowledge about specific language and integration of cultural nuances of each country. Moreover, their ability to work collectively in a team with other translators saves a lot of time and money. Simply put, it is indeed a safer decision for travel businesses to take professional translation services.

For such companies that really aspire to attract and retain more and more tourists, effective translation is very important. In addition to literal transformation, it is essentially important to maintain a persuasive tone of the travel marketing content like guides, catalogues and brochures, and that’s why you need to get your content translated by industry-specific and experienced translators.

Significance of Professional Translation 

Many potential clients want to have information regarding your policies, service methods and all you have to offer before they hire you. The efficient way to portray is by tailoring your advertising and marketing material like brochures, bulletins, and magazines as per the regional preferences of the target market. Efficient online translation services will help you translate these materials into multiple languages and keep your content engaging and informative. It is better if you get your website translated in multiple languages and update them on your website for different clients to select the language of their choice. 

How to Choose Professional Travel Translation Services

Want to hire a professional language service provider? Looking for a reliable company? Don’t know where to take a start? Let us help!

Here are a few tips to help you choose a suitable translation partner.

  1. A tourism industry should hire such a translation company that is skillful in speaking the customer’s native language and is competent in different key languages too as that can help global expansion. A good translation company helps to stand out in a competitive market and ensure providing state of the art multilingual translation.
  2. The travel translation company should be able to provide reliable consistent and swift translation each time. The company you choose should have proper project management teams so that you can get a seamless translation. 
  3. Look for a service provider that offers no-obligation quote so that you can have a fair estimation of translation charges for your project.
  4. Turnaround time is another worth considering factor. Maks sure you choose a service provider that has the capability to work swiftly and deliver flawlessly translated content in time. 
  5. A travel business should ensure that the translation company which they decided to hire can provide an impeccable translation of an array of marketing and promotional material.

Wrapping Up

The rapid growth of the travel and tourism industry highlights the significance of travel translation services. For becoming a globally known name and grabbing share from multiple international markets, it is essential to make your official website multi-lingual. Translate your website and other marketing content and start your journey to enjoy global fame.

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Antonia February 18, 2020 0 Comments

5 Rising Digital Trends in China

As technology and digital revolutions take over the world, commercial superpowers such as China are undergoing a huge paradigm shift. Although the digital economy in China has seen many challenges and hurdles in the past—trade wars, recessive global economy, online frauds, and economic slowdown, the Chinese digital landscape has survived and prospered through it all, showing a rising trajectory.

In fact, the number of Chinese internet users grew to 854 million in the first half of 2019 with a penetration rate of approximately 61%. This rate is likely to rise in the future—thanks to a prospering e-commerce market, video content popularity and increasing internet usage.

To stay on top of the digital race in China, a company needs to have a thorough knowledge of the digital market as well as the support of a reliable Chinese translation services. Here are a few rising trends likely to affect the digital landscape of China.

1. Social Media will Likely Dominate the Digital Landscape

This is an age of social media and a growing dominance of social media applications has been making its presence felt globally. As China embraces 5G internet technology, social media platforms such as WeChat are using this opportunity to spread its wings. The platform offers multiple functionalities such as e-commerce, chats and online shopping stores. According to estimates, the products sold through social commerce channel WeChat accounted for approximately 1 trillion Yuan in 2019, followed by a newcomer in the industry, Pinduoduo, which transacted approximately US$100 billion.

The opportunity that this social commerce presents for marketers worldwide is to take advantage of the internet penetration in China and rise of social media platforms as a means to advertise their brands. As WeChat is already the dominant platform, companies can use two other players which are relatively new in the market—Xiahongshu and Douyin. Xiahongshu, commonly known as Red is a lifestyle sharing platform and a combination of Pinterest and Instagram, used largely as a product search engine.

It boasts of a huge community of 3 million bloggers which companies can take advantage of by integrating with hotels and recreational spots to develop opportunities and generate awareness. Douyin, on the other hand, known as TikTok, is the fastest growing mobile app in China with 200 million daily active users. Marketers can use these platforms to drive brand awareness by collaborating with social influencers and by translating their content in multiple languages by using the services of a professional Chinese translation services.

2. KOLs will be the New Face of Marketing

As the new age of social media reigns the Chinese digital landscape, the importance of KOLs or Key Opinion Leaders cannot be overlooked. In the rest of the world, these social media influencers are limited to creating brand awareness, but in China, these influencers are used to drive brand value through their whole purchasing funnel.

Most luxury brands in China use younger KOLs to market their brands to Chinese consumers, as these consumers are more likely to relate with the former. Additionally, the KOLs market these brands to their followers (which amount to millions), driving product awareness, sales and purchase decisions. They also help with product launches and event promotions, with many of them represented as brand ambassadors. For instance, in 2019, Neutrogena took advantage of Chinese New Year to launch a range of beauty products. Within a span of only 4 hours, 20,000 items were sold through the social media channels, thanks to the endorsements by KOLs.

The power of these KOLs is expected to rise in the coming future, as the social media usage gains momentum and internet penetration increases in China. As more consumers switch to online purchase, these KOLs can be employed further to increase brand awareness and drive their purchase decisions.

However, when using KOLs to market their products, companies need to be careful—product failures and bad word-of-mouth can not only result in low sales for the company, but would also affect the reputation of KOLs associated with the brand. Nevertheless, KOL marketing is the latest face of marketing in China, and brands can use this opportunity to make their products and services known and appreciated.

3. Short-Video Content and Live-Stream Commerce will Increase in Popularity

While video content has always been an all-time favorite of the Chinese people, it gained significant momentum after 2018, when it became evident that the users preferred short video content over every other video content.

Perhaps the biggest proof of the popularity of these short video content can be gauged from the immense fame that Duoyin (TikTok) has gained. The platform boasts of a gigantic user base of over 500 million users, with an average user spending almost 50 minutes on it daily. Short-video content is more accepted and acknowledged in China due to a number of reasons—fragmented lifestyles of consumers, content richness in short time, and a wide variety of genres to choose from.

Live-stream content is also the preferred mode of reaching the audience in the future. Duoyin already uses live-streaming features, while Xiahongshu is seeking to start its live-stream commerce in 2020. Moreover, brands have also been using WeChat Mini programs for live-stream shopping.

So what exactly does this popularity of short video and live-streaming content mean for brands? The brands using these features need to design these content with the audience preferences in mind—they have to squeeze meaningful content in a bite-sized video.

This means that the content needs to be attractive enough to hold the viewers’ attention, while delivering the brand message clearly and as concisely as possible in a short time. Keeping all this in perspective will not only boost brand image for a company, it will also be a highly lucrative opportunity for them to spread awareness about their products on the go.

4. Adoption of Digital Platforms by Aging Population will Multiply

China, the commercial superpower is also home to one of the largest population in the world. According to demographical statistics, China’s elderly population is likely to exceed 255 million by the end of 2020 and efforts are already in place to bring this elderly population into the digital media folds. In 2018, Alibaba’s Taobao launched a new channel on its platform targeting the senior population of China, with easy-to-use features. In addition to giving them the option to make payments with the platform, it also allowed senior population to link their accounts with those of their children and chat in groups.

The amount of elderly users who are using digital and social platforms has also increased over the past years. Where a few decades back, this internet technology was not even thought of, the present times have shifted the perspective of the elderly to such an extent that they are willing to view and share content online, thanks to the introduction of mobile payments and spread of video content. WeChat, the biggest social platform in China reported an increase of these elderly users from around 8 million to over 50 million in 2017 alone.

Brands are using the power of internet to market their products to these elderly population. Many of them place advertisements on social media apps that are most used by the elderly people. This has now become so popular that marketers have started using the term “silver economy” to market their products and campaigns to the elderly population. Tapping into this Chinese “silver economy” is sure to benefit the brands as these people make up a sizeable part of the huge Chinese population. If you own a company outside China, you need to translate your brand content into Chinese by employing a professional Chinese translation services to be able to target this lucrative segment of the market.

5. Economic Growth in Lower-Tier Cities will Grow Exponentially

With the advent of technology and an ever-shifting digital landscape, China has seen a visible shift in the way its cities has embraced new technology. Due to the massive scale of urbanization and demographical changes, the focus of businesses has shifted from huge metropolises to lower-tier cities.

Although these huge metropolises were the primary areas of growth for China in the past decades, experts are of the opinion that lower-tier cities are more likely to be the drivers of growth in the future. The reason for this is simple—the population of some of these cities has multiplied to such an extent that they are rivalling some of the European countries in population. These lower-tier cities contribute about 59% of China’s total GDP and according to statistics, China’s private consumption is estimated to increase to 9.7 trillion by 2030, with growth mainly coming from these lower-tier cities.

The implications that these lower-tier cities present for marketers is two-fold. Marketers can use e-commerce platforms as a means to market their brands to Chinese consumers in these cities, and social media platforms can further be used to advertise their content. By catching on the opportunity to target these cities, businesses stand a better chance of making profits in the lucrative Chinese market.

The Last Word

China’s digital landscape has seen many ups and downs over the past decades, but some of the trends likely to affect the digital market present marketers and businesses across the world with opportunities. Tapping into the Chinese digital market with the help of a professional Chinese translation services and a thorough research can be an ultimate tool to gain revenue and make a reputable brand image in this huge commercial and technological country.

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Antonia February 11, 2020 0 Comments

Chinese Luxury Market Forecast for 2020

The year 2020 is upon us and has brought with itself a host of opportunities and challenges. Some of the markets and regions are more susceptible to feeling the changes brought by technological and digital revolutions due to the quick rate of adoption and receptive market dynamics. China is among those nations that have seen a huge revolution in the field of technology and digitization and owns a large share in the global market.

Although other segments in China are also embracing the changes the year 2020 is bringing, the luxury market is among the ones that are most likely to take on the challenges the future has to offer.

If you own a luxury brand and want to make a debut in China, you will have to step in after doing your proper research work, and maybe get assistance from a reliable Chinese translation services to help you along.

Here is the luxury market forecast of China for the year 2020:

1. Brands, the Millennials and Culture Sensitivity

The millennial generation is always receptive and more open to changes than other generations, especially in a rapidly-changing market such as China. To say that Chinese consumer has spent well on luxury goods in the past as well would be an understatement. In 2018, Chinese spending represented 33% of the global luxury market compared to only 22% and 18% by American and European consumers, respectively.

This amounts to approximately $115 billion spendingsby Chinese on luxury items and this spending is forecasted to grow to 40% of the world’s spending by 2025. This is why luxury brands in China are more culturally sensitive to changes in the Chinese spending patterns, taking special care to be more relevant when it comes to Chinese consumer’s purchase preferences.

Although the Generation Y in China (born in the 1980s) was the first generation to embrace luxury goods and is the driving force of China’s luxury appetite, the millennial generation (born after 1990s) is the new face of luxury items adoption, as they opinionate that spending on luxury items makes them feel “different”.

This young consumer’s consumption of media and the luxury lifestyle portrayed by this media drives consumption, along with a desire to be seen and “snapped” in the latest luxury wear. Other factors such as social influence and knowledge of brands are also the driving factors that propel this generation to adopt luxury goods, thanks to the advancing social media platforms and creative marketing campaigns practiced by luxury brands.

2. Social Media Engagement and Online Channels

As 2020 brings on a wave of new technology and advancement in digitization, luxury brands across the world are harnessing the power of social media to drive their sales and growth, especially in a lucrative market like China. One of the extremely useful tactics employed by brands is the shift from offline to online retail channels. The E-commerce platforms have reported a significant sales figure in the past and will continue to do so in the future as well.

At the end of 2019, online retail sales increased to $1.5 trillion, representing a quarter of China’s total retail volume. This number is likely to increase with each passing year, owing to the boom in the E-commerce sector and the rise in omnichannel shopping. This type of shopping gives the consumer the choice of both online and offline purchases, enticing them to compare and purchase luxury brands easily than in the past.

The advancement of social media and platforms have opened avenues for companies worldwide to advertise their brands in the Chinese market. Thanks to WeChat, the biggest social media platform in China, the Chinese customer can reap the benefits of multiple functionalities offered by the platform to make purchases. Additionally, social media has allowed the younger generation to compare brands after consultation and recommendations from peers and friends, especially in the case of luxury brands—the awareness about the latest brands in town reaches fast owing to word-of-mouth and digital channels.

3. Rental Fashion, 5G Technology and Digitization

Although young consumers are more careful about their luxury purchases, it was reported in the McKinsey Report on China that many of them are not attached to the brands as compared to Generation Y. This is because these youngsters are willing to compare brands and opt for those luxury items that make them “feel and look good”. This is the reason rental fashion and resale luxury market is likely to grow in the future as well.

One technology that is greatly shaping the Chinese digital landscape is 5G technology. The high internet speed allows for a speedy browsing experience of online stores and luxury items, powered by E-commerce stores and platforms. As the tendency towards online purchases of luxury items grows, so will the need to set up online stores, which is why if an international luxury brand wants to make a mark in the Chinese market, it will have to use the power of 5G services and WeChat platform to drive its sales, along with hiring the services of a professional Chinese translation services to translate its website content in Chinese.

Internet retailing and digitization of brands is the next trend to look out for in 2020, and some of the luxury brands are already riding the waves of technology to market and advertise their luxury brands, powering AI technology to add virtual try-on services in their stores. This artificial intelligence and Internet of Things (IoT) both increase the likelihood of consumers making purchases online. In addition, brands are using B2C channels to establish a comprehensive presence across the Chinese market, such as Alibaba’s Tmall and luxury verticals like Secoo, and London-based Net-A-Porter.

Chinese Luxury Market—A Look Ahead

The Chinese market is a receptive market, and when it comes to comparing it to European and American markets, the opportunities that it presents for the luxury brands are lucrative and welcoming. According to the McKinsey Report, forecasted growth of online luxury sales by three times the current market size is predicted, to account for an eighth of China’s 1.2 trillion RMB luxury market by 2025.

China’s young luxury consumers are more inclined towards aspiration and image attached to luxury brands, which is why brands should adopt an ‘updated’ approach, centered on a cycle of refreshed product launches and innovative media campaigns. The keywords for luxury brands in the future are “newness” and “exclusivity”—propelled and fostered through the launch of limited editions, brand endorsements, and collaborations with social media influencers.

Reaching the young consumers also requires a careful approach towards E-commerce channels and online stores, powered by 5G internet technology and digital promotions. As the future approaches, luxury brands can look forward to capturing the young Chinese consumer’s attention by going digitally-savvy and by seamlessly integrating business units across regions, as well as online.

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Antonia February 11, 2020 0 Comments

5 Effective Tools that Can Boost Your Brand Image in China

What Makes You a Good Marketer?

What Makes You a Great Marketer?

Feel the Difference?

There is a whole generation gap between the two questions. What will make your brand stand out is the trigger to create a strong brand image? Each country has a distinct outreach for market and targeting consumers but what makes you stand out in the market is your practice and self-driven goals that will skyrocket your business to the top.

When you think of approaching a foreign market, be as native as possible. Well, you do not want to feel it like a wild goose chase so to make an approach worth the effort there are certain ways to ensure a safe passage into a market. In China, consumer behavior is far different as compared to the US or UK. People prefer to move towards the local products and services instead of reaching offshores.

Why Become the Flower of Attraction for the Bees?

What is your ultimate score? To be able to reach millions of consumers despite the political and geographical boundaries.

In China, you have to play it smart and something out of the book of general thumb rule. To brand yourself in Chinese market there are few pointers you need to memorize;

  • China is not a single market but an integration hub for the foreign and international markets.
  • Prepare your strategies that will educate Chinese consumers about your product or services
  • Ensure government policies and rules do not conflict with your policies.
  • Conducting a thorough survey is the lead to ensure future sales in the Chinese market.
  • Use Chinese translation services with impeccable quality to promote the brand and the list just goes on.

5 Ways One Solution: Boosting Brand Image in China

A starting point for any brand is to be able to differentiate amid other brands. Because reputation in China means everything, it’s a vital lifeline for all business to survive in the long run.

It will not matter whether you are a famous brand in western countries, if you are unable to appease the Chinese consumer in terms of localizing the product or service, then you are out!

To collect the scattered dignity back, you need to focus on the following techniques to make your way in the Chinese market.

Forget Google, Say Hi To Baidu

Businesses rely on Google as a human relies on oxygen for breathing.

Chinese are pro-creators i.e. they can imitate a product and name it, market it, and make it an overnight success. But it is also not without a proper struggle. Can you think of using another browser server instead of Google?

In China, Baidu is the new Google. Anything you want to search from their perspective is on this platform. Baidu targets the Chinese market and at a strong level at that. As long as you are under the working code of Baidu, use the local versions of the following platforms will help to proceed with the repute;

  • Baike – Chinese Wikipedia
  • Baidu Zhidao and Zhihu – native Quora
  • Tieba – Chinese platform for forums

People follow Baidu blindly, whatever search it offers is wired in consumer’s mind and they do not second guess for other options either. It’s hard to convert from Google, but oh the things you do for business…

Tangible Forums Are Your New Friends

Local forums are one of the most interactively integrated platforms, to learn about the industry and the public. Chinese people are always curious about the products and services and do not shy from providing feedback.

However, if you get a bad review from any single user, you are doomed for good, such as the power a consumer hold over your brand. Instead of targeting a wider audience, it’s advised to focus on a segmented forum at your initial stage. Start slow, but start from a strong base. Once you reach the desired quality of reviews, you can further expand your product or service to another segmented audience.

But remember you aim to elevate brand awareness through these forums. Do not let your business die when it’s only starting to breathe.

Eat and Breathe E-Media

Electronic media plays the role of Superman in this case. From the comic-cons to fashion magazines, people now target e-magazines to learn about the latest updates. These platforms are trustworthy in the eyes of Chinese consumer. Especially, for the technology sector, people do not easily rely on any new player in the series, they trust the old one even if it provides old features.

It’s all about reputation. People are never happy to take risks in foreign brands as long as you can localize your brand in the language your consumer understands you will see hurdles even to target the right e-media.

Most articles, forums, blogs, etc. are readily occupied by the native influencers that are the new style icons for the Chinese consumers.  Approach the apps, localize, translate, and think like a native.

Social Media Is Your International ID

Long gone are the days when Myspace or Orkut were the high media platforms. Even with the ongoing strength of Facebook, internationally, people of china are more reluctant towards using it. Why? They want the comfort of their language and do not want to keep translating everything.

Despite the variety of social media platforms, Chinese, as always, produce a native version for everyday use such as;

WeChat is one of the popular trendings in use these days. It’s a marketing goal to nurture new prospects that will upgrade your advertising and maintain a high profile for the support. Alongside you have Little Red Book and Douyin on your list of items too to engage people on a well-approached platform and help you display products, let users engage with videos and story highlights. Make a name for yourself in these social media slash business profiles.

Celebrity Who? It’s the Season of Kol

We are living in an era of influencers. Influential market, relatively the latest concept, has taken up by the storm and changing the brand endorsement game altogether. When brand ambassador as a predecessor, these days thanks to YouTube channels, there are certain vloggers a little upscale heavily influencing their followers. Followers are subject to their influencers the way they talk, eat, what they wear etc. these Key Opinion Leaders act as a new hope for the brands.

These KOL are the trendsetters and also consumers like the respective niche. With million followers they can make or break the trend of a brand.

Approach them in good terms, use their popularity to your advantage but with a mutual benefit of course.

Final Thoughts

With the latest tools and perfect synchronized collaborations can save the day and make you the apple’s eye of the Chinese consumers. Take keen steps and earn what you rightfully deserve.

 

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Antonia February 7, 2020 0 Comments

How Was 2019 for E-commerce Sector in China?

With the advancement in technology and digitization influencing the business sector globally in 2019, some of the countries emerged as leaders in the digital industry. It comes as no surprise that China was among the top countries to witness a huge rise in online retail advancement. China’s rise as the global leader in E-commerce market has been nothing short of phenomenal as it experience some of the major shifts in its working and the way it captured the online customer attention.

Here are some of the E-commerce trends that affected the E-commerce sector in 2019. Although other trends also dominated the retail landscape, these few trends topped the list of E-commerce trends that changed the way the Chinese customer shopped in 2019.

Mobile E-commerce was on the rise

Over the years, China’s rise as the global leader in E-commerce has opened up many opportunities for retail businesses throughout the world. By the end of 2019, online retail sales increased to $1.5 trillion, which represented a quarter of China’s total retail sales volume. Consumers who purchased through online stores via their mobile phones accounted for 42% of total consumers and their number is continuing to escalate with each passing year.

Perhaps the credit of rising mobile E-commerce market can be attributed to WeChat, the most popular social network in China, with more than 800 million monthly active users. WeChat offered various functionalities which made it the top driver of E-commerce success in China, such as office plans, mini-programs, HTML5 pages and WeChat shops. Hence WeChat is, and would remain, a good place to start if brands want to establish a point of contact with the Chinese customer. And a professional language translation service can do wonders for you if taking advantage of mobile E-commerce is your goal.

Influence of Social Media Increased

With the rise in globalization, most of the companies realized the importance of social media to interact with the customers. While businesses know that social media is not just a means of establishing communication with the customer, they are also aware that it is the ultimate advertising and marketing tool by which brands can get their message out in order to secure more sales and revenue. In China, the influence of social media rose so high in 2019 that 79% of Chinese customers had positive interactions with brands on social media that led them to endorse these brands more. As a result, about 71% of customers engaged in spending more as compared to 44% of global customers. This is the reason China can be considered as the lucrative market for growth, especially if a company uses the power of social media to propel its brand message and increase growth.

Omnichannel Shopping and Marketing Multiplied

Granted, online retail channels are the new means by which consumers engage in purchase owing to the convenience offered, but some of the most fundamental needs of consumers can only be fulfilled by visiting a store—such as trying and testing a product, watching product demonstrations and accessing products in the store. Omnichannel shopping is the combination of both online and physical shopping, whereby consumers either search for products online but purchase by going to physical stores, or go to a physical store and then purchase the product online. While the consumers in China engaged in this type of shopping experience, the market for omnichannel shopping is still new, as demand is there but supply is low. This is the reason global brands need to take advantage of the omnichannel shopping as well as hiring a professional language translation service to make a name for themselves in the highly lucrative Chinese market by offering personalized in-store shopping experience and online sales discounts.

Sales Events and Discounts Dominated the Retail Landscape

That’s right. Sales and discounts may be a thing of the past but with the shift in technology and the E-commerce landscape, this sales and discount offering changed the way Chinese customer shopped in 2019. According to a consumer survey in China, the consumers who shopped at physical stores as well as online preferred sales discounts and offerings. In fact, these consumers were more in favor of “Everyday low prices” for higher-frequency items such as groceries. Brands in China need to practice sales events more as these are highly popular among the population. A survey by Alibaba Group, the largest retail brand in China, revealed that the total GMV (Gross Merchandise Volume) generated on Double 11 (a global shopping event in China) amounted to 7 times more than the Black Friday sales in US—that is phenomenal, and shows the power of sales events. Brands, therefore, need to take advantage of the shopping events to offer sales discounts as a means to propel their brands forward.

Brands Harnessed the Power of Entertainment to Drive Sales

The use of entertainment in retail sales is already being practiced by brands worldwide, but consumers in China need entertainment as well when it comes to shopping. Big brands such as Alibaba and JD focused on securing their sales by offering interesting entertainment options such as virtual reality experiences, live streaming videos and online games. In 2019, Macy’s created a virtual reality shopping experience that allowed the Chinese consumer to browse and take a stroll through New York’s flagship store and also purchase products through E-commerce channels. This is a classic example of how brands leveraged the power of technological shifts in E-commerce to offer entertainment opportunities to its customers—which is what all brands should be doing in China.

The Last Word

China is a highly lucrative market and one of the most popular ones when it comes to making a choice for global expansion. With the changes witnessed in E-commerce platforms owing to changes in technology and entertainment, the shifting retail landscape offered a lot for brands back in 2019. To take advantage of the E-commerce shifts, as well as to enter the list of Chinese customer’s shopping carts, it is important to adapt your E-commerce stores accordingly—a task best performed by a reliable and professional Chinese translation service. With a localization partner to help you through, influencing the Chinese customer to buy from your E-commerce store will be an easy task in 2020—for a greater revenue and more sales.

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Antonia January 30, 2020 0 Comments

Top 10 Consumer Trends in China in the Upcoming Decade

                                          “Better to say OOP than WHAT IF”

Truer words has never been spoken. What is that oomph factor that a business looks for? How can they become the trend of the century?

According to Geoffrey Moore, “Marketing has long known how to exploit fads and how to develop trends”.

This says a lot about how marketing strategies do have an impact on consumer behavior all over the world. Consumption patterns can be changed and developed, shaping consumer behavior is a real challenge but something that an ambitious business can take into account.

This does remind of what Tyra Banks once said, “Vogue, has the power to make and break-whether its fashion trends, designers, models, and yes, even industry practices

If there is anything that you cannot overlook is the power to make or break the trends. But the question arises, is it the businesses setting the trends these days or is the KOL?

Roleplay of KOL and KOC

KOL, stand for Key Opinion Leader, is known as the filter cutter (influencers) that sets authentic trends for the advertising industry. Currently, advertising is the leading industry for every other domain so consumer trends are highly dependable on it as well. KOL is the real deal-breakers, consumer relies on them to provide the “point of view” and, yes, they are the trendsetters as they target the specific demographics.

For instance, a Chinese influencer promoting a book on their YouTube channel will recommend using Chinese translation services to his/her followers to promote the translation service agency. It’s all about branding via micro-KOLS, reaching the audience with an open window. This practice is based on KOC (Key Opinion Customers).

5 W’s of Global Trends in China

With the influencers rocking the advertising and business world, markets are evolving. One of the most evolved global markets is in China. You can’t just overlook the continuous growth of Chinese market. Who is buying, what they are buying, when they are buying, where they buy and why foremost shapes the consumer trends. Keeping these 5W’s in mind let’s find out the exclusive top consumer trends that will shape the upcoming trend;

1. The Demographics

How can you identify which set of the consumer is the trendsetter? Consumer behavior depends on certain demographic features such as age, gender, marital status, etc. in China the majority of consumers are middle-class income. They shape the buying pattern.

According to stats, 65% of households are represented by the middle class. The economy in China is strongly driven by these demographics. And the settlement of people from rural to urban areas does bring a certain impact on changing the market trend (as it affects the resources).

2. Age Factor

Traditionally old is gold, but old age needs to be taken into account for shaping trends. Medical and healthcare industries are prospering to the fact; the senior citizen is increasing in number. They are less likely to travel, shop and dine or wine.

Will it reshape the buying pattern? For a specific age group, it will. As the main needs derived are basic not for luxury purpose. For instance, an old employer won’t be requiring Chinese translation services for his work, rather he will be thinking of retiring and handing over the task to his protégé. Why? Because work is not his priority anymore.

3. Personalization Is Appreciated

Is the consumer interested in self-care products? Absolutely!

With the accessible technology, the excessive use of mobile apps has driven consumers towards personalization (customizing products and services). Either it’s a beauty product, sports, food or travel, they want every service/product accordingly.

The era of digitalization is empowering the consumer needs at a higher rate. The role-play of KOL is important here as they help brands cater to followers and increase the business trend.

4. Healthier Lifestyle

Fitness regimes, these days are taking the market in an uptake roar. Celebrities, global influencers, business giants, are persuading people to move towards a healthy lifestyle. Taking a balanced once considered to be a luxurious way of life is now considered to be a desirable want.

Because of the increasing trend, brands are opting for maximizing the solutions in the main categories of food, health, fitness, and sports. After all Chinese are quite particular about their lifestyle. Somewhat around 45% of Chinese consumers are already leading a healthy lifestyle.

5. Gender Role Play

Females are notorious for shopping sprees. But in the business world, female consumers have now taken the role-play of KOC (as mentioned earlier) and have a large impact on the upcoming generations. Brands need to target the right person for the target demographic. Lack of awareness is a serious loss.

Female empowerment is on the rise, so brands need to tackle their movement and bring major endorsements. Female standard of living in china is different than other cultures, even 30% of them feel marriage is not necessary to move forward in life, so likewise, business needs to keep an eye on such cultural impacts in terms of gender.

6. Video Consumption

Want a review of a product? Watch a YouTube video.

Want to see humorous reactions on music videos, movies etc.? Watch videos. Such trends have taken an uprising. Thanks to YouTube channels, videos are more diversified and is acting like a magnet for consumers. Recently language trend videos with catchy content present in a funny way are targeting businesses and consumers.

Even translation agencies are catering to branding by sponsoring influencers and creating awareness of the translation services and its advantages.

7. Online to Offline

The online purchasing trend is high in the Chinese market. Consumers are more likely to move away from the in-store experience. The convenience of online availability has evolved the global market in advance. Chinese travelers are using mobile payments, localized payment and customer services (thanks to Chinese translation services) in foreign countries.

Innovating shopping (virtual shopping) is the new trend, where the need to visit the actual store is being diminished due to virtual stores. Certain courier services are earning a great deal and are also increasing the shipments.

8. Relevant Media

The Internet is a wide domain for web surfing. A consumer will not stick only to the website to buy a product, instead he will access every relevant media that is promoting the product. Unanimous platforms are evolving into multiple networks, for instance, social media networks, and key influencers (KOC) help brands optimize their search and consumer demographics.

So brands should keep the perspective in focus when investing in ads and such mobile platforms.

9. Western Culture

It’s been a while now, western culture played a key role in shaping various consumer needs. Similar to the trend now, the culture of China is also influenced by it. These two forces shape and change the consumer’s attitude towards products and lifestyles.

China’s open policy has taken a turn on the policies and technology industry. Due to technological advancements had opened doors to western culture and businesses. Promotions take place encouraging and strengthening the native culture.

10. Live to Stream

One of the fastest emerging trends is live streaming. This marketing trend is rewarding in many ways such as engaging a large number of followers. Even on online bestselling sites, it’s becoming the fastest approach to reach millions of users, for instance, Alibaba’s is showcasing this feature to promote exclusive sales (time-limited offers).

This has a psychological effect on the consumers, contouring the impulsive buying behavior of consumers based on influencers or sites’ goodwill.

Penny for a Thought

With plenty on their plates, businesses keep changing their marketing strategies once consumer buying behavior changes. Trends will fade with time, but they do set fads and temporary fame which attracts millions of consumers.

Agencies working with experts in various industries understand the importance of the upcoming trends and structure their business plans accordingly.

 

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Antonia January 29, 2020 0 Comments

Chinese Translation Services in Manila

Manila, the capital of Philippines, is a highly urbanized city located on an island Luzon. Having a huge population of more than 1.75 million people, this city boasts of a robust and well-developed business and commercial economy. According to demographic statistics, Manila consists of a population that is made up entirely of Filipinos. The largest single foreign community, representing almost one-tenth of the total population is Chinese. This makes Manila the ideal place for Chinese companies to expand and grow their business. Chinesetranslationservices.net ensures these companies can enter the Manila market easily, with professional and expert Chinese translation services unlike any other.

Why Choose Us?

Chinese businesses and companies today are on the constant lookout for a chance to expand outside their current market. This decision, owing to the wave of globalization has propelled these companies to seek opportunities in densely populated metropolitan cities like Manila, which is an ideal market for development and growth. Realizing this, Chinesetranslationservices.net provides professional and expert Chinese translation services to businesses irrespective of the nature of business. Our quick and affordable Chinese translation services, backed by high quality standards and handled by professional Chinese translators ensure your business can claim a favorable spot in Manila, for greater revenues and greater profits.

Chinese Website Translation Services in Manila

While it is true that the internet has opened up infinite possibilities for growth and development, not many companies are able to take advantage of it owing to the limitations their websites face. To ensure your websites are fully adapted for global markets, Chinesetranslationservices.net has a professional and accurate website translation process in place. We understand that it is important to ensure your website contains all the right elements for attracting the global viewers, especially the ones residing in the populous and lucrative market of Manila. In translating your websites in Chinese for the Philippines market, our process contains adaptation of website elements, linguistic change as well as post-translation testing for ensuring high quality.

Chinese Document Translation Services in Manila

The translation of documents is a vital part of the globalization process, especially for companies seeking to expand abroad in other markets. The populous city of Manila, with its Chinese residents, is a highly lucrative market for businesses. Understanding the need of document translation and localization, our highly qualified document translation experts are adept at handling translations in Chinese language, while retaining the original meaning of the texts. From translating documents for the engineering sector, to adapting medical files and research papers, we ensure your documents are fully translated for the Chinese market in Manila, in order to make your transition possible for multiplied revenues and sales.

Chinese Game Localization Services

The games market is one of the biggest and fastest-developing markets of the world, with China as the leader in games market. This is the reason games developers target the Chinese population and market for a chance to build up their customer base. The Chinese population in Manila is also a lucrative market for these games developer, which is why game developers across the world want to reach out to this population. Our fast and accurate game localization service is especially adapted to suit the preferences of the Chinese game players in Manila, with advanced localization tools, testing and quality checks to ensure a smooth and error-free localization of your games.

Chinese Software Localization Services

Like the games and websites audience, the market for software is a rapidly growing and potential market for growth in Manila. The world now relies on software and apps to make their products known across the borders and companies wanting to expand into Manila are no exception. To aid your company in reaching out to the Chinese software users in Manila, our highly advanced, yet affordable software localization process contains a thorough adaptation procedure that localizes all software elements according to the target culture and preferences. Not only that, our post-localization software testing process ensures your software is fully adapted for the Chinese market in order to lend you the global edge you seek.

Industries We Serve

Granted, the process of translation and localization may be a tough and difficult task, but with the right translation partner at your disposal, this process can become easy. At Chinesetranslationservices.net, we understand that not all sectors of industries are easy to expand into, especially the technological and engineering sector, but with the right localization tools, we make that possible in no time. Our comprehensive and professional translation services are no just limited to one industry, but caters to all types of industries, such as engineering, medical, advertising, business, legal, entertainment, technological, and mining. In lending our services for all these industries, we ensure your company does not stay behind in the race for global growth and development.

Our Affordable Pricing Structure

Globalization and global expansion is one of the top aims of many industries these days, and while it is true that they are expanding beyond their native markets, managing costs and finances are one of the major concerns they face when doing so. In this process, a translation company that delivers high-quality translation services and solutions along with affordable rates is hard to find. We, at Chinesetranslationservices.net are aware of these concerns, which is why our professional localization and translation process is very affordable and easy to manage, with prices starting from as low as $0.04, for a hassle-free transition into the global market.

High Quality Translation Process at Your Service

When companies expand beyond their current market and make the decision of hiring the services of translation and localization partners, one thing they often overlook is quality. The quality of translated content needs to be high in order to make the whole process an error-free one. Our professional Chinese translators are aware of the importance of quality in the localization and translation process, which is why our translation process contains multiple points for ensuring quality. Chinesetranslationservices.net is an ISO 9001: 2008 certified company, with high quality standards and measures in place for guaranteeing high quality. In addition, we have a comprehensive quality assessment procedure in place to ensure your content is fully adapted for the target markets without any errors.

Our Expert Team

We, at Chinesetranslationservices.net understand that a company is made up of its teams and employees, especially if that company is responsible for executing the tough task of translation and localization. Our professional and highly expert translation team comprises of a huge number of more than 6000 translation experts who belong to 100 different regions and are experts in their native tongues. These professional translators do not just make it to our company easily, instead they are required to undergo a thorough examination process to ensure they are professional enough to handle all types of content expertly and professionally.

Reach Out to the Chinese Customer in Manila Today

Translation may be a tough task but with Chinesetranslationservices.net as your translation partner, it can be a quiet easy one. Don’t miss the chance to reach out to the Chinese customer in Manila. Choose Chinesetranslationservices.net as your translation partner and step into the global world today.

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Antonia December 19, 2019 0 Comments

Chinese Business Etiquettes: 5 Tips to Do Business in China

In this day and age, the technological revolution and the changing population structure has given rise to globalization efforts from companies. As the trade restrictions between nations relax and the idea of “taking business global” gains momentum, companies are eyeing economically lucrative regions like China to expand business into. Today, China is the country that businesses from across the world have recognized as the one that they absolutely have to figure out how to invest into.

And They Have Plenty of Good Reasons to Do So.

The Chinese economy is the second-largest economy in the world by GDP which is estimated to be 14.25 trillion USD in 2019. Moreover, it is one of the fastest-growing economies, with annual growth rates of approximately 6%. That being said, the Chinese consumer has less debt to pay off and more money to spend—and ideal combination as far as businesses are concerned.

If you are one of the companies recognizing the need for business expansion in this technological and commercial giant, you may be aware of the linguistic and cultural differences you might face. This is why we have drawn up some business etiquettes that you must know when doing business in China.

Tip # 1: Go Well Prepared for Your Meeting

It is common knowledge that the Chinese are often very detail-oriented individuals. They have most probably done their research on your company before the meeting and you should do the same. In doing so, be mindful of the Lunar Calendar that is followed by the Chinese population as some days are considered “prosperous” and “lucky”, as well as the Chinese New Year holidays that has almost a week-long celebration. Being considerate of the dates will help you to arrange a meeting accordingly. The Chinese culture also emphasizes on the importance of color—while the red color is associated with prosperity, white color symbolizes purity, as well as death.

Doing your research before conversing with the Chinese business partners will be a sign that you are well-prepared for the meeting, which is essential for giving a good impression on them. Moreover, in this way you will not face any embarrassment in front of the Chinese businessmen, making it easy for you to communicate your demands.

Tip #2: Anticipate Language Differences

When making a business deal it is always important to anticipate the other party’s interests and preferences beforehand. This is why you have to check whether the Chinese people you are meeting speak English or not. If no, you have to hire the expert services of a reliable Chinese translation service. In doing so, ensure any additional material such as business cards and notes are also translated into the Chinese language. Get these materials translated before the meeting to avoid any embarrassment and misunderstanding. Remember, it is always better to translate your materials in English as the people you are meeting may know how to converse in English but their bosses and higher-rank businessmen who have to finalize the deals might not.

Tip # 3: Adapt Your Sales Pitch the Chinese Way

A sales pitch involves more than just selling a product or service to an audience. A successful salesperson or businessman knows how to adapt a sales pitch for the target audience. He understands that he isn’t merely selling a list of features, but a solution that would solve a customer’s problems. While adapting your sales pitch for the Chinese audience, remember that it is not just about the presentation that you give, it involves adaptation of website, software and advertising content according to Chinese preferences and culture. Adapt your website by optimizing for search engines that are familiar to the Chinese audience such as Baidu. In addition, localize your marketing content by carefully observing the buying and purchasing trends of the Chinese population—in other words, understanding what makes them tick, both on traditional and social media platforms.

Tip # 3: Adapt Your Sales Pitch the Chinese Way

The importance of “not losing face” in Chinese culture is one of the most overlooked ones. Never losing face means to keep your reputation intact when trying to set up a communication with the Chinese people. To save face, avoid sarcasm, self-deprecating attitude, open criticism, negative remarks, and unnecessary comments. Although these things are never appreciated in the West and other countries as well, the Chinese are particularly sensitive about these and therefore, it is more important to save face in front of the Chinese business counterparts when closing a business deal. Stay respectful and mindful of your attitude when dealing with the Chinese, as these things are used to derive an impression about you and ultimately your business proposition. Saying that you “value” the meetings will make them more open and courteous to you, aiding you in communication and collaboration with them.

Tip # 5: Expect Response After the Meeting

As mentioned above, the Chinese value relationships based on courtesy and respect more than other nations. This is why it is important to understand that after the meeting is over, you have to give them space and time to consider the implications of the business deal and proposition. Don’t rush to conclusions, nor force them to close the business deal as Chinese are not in favor of “hurrying” the business deal process. It is not advisable to expect the Chinese to immediately give in to your demands just after one meeting, as that is not going to happen in the majority of the cases. Instead, expect them to consider the terms and conditions of the business deal carefully and wait for them to respond before finalizing the deal.

The Last Word

The Chinese are one of the most cooperative, but careful observers when it comes to making or closing a business deal. The Chinese population, too, has its own preferences that are very different from the rest of the world which is extremely important to tap into. This is because China is the economic giant that could make your business soar to new heights. It is, therefore, vital to keep in mind some etiquettes that would make sure your business deals are closed successfully. In addition, to fully prepare yourself for the Chinese market, you need to hire the services of a professional and reliable Chinese translation service that understands the Chinese cultures, language, and demands as that would be akin to taking the final step into the huge Chinese market. Remember, the Chinese market is one of the most lucrative ones, missing out on capturing the Chinese customer can make you miss out on many growth opportunities for your business.

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Antonia December 19, 2019 0 Comments