Fastest Growing Industries in China Due To COVID -19

China is the forerunner of technological and business changes in the world, leading in both areas and many others. While this superpower has garnered massive revenues owing to its advancements, some mishaps have taken the country some notches back. COVID-19, also known as coronavirus struck in late 2019, disrupting the normal way of life in China, claiming thousands of lives worldwide and disturbing everything from business to financial markets. As the virus struck, Chinese companies tried to save their businesses and economies by providing its people with items at their doorsteps with the help of online selling. Other businesses joined the bandwagon of selling face masks, hand sanitizers, and temperature check devices. Whether it was the garment manufacturers, banks, or companies providing translation services, all suffered a blow when employees were sent home or made to work from home. Some industries in China, however, benefitted from the pandemic. Let’s take a look at these industries:

E-commerce and Online Shopping:

Keeping in mind the security concerns and the lockdown situation in China, people started shopping online which proves to be a huge jump for the E-commerce industry. The revenue generated from this online shopping reaches such heights that from 2019 to 2020, online shopping increased by 22% and it is predicted to grow by 20.1% this year too. COVID-19 also boosted the usage of online mobile facilities: ordering stuff from homes and receiving them at their doorsteps. Taking advantage of this, companies in China leveraged the power of social media to offer group buying deals to Chinese in an attempt to make more sales and profits. This trend is likely to continue until the lockdown situation eases in China.

E-learning and Online Education:

Perhaps the industry that was most affected by COVID-19 is the E-learning and online education industry. China closed schools and institutions to reduce the spreading of virus and to protect the students, staff, and teachers from becoming the victim of the corona. As a result, a shift from textbooks to online devices such as laptops, mobiles, and tabs was seen, which boosted the gadgets industry at large. It is also important to mention here that investments of 18.66 billion dollars were made in the year 2019 on the online education sector in China and it is predicted that in 2020 this number will ascend with skyrocket speed. In the Chinese city of Wuhan, almost 7, 30,000 or 81% of students are being educated in their homes through online education programs. Since students prefer this mode of education, it is estimated that E-learning and online education will bring a profit of USD 200 billion to China by 2024.

Lifestyle, Health, and Fitness

As a means to restrict the spread of the virus, the rules of social distancing was implemented throughout the world. Social distancing involved isolation in which people avoid gatherings by staying homes and this has led them to pursue fitness and health regimes in order to stay busy. As a result, a huge number of citizens ordered workout equipment and appliances to their houses. Since everyone knows that staying healthy and fit can be beneficial in the times of the virus, there is an even greater emphasis on it. China also provides mobile fitness apps, encouraging yoga, and promoting morning exercise classes by live television shows which have become a trend. According to JD.com during the lockdown in China, the sales of yoga mats and dumbbells jumped by 150% and 60%, respectively. In fact, 513% live fitness classes were searched online in January 2020 and this trend is likely to continue in the future as well.

The Games Industry

The global games industry has also been affected by the virus—but in a good way. As people observed social distancing and were isolated in their homes, a humungous usage of online gaming on smartphones, laptops, and iPads was seen. According to statistics given by Niko partners, China is the world’s largest game player market with over 720 million game players playing on digital devices. The use of games in the pandemic increased to such an extent that it is predicted that about USD 36 million revenue will be collected by this gaming industry in 2020. In terms of video consumption, a 40% increase was recorded in China, and entertainment portals such as Netflix and iQiyi secured revenues of USD 187.6 million in March alone, while the game industry giant Sony made an investment of USD 400 million on online video streaming in China.

Internet Services

COVID-19 brought a host of problems with it—the biggest of which was the lockdown. This lockdown left the masses isolated at homes, leading to boredom. Ultimately, the only thing they could turn to was the internet. Although people were sent home to stay safe, they were encouraged to work remotely. This is the reason educational institutes, companies, and factories shifted their work online in order to facilitate their employees who were working from home. This gave impetus to internet services and a rapid increase in the usage of internet services was noticed. While the estimated usage of the internet in China from 2019 to 2020 is already reaching 30.7%, the expected growth rate by the end of this year is projected at 35.2% or USD 712.5 billion. Moreover, it is further predicted that revenue from an online business in China will reach USD 1.96 trillion by the end of 2020.

Optical Fiber and Cable Industries

During the pandemic, the telecommunication and information technology market also witnessed a boost. As everything shifted online and work began to be done from home, this industry escalated in demand. Moreover, the people who never used the internet before also turned towards it in a bid to stay updated in the time of crisis. This is why it is predicted that revenues from the optical fiber and cable industries will increase by a huge 14.3% which is USD 60.9 billion.

The “Social Media” Industry

The biggest change that was witnessed at the time of COVID-19 was the increase in the use of social media in the wake of the lockdown. As all the work is being done remotely, retailers are using the power of social media to advertise their products. Online platforms such as Alibaba’s DingTalk, WeChat, Byte, and Lark are at the top position in China. People started selling and purchasing online which further boosted the E-commerce sector of the country. While WeChat was being used by businesses such as manufacturing, retail, agencies delivering Chinese translation, and others, they also began to be used by the general public. The Tencent app downloads rose from 250,000 to 5 million, whereas WeChat and DingTalk’s app downloads escalated by 572% and 1446%, respectively. This just goes on to show how much these apps were being used by the people who wanted to stay in touch with their families and friends while staying indoors.

Medical Equipment and Supplies

The medical and pharmaceutical industry is at the frontlines when it comes to the COVID-19 pandemic. As the number and influx of patients kept on growing, the demand for medical supplies, equipment, and especially ventilators went up and this became a golden opportunity for their manufacturers. The Chinese medical companies are also investing a large amount of money for the vaccination of coronavirus which resulted in a huge purchase of related equipment and supplies. Furthermore, social media usage also increased owing to doctors and nurses communicating with each other.

Solar Power Generation

As power shortages began to occur in China due to high electricity demand, people were forced to turn to solar power. This led to an increase in demand for solar panels and this industry is anticipated to grow by 32.2% which is approximately USD 7.9 billion.

House-cleaning and Home Care Services

There is an in-home care and household industry in China which provides facilities and take care of the elders and newborn babies. Owing to pandemic more people remained at home, more house-cleaning services were demanded and more business boosted up. The revenue from the home-care industry increased from 14.2% to 15.3%. Furthermore, it is anticipated that USD 100.6 billion revenue from house-cleaning and babysitting services will be generated in 2020.

The Last Word

COVID-19 has been the highlight of this year 2020. While it has disrupted life and affected the usual activities in China, some industries saw the light of the day in the wake of the pandemic. As businesses prepared to veer themselves away from the losses owing to the lockdowns and curfews, some industries took advantage of the lockdown situation to stabilize themselves and make profits while being socially responsible. Nevertheless, the virus has and continues to disrupt the normal working of businesses not only in China but also globally and it will be a couple of years till these businesses return to their normal working cycles after the pandemic is over. For now, they just have to cope up in this situation and make the most out of the lockdown and shutdowns.

Want to know how our agency is delivering expert services in this pandemic? Register now and avail our professional Chinese translation services today.

 

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Antonia July 28, 2020 0 Comments

Unrevealing the Top 5 Secrets to Gain Business Success in China

Do you want to do business in China? Yes!

This sounds like a new American dream for many entrepreneurs looking to invest in markets of China and be among the cool businesses that can pull it off. But did you know that several businesses fail to impress Chinese consumers?

In 2011, China became the second most fast-growing economy of the world, by the end of 2019, it is now The Fastest Growing Economy!

China is the temptation for many global brands; the world has seen Benz, McDonald’s, KFC, and many others trying to persuade the Chinese audience. Some were good at it while some made silly blunders when it came to translating the slogans and taglines. This makes one thing clear; translation is a part of the global marketing strategy to enter the Chinese domain.

According to Shawn Mahoney, managing director of EP China consulting group,

The lack of understanding of the legal and cultural environment has led to most failures. The only difference is between the success and failures are the people, who are willing to talk and learn about how things work on the ground, those are successful”.

China is a Mosaic Market

Doing business in China requires patience, etiquette, and language. Brands are prone to hire Chinese translation services to indicate the regional and local differences and turn them as a part of the homogenized market of China.

China is divided into two major markets; foreign and local. The foreign market retails all the latest products and services from all around the world while the local market has lower quality and technology. The reason for low quality is that Chinese consumers don’t want a perfect product, the products need to be affordable only.

That’s quite different from what a consumer in the west wants. Therefore the vast market’s needs are ever-changing and businesses unable to keep pace with the demands ultimately doom.

 

If you plan to invest in China in an offshore production company or start your business from scratch you need to learn from the best examples so far. Just keep in the mind the cultural and logistical differences that differentiate the Chinese market from the rest of the world’s markets.

Using Digital Marketing

WeChat started as a platform for young foreign professionals called InternsInBeijing. Jeff Frey, a Swiss national and graduate from Tsinghua University was the mastermind behind it.

The reason why this app earned nickels right away is, China lives in the digital world, more than 95% audience is busy in mobile phones and placing orders for the next day. So is developing an app and working on it profitable? It is.

The sheer size of the economy of China can be scary for young entrepreneurs but you have the facility to access the audience and target the segmented market thanks to the digital world. KOLs are the real persona affecting the consumers and influencing them to buy the products. Key Opinion Leaders are not celebrities, in fact, they are the regular people with lots of followers, and usually, they are the bloggers, opinionated for their life theory. For instance, China’s Gen Z; Zhang Dayi and Becky Li are some of the top influencers. The KOLs buy the products, tell their friends and post reviews about them. It’s the latest digital marketing approach and gives direct access to a private audience too.

So if you have Key Opinion Leaders inside your pocket, then consider at least thousands of followers right away!

Adapt the Sales Pitch

Localization is effective for exclusive sales. Not only the content can be localized but also sales team can learn from the local values and pitch the audience the right way too. Understanding the core values of Chinese culture and consumer behavior can be of great help.

For successful sales, you need to provide specific information and keep the core values in mind. Like the use of colors or symbolized features for products and services is an effective tool.

Customers want a product that can solve a problem, their focus is not on the product’s quality. You can plan your sales pitch around this concept. It’s weird for a westerner to understand Chinese values the austerity and savings but this works in the favor of the company. You do not have to spend millions on a product’s quality; rather ensure it just fulfills its purpose.

Chinese are committed to the product not to the brand whereas the western consumer is more committed to the brand and if it fails to impress them, they switch to other available options. So it’s important to customize the sales pitch and to ensure you provide the information correctly. Therefore, you need to pay special attention to the Chinese language and culture.

Flow of Information

China is a country where having local partners is the best thing for a foreign brand. Despite a good translation and localization, you may not be able to reach the target audience as desired.

The reason is simple; you do not have access to the market. The local suppliers or partners are familiar with the market trends and it’s good to have a friendly person at hand to pitch sales. Businesses need to have friendly contact in the local and foreign markets.

Building trust in China is a process, it’s about the potential of the entrepreneur (what he brings to the table) and then a healthy relationship is built with the country. It also depends on the type of industry for instance; tech companies do not need several fancy dinners to come in contact with each other. They can collaborate their work analogy over a teleconference and such.

Tech companies are always in the rush, as competition is quite high in China, they don’t waste time thinking whether they will do partnerships or not. The social connections give them much-needed information so either you do the partnership immediately or you don’t, there’ no in-between.

Build a Strong Local Team

One cannot emphasize enough on how important local teams are. Every business will face ups and downs. If you fail as a brand that means you did something wrong. Localization can help you only so much. If you do not have a local team you won’t be able to reach the target audience perspective. Companies need to prepare for the long term, for this purpose you need to work on building a solid foundation in China.

Chinese translation services are just one side of a team, you need designers, editors, marketers, strategists, and project managers, etc., who have been working in the local market for a long time.

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Antonia July 22, 2020 0 Comments

Best Baidu SEO Practices for Better Ranking in 2020

The advancement of technology and science has put some countries ahead of others over the years. China, with its 1.39 billion population is a hub of technological and commercial advancement. While the rest of the world relies on an IT system governed by English, China is in a league of its own. No wonder companies from across the globe seek expert Chinese translation services in order to make their content available in the highly lucrative Chinese market.

Internet users across the world use Google as their search engine, but Chinese use Baidu, powered by Baidu Inc., one of the largest AI and internet companies in the world.

Baidu is different from the Google search engine as it indexes content in Chinese and prefers sites using HTTPS. Unlike Google, which has its own system of ranking pages on its search engine and displays partial results worldwide, Baidu ranks its Chinese sites first. Ranking well on Google or Bing does not guarantee your site will also rank high on Baidu. This is because Google is focused on the worldwide market, whereas Baidu has a one-country focus on China only—with a search engine market share of over 70% in China, while Google has only 1.84% of share in that country.
Despite the differences in the language and search engine market, Google and Baidu work on the same principle of search engine optimization. Baidu provides its users with some additional features such as online Wikipedia, Maps, PPC ads, etc.

Moreover, users can enhance their online presence by making a Baidu Baike page of their enterprise. Baidu Baike is the online encyclopedia version of Baidu, just like Wikipedia, and is helpful in publishing fresh content that may result in building higher ranking.

There are over three-quarters of billion consumers online in China waiting for a businessman like an open gold mine. However, in order to rank high on Baidu, certain best practices have to be kept in consideration. Here are a few of them:

Enter Baidu and Exit Google

Baidu is undisputedly the king of search engines in China. The large population of internet users in China—800 million is a testimony to that. These internet users rely on Baidu to search for an item to purchase and just by clicking on the links given in the search engine, they can find the right item for purchase. In China, this “click-to-buy” cannot, however, be done through Google as it performs best in the English language and is designed to cater to the global audience. On the other hand, Baidu is a Chinese-centric search engine that presents content in the Chinese language and has tools and features specifically made for China. This is the reason 80% of people in China use Baidu as their search engine. Companies seeking to sell their items online can use Baidu to advertise their products in China.

Baidu Prefers (.CN) Domain

Unlike Google, Baidu uses the .CN domain instead of “.com”. In China, it is wise to use the same domain prefix that is already being used by the dominant search engine instead of the one used by Google. If you want to make a purchase from a site with a .com domain, just change it to .CN domain. For example, your website offers clothing items with a .com domain of GetApparels.com. your best strategy here would be to head over to GoDaddy.CN that would provide you with a .CN domain for a small sum. Additionally, Baidu suggests not to spread your website over several domains as that might result in your site getting penalized. A good agency delivering professional Chinese translation can help you with the translation of your pages before you choose a domain.

Baidu as Website Host

Anyone can easily notice that China is more comfortable in using its own sources at the time of need. A user might prefer to use his own web host. However, the hurdle is that Baidu is not a suitable search engine outside China, which is why a Chinese web host is required to enhance the ranking. Upgrading to a dedicated or adopting a virtual or dedicated private server is an excellent idea, but that becomes difficult if you are trying to catch Baidu’s attention. The issue with shared hosting is when a user shares computing resources and server space with loads of different sites, there’s a huge chance the whole server might get shut down. This may leave the user to start from scratch. So it’s best that one should start from his/her own server.

ICP License

An Internet Content Publishing License (ICP) issued by the Chinese government is required by the users which allows operating a Chinese website. However, there is quite a slight chance of succeeding without a physical presence in the state. The best strategy would be to have a partnership with a licensed local internet firm. It would be best to have a business version of ICP instead of going for a separate license in order to make a good business.

The Chinese Keyword

There is a famous saying that goes “when in Rome, do as the Romans do”. In the case search engine, it is best to use Baidu in China instead of Google. Keyword search volume has a significant place in Baidu as it assists in increasing ranking in the search engine. A user may know by now that to Google Ads Keyword won’t do any good as compared to Baidu in China, as this country has a very large number of Chinese locals. In Google, a user may start by writing a keyword in the given search box and a list of famous and suitable expressions may appear before the user.

In the case of Baidu, one can use Sogou and Qihoo 360 as both are also Chinese well-known search engines. Unlike Google, users don’t need to spend any money on making an account on Baidu or on its advertisements or promotions. A keyword planner can be used for doing volume research on Baidu, as it has a feature of filtering metrics. For instance; it can estimate the bid cost of the top page, the daily average of search volume, competition level for a keyword, and daily average of smartphone search volume. Granted, Baidu Keyword Planner resembles Google Ads Keyword Planner but it consists of some additional features and different tools.

Optimization in the Baidu Style

The goal of every search engine on-site optimization is the same, regardless of the search engine you are using. The main point is to make it easier and accurate for users to gain a higher place in the SERPs. SEO experts and online entrepreneurs achieve this with orderly websites, new content, and perfect use of keywords.

Baidu does not follow JavaScript and AJAX contents or links. Baidu falls apart when it comes to dealing with too deep sites. As for Baidu’s top practicing for internal linking, a user must keep in mind that each page must link back to the homepage. Anchor text must involve the best link description and there should be no link inside JavaScript. The significance of Baidu depends upon the numbers of internal links given to the page. The page nearest to the home page, the more valuable it will be. A ranking on the search engine can be improved by cleaning redirected or broken links.

The Last Word

Baidu is undoubtedly the top search engine in China. However, to make the most out of this search engine and to ensure your website ranks high on Baidu, remember to translate your content in Chinese first. If you do not have ample knowledge about the Chinese language, hire an expert agency that can deliver professional Chinese translation services so you can easily ensure your site is ranking well on the search engine. Lastly, before you jump on the bandwagon, make sure your sales pitch is suited for the Chinese market as an unplanned one might result in a loss rather than again.

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Antonia June 25, 2020 0 Comments

10 Key Tips for Entrepreneurs in China

China is the hub and central point of economic and commercial activity in the world. With a massive population of 1.39 billion, the country has a lot to offer in terms of business and growth opportunities. Since the advent of the internet, the speed by which new businesses are establishing themselves in China has increased, even more, followed by a surge in the demand of high tech industries. As a result of this high demand from the Chinese consumer and the feasible market conditions of China, entrepreneurs from all walks of life are attracted to this region.

Not only that, but it is also estimated that there is 10% consumer growth in China every year that accounts for approximately 1 billion consumers. Out of this, about 800 million consumers are smartphone users while 540 million use the internet daily. Considering these numbers, it is no surprise that businesses and especially entrepreneurs seek ways to make a name for themselves in the Chinese market.

To be able to run a business successfully in China, however, it is important to keep certain things in mind—such as a thorough understanding of the Chinese language and culture, regulatory requirements and of course, the support of a reliable and professional agency that can deliver expert Chinese translation services.

Here’s a look at the 10 tips every entrepreneur in China should follow to make his business a huge success in this lucrative market:

Keep It Small and Slow

 The most significant and effective advice given to people who are interested in doing business in China is to think big and start small. For a beginner, it is advisable to first invest in small businesses to acquire experience and feedback from Chinese and then go for the big fish.

It is said that “haste makes waste”. This stands true for businesses that try to make an impact in the Chinese market by investing a large amount. This is counterproductive for both the business and the Chinese market, which is why it is wise to start small first. An initial small investment will give an idea about the opportunities that the Chinese market has to offer, along with building confidence, momentum, and providing quick feedback and learning. All an entrepreneur needs to do is wait for the right time as the saying goes “slow and steady wins the race”. Only then he will be able to take his business to the next level.

Adapt to the Chinese Culture

There’s a famous saying that highlights the importance of dating oneself according to the country he’s in—“when in Rome, do as the Romans do”. Adapting your business to fit the country you are in takes a lot of effort and dedication, combined with thorough knowledge about the customs, languages, and traditions of the country. In adapting, though, most companies and entrepreneurs forget that language plays a pivotal role, and they need to understand the dynamics of languages being spoken in China. Other than that, they should also understand that Chinese consumer interacts with foreign brands on a different level, and the key to attaining their attention is to target the affluent, young, and tech-savvy consumer first. There is no research or book that can provide a complete explanation of Chinese thinking and culture, which is why one must learn and discover China on his own. In simple words, “Adapt to China, China won’t adapt to you”.

Move Quick (Or Die Quick)

In China, everything is in motion. The civilization is changing quickly and new trends are appearing and disappearing at a high speed. Fresh platforms are being discovered and Chinese firms are spending a lot of money and enhancing their domestic market. An example of this “quick to take action” attitude is the way Alibaba, the largest digital player in China took less than 6 months to set up AliPay (mobile pay deal) in all shops across the country. What’s more, the Chinese companies have the capability of copying the latest version of the iPhone within a span of a single night!

The Chinese business is quick and changes fast. With more competitors entering the market every year, the need to quicken up the business pace is even more prominent. If you own a small business and are looking for ways to make a business impact in China, you may need to act quickly. Of course, you will be needing a well-crafted business plan, thorough research and the support of a reliable Chinese translation service to make the job easy for you.

Be Practical

In setting up a business anywhere, an entrepreneur needs to have some core skills at his disposal that would make his business a good one in the target market—one of these skills is practicality. It is important to not be distracted by big numbers but to be pragmatic and take a practical approach to set up a business. The Chinese market is full of hidden surprises—what works for one company may not work for another. To take a practical approach, survey the Chinese market thoroughly, consider the costs, inspect the supply chain channels, and then go for introducing your product/service. A practical approach will result in greater chances of business success as compared to an approach that is unplanned and focuses only on making profits. This is why it is important to be positive, logical, and focused on learning what will work and what won’t work in the Chinese market.

Survey Online shopping and E-commerce

The Chinese market is a hotbed of opportunities for new businesses. A new entrepreneur aiming to set up business in China needs to have thorough knowledge about the way the Chinese consumer shops—and that way is the online way.

Online shopping has become the latest trend to look out for in China. According to some statistics, it has been estimated that in 2018, about 816.98 million Chinese used their smartphones to use the internet, out of which 610 million users purchased from the online market. An entrepreneur must take advantage of this growing E-commerce market to place his products within easy reach of the customer while making sure to use the online channels to advertise and promote his services.

Goodwill counts a lot in China

In China, a brand name is everything. While it is true that there is immense competition in the Chinese market, counterfeit products are also very much present here. To copy the name of an existing business in China is considered cheating, which is why any entrepreneur who sets up a business with a new name is appreciated by the Chinese consumer. This also builds trust and company name in China as buyers feel that the product they are purchasing does not belong from a fake or copied company.

Hard work-Patience-Positivity

The world of business is a maze full of challenges and opportunities. An entrepreneur should know that everything takes time, which is why he should be patient, calm, and focused.

In China, just like any other country, it is difficult to find a loyal consumer who would stick to your brand. This is why it is important to understand that hard work will pay off in the end if a company continues to reach out to the consumer. It must be kept in mind that a positive attitude will take you a long way in establishing a good business repute as well as earn loyal consumers in the long run.

Employ Local Partners

To enlarge any foreign market, hiring local partners who can guide you through the cultural and logistical hurdles of the Chinese market is an excellent policy. This really works in the case of China, because its values and systems are different than those of Western countries. Employing local partners will build trust and repute as well as make the supply of goods an easy task for a new business.

Significance of Teamwork

While it is true that entrepreneurs learn by themselves, research, and go through business meetings to gain experience, the power of teamwork cannot be denied. Worthy leaders learn from their mentors and the best mentors learn from a team. Encouraging and assisting teammates and partners in business is a wonderful strategy as it builds unity among workers and develops goodwill. An entrepreneur should honor them with outstanding performance and spend time in improving relationship with them while taking care not to look down on them.

Think Big!

It’s not easy to attract Chinese consumers. As every company aims to attract consumers by advertising online and adopting the traditional approaches to promoting brands online, the abundance of advertisements has resulted in ‘clutter’ and information overload. This is why there is a need for cooler strategies, resourceful campaigns, and more appealing, inspiring, and advanced marketing tactics. To achieve this, the best technique is to think big and aim for online advertising and the use of social media platforms. Likewise, key influencers hold significant importance in China, so an entrepreneur should make use of these influencers to advertise his brand.

The Takeaway

The Chinese market is full of opportunities, especially for new businesses. While it is true that setting up a business in China would take time to give the profits, an entrepreneur must take advantage of the lucrative Chinese market to make an impact. Likewise, an entrepreneur should also employ the services of a reliable Chinese translation service to translate his business content. It is important to stay focused and dedicated in order to make the desired impact on the Chinese market.

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Antonia June 18, 2020 0 Comments

7 Best Examples of Chinese Brands Translations

In today’s world where products are imported and exported over the globe, translation is mandatory to develop understanding and to establish communication. China is the hub of economic and commercial activity in the world, leading in both areas and many more. Some of the Chinese brands are the top brands in the world but since their names are changed according to the market they are introduced in, few people know that they belong to China. Unlike western states where brand name indicates the meaning of product, Chinese brand names do not depict its connotation.

Therefore, it is difficult to translate the Chinese brand name and product to export them overseas. If you own a company that wants to make a good impression on the Chinese market, you would need a good brand translation, which is possible by hiring a professional agency that delivers Chinese translation services.

It might be interesting to observe that there are some awful stories regarding failed Chinese brands owing to a bad translation of products but here are 7 most appreciated Chinese ongoing brands which are liked internationally.

Nike

It is complicated to translate and understand the Chinese language. While many people are now learning Mandarin in order to understand the language more, brands are still thinking of ways of making a big impact on the international market while keeping their original name intact. Nike, the international sports brand, acquired instant popularity in China and West too as Nike (Nai-Ke) stands for “perseverance and endurance”.

These meanings were interesting and easy to understand, which made the brand stand out from the rest. Although it is anticipated that this Chinese brand will capture the US market this year, some Western brands are still taking the lead in the domestic sports market in China, such as Anta (15%), Adidas (20%), and other smaller brands. In 1991 Nike released the sixth edition of Air Jordan, Anta Company came in the market for business at the same time, whereas Adidas Company was taking the lead in the shoe market. However, Anta holds a strong position in the Chinese market owing to its strong supply chain network but Adidas and Nike are making their way to brand excellence slowly.

The Only Cola “COCA-COLA”

A brand that does not require any introduction as everyone is well aware of it is Coca Cola—a world-famous beverage that means “tasty-fun” in both Chinese and Western languages and the Chinese translation for Coca Cola is “Ke-Kou-Ke-Le”. Naming a brand well holds significant importance in China which is why the Chinese focus on giving a unique, understandable, and attractive name to its brands. It is reported that naming a brand in China is a whole industry now and individuals as well as companies that suggest unique names for brands are paid to do it. Since it is difficult to translate a brand to suit the preferences of each country, as every country has its own linguistic and cultural expressions, Chinese brands hire individuals of other states to name their products as well as pay them to translate Chinese products in their own regional languages.

BMW (Bao-Ma)

The Chinese prefer symbols over words, which is why most of their brand names hold a symbolic meaning. One such famous brand is BMW, which when translated in Chinese (Bao-Ma), means a precious horse. The horse as an animal is considered a strong symbol in China and is believed to bring good luck and prosperity. In English “宝 (bǎo)” stands for precious jewel whereas in China it depicts positivity and luck. While the speed of the car is described as “my car is this much horsepower”, the horse sign “马” denotes a motor. This shows why BMW is named after the horse as it is considered a powerful and fast ride in China.

Colgate Tooth Paste

Some translations are better left to be translated by expert companies that deliver professional Chinese translation services. Nevertheless, some famous brands have made a name for themselves in China. One such brand is Colgate. In China Colgate is called “Gao-Lu-Jie” which means revealing superior cleanliness. The reason this brand became one of the most used toothpaste brands in the world was the sheer number of people using it in China. The Chinese use Colgate to brush their teeth and it is the only fastest selling brand in the country. Moreover, since Colgate means “high reveal clean” in Chinese, it denotes cleanliness and oral hygiene in both China and elsewhere in the world.

Marriot Hotel

Another famous brand that has made waves of popularity across the world is the Marriot Hotel. The brand is known as “wan-hao” in China which means “10,000 wealthy elites” in Chinese (“万 (Wan)” means ten thousand and “豪(hau)” means wealth or luxury). The target market of the hotel is the elite or upper-middle class which is why its advertisements are also aimed at attracting the elite customer who is willing to spend money for a luxurious stay or meal at the hotel. Since the name Marriot is easy to understand both within and outside China, the brand has been able to make a name for itself in the league of famous hotels.

Famous Brands Mr. Muscle and Mr. Powerful

There are many brand translations that suffered a blow when they were translated wrongly into other languages. One of these brands is Mr. Muscle, the household cleaning brand that suffered a mistranslation crisis when it was noticed that it sounded like “Mr. Chicken Meat” when it was sent to China. However, the original has now been replaced with “Wei-Meng-Xian-Sheng” which means “Powerful”.

Mr. Muscle is a brand that was manufactured by S.C. Johnson and Sons, an American company manufacturing household cleaning supplies. Since this brand was also being imported from America into China, it became quite popular in the Chinese market.

The American brand began giving the local household cleaning brands some tough competition, which is why a new name was given to this brand—Mr. Powerful. However, this naming only added to the confusion, and people began to take these two brands as one. Still, Mr. Muscle still took a lead in the market due to its Chinese translation (Wēiměng Xiānshēng) which stands for Mr. Powerful. Nevertheless, the brand still is one of the most popular brands and is sold popularly in Chinese supermarkets.

Seiko

Some brands have a very powerful brand impact and their names hold significant importance. One such brand that has a famous Chinese brand endorsement is Seiko, the world-famous watches brand. The company has successfully translated its brand name into Jinnggoing. The first part of this translation denotes essence whereas the second one refers to handmade crafts. When these are put together, they perfectly denote the fine craftsmanship and attention to detail that is characteristic of this watch brand.

The Last Word

The Chinese language is a myriad of figures and characters that holds significant importance for its people. Since the Chinese market is a hotbed for brands seeking to make a name for themselves, the need for translations into the Chinese language has made itself known through the times. Some of the most well-known and renowned brands of the world have made a name for themselves in China by choosing the brand names which, when translated into Chinese denote some very unique meanings.

Nevertheless, while these companies have been careful in selecting brand names for themselves in China, they would still need the support of reliable agencies that can deliver them professional Chinese translation services so they can translate their brands and content into the Chinese language.

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Antonia June 11, 2020 0 Comments

How to Localize Your Website for China

Want to reach local Chinese markets and engage the huge potential customer base? Translating your website to the Chinese language is the solution. China’s extensive e-commerce markets and rising imports make it attractive for companies all over the world.  Many globally known names are establishing their presence in China to grab their market share. If you also want to become a recognized name in the Chinese market, you need to translate and localize your business website into the Chinese language.

Strategic Approach for Website Translation

China’s strengthening economy and the booming interest of their middle class in foreign services and imported products make their market highly attractive for companies all over the world.

Many global names are translating their websites to resonate well with the foreign audience in order to enhance their credibility.

Did You Know: Apple has translated its official website into 130 languages.

Companies do prefer to translate and localize their websites as per the linguistic and cultural preferences of the audience to improve their global image and enhances their sales. Interestingly, the B2B and B2C companies which run on entirely different approaches follow some common rules when it comes to localizing their websites for the Chinese market.

If you are also planning to dive into the Chinese market, we are here to help! The best possible solution is to hire a professional Chinese Translation company in order to get a flawless translation for your website.

Here is everything you need to know in order to translate and localize your website into the Chinese language.

Schedule a Process of Website Localization

Whether you are planning to build an entirely new website or translating an existing one into the Chinese language, you need to ask yourself a couple of questions, such as:

  • What are the preferred payment methods of the target market?
  • What’s the process for local data agreement?
  • How much time do you have for localizing your website?

Figuring out answers to these basic questions and scheduling the process will help you save time.

 

Transcreation: Creative Website Translation

When you are translating your website into Chinese or any other language, literal transformation is not a good idea. Instead of translating words, you need to translate the idea to make the content appealing for the target market.

Translate your website by keeping in mind the cultural differences and it will help in establishing your credibility. We suggest you put more specific(related to China) information on the Chinese version of your website to make the target audience relate to your brand.

Remember not to choose a word-to-word translation for marketing material and product descriptions as that might leave you with totally senseless content. Get the whole idea translated and it can easily be done by taking assistance from a professional localization partner that can take the cultural aspects into account and deliver reliable results free from any type of error.

 

Pay Special Attention to User-Experience

One of the biggest challenges of expanding into foreign markets is connecting your brand with their needs and wants. You need to be innovative to develop a creative localization strategy in order to grab the attention of the Chinese market.

The first thing you need to do is understand the target audience. It will take some time but the better understand your new audience, the more effectively you can hit them via localizing your brand.  In-depth market research and competitor analysis will help you get a better idea of how to position yourself in the new market.

Make sure you present your brand in a way that resonates with the audience and they feel connected. If you want to improve customer acquisition in the new market, you need to know them well, in the first place.

In addition to understanding your audience and current market trends, you need to pay special attention to user-experience. Make sure you offer s seamless, user-friendly browsing experience with easy to navigate interface for visitors’ convenience. The more friction-less experience you provide, the more traffic you will get. Therefore, it is important to adapt the website as per the socio-cultural preferences of the audience.

Here are some of the important questions that you need to find answers to:

  •  Is your website design and content appealing for the Chinese market?
  •  It is good enough to grab the attention of the Chinese audience and convert them into customers?
  •   Does your website offer easy and engaging user-experience?

Improve the Visuals

The selection of an appropriate color scheme and design for the website is also very important. You need to make your website look like a local Chinese one in order to provide the visitors with a more personalized experience.

You might already know, Chinese people love the red and gold color. Try incorporating these on your website to add a local touch to your website.  Different colors have varying interpretations in different regions.  Do your research, find out what different colors represent in China, and use the suitable ones as per your requirements. It can actually work to make the audience relate to your brand.

Keep the Web Copy Concise and Catchy

Keeping the fast-paced life of the Chinese audience in mind, we suggest you keep the website copy simple and concise. Nobody has time to read pages after pages of tons of information. Just keep it short and easy to understand. Make special efforts to make the buying process easy and fast and customer acquisition will be easy for you.

Most of the Chinese customers have a shorter attention span as compared to western customers and they prefer online shopping in a couple of clicks. Thus, if you want to keep the Chinese audience engaged, it is better to come up with creative and short website copy instead of lengthy blocks of texts.

 SEO-friendly Content for Chinese Market

In order to improve your online visibility, you need to optimize your content for the Chinese market. Google isn’t going to help you in China. The most popular search engine used in China is BAIDU and you need to make efforts to improve your ranking on it. Rethink about the page titles, Meta tags and images. Do your research properly as simple keyword translation might not be helpful. Find out what keywords your target market is using for relevant products/ and services and optimize your content accordingly.  For best results, consider hiring native localization experts.

Hire a Reliable Translation Partner for Chinese Translation Services

Last but not the least; choose your translation partner wisely. Website localization is a tricky thing and needs to be done perfectly to make your mark in the foreign markets.  Website localization includes evaluation of the total content to be translated, transcreation and localization of taglines, product descriptions and graphics, and most importantly, effective content optimization for improving the online presence.

For seamless translation and localization, hire a professional Chinese translation company that has been working in the Chinese market. 

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Antonia June 5, 2020 0 Comments

All You Need to Know About Color Symbolism in China

What Does Localization Mean to You?

It’s not only about translating one language into another. It’s more about how to adapt a product or any content according to the locale. Translation has quickly become part of multilingual brands. Especially in the entertainment industry, the use of subtitles, transcriptions, and transcreation is at its peak. It means being a brand you have to complement the local norms while marketing your brand’s image.

Localization can be done brilliantly with visuals and images because it affects the learning process of an individual.

When in China Do as the Chinese Do

As a business entity world is dividing into parts; the Eastern world and the Western world.

The difference between the two becomes far more prominent especially when it comes to market a product or a service. Marketing strategies in western countries are more based on moods and emotions for instance use of emojis is quite similar to use of colors in eastern markets, likewise; green for envy, blue when you are sad, red when angry or mad, etc. whereas in Asian countries like China, colors mean a lot more than just mood or emotion.

It’s a symbol.

Global brands need to understand the depth of color symbolism in China. That’s why many require skilled translation service providers like Chinese Translation Company, to localize with a pure understanding of the Chinese culture.

From Taoism Point of View – the Avatar of Colors

If you ever went through Nickelodeon prime time, you might be familiar with a popular animated/cartoon series “The Last Air Bender” which aired a while ago. Although the movie release was a critical failure in cinema it did bring attention to the four elements; fire, air, earth, and water. The main lead is a boy (an avatar) who has to master all elements, go through the phase of change and development, and bring peace to the world (because he is the protector).

This traditional concept is more known as Wu Xing – five basic elements emphasize dynamic changes which is a lot similar to the basic concept of Yin and Yang (Taoism).

Wu Xing is co-related to Yin and Yang i.e. both concepts complement each other and so it was concluded with the 5 basic elements; fire, metal, earth, water, and wood. In Chinese culture, these elements reach far beyond their physical existence.

The popular belief is all living and non-living things are made from these elements. Each element is relative to certain characteristics like colors and personality for instance;

  • Wood represents spring, brilliance, and bloom.
  • Fire represents summer, strength, power, bravery, and intensity.
  • Metal represents dead ends and difficulties.
  • Water represents wisdom and accuracy
  • Earth represents fidelity and honesty.

How Elements Play Role in Color Symbolism

Now, this is the interesting part, each element symbolizes a wide spectrum a total opposite of the black and white color of Yin and Yang.

Each element represents a color;

Fire

What do you imagine fire would be like? It represents high energy and mostly associated with bright colors that depict the nature of the element. Usually, the colors representing fire are red, scarlet, deep purple, and sometimes pink.

Earth

Did you ever imagine why people in China have wood floors as traditional home décor? The soothing colors represent the element. Colors such as brown, yellow, and terracotta evoke the essence of balance. Therefore it makes people feel a closer connection to the earth and their motherland.

Metal

This element is the resilience of stability. Usually, when a couple gets married (in western countries) their band colors range from gold and silver, sometimes white or grey even. In Chinese colors, it’s about bringing equal balance in each other’s life.

Water

It is said water can have a soothing effect and can be used as a tool for torture. On the positive notes, this element is represented by shades of blue and black, it associates with the flow of life and predicts calmness.

Wood

Usually represented by teal and green, this element resonates birth and growth in Chinese culture. In most advertisements, you may come across this color.

As a marketer, you need to understand the use of colors in visuals. This will be quite helpful to present your product to the Chinese market. Now keeping these factors in mind, there are a few colors that are perceived more highly by the general audience like;

Red

Red is said to the most ancient color of all. The common understanding is that red is best represents Chinese culture. Somewhat it is true, Chinese consider red as a symbol of prosperity and happiness and used in several festivals to celebrate the time as well as the Chinese New Year or at weddings.

Yellow

This color is a bit sensitive for use in Chinese culture. You may have seen, yellow was often worn by emperors in the historic time, but currently the color manifest inappropriate adult content. So be careful if you plan to use this as your brand color.

Blue

Commonly used in advertisements especially if it is sports-related i.e. it represents masculinity – a common association as a gender-based color. Therefore if your brand focuses on the gender niche, it is safe to use this color as it does not gives any negative vibes.

White

Contrary to the popular belief in western countries where white is worn at the wedding day and often celebrated at festivals, in China, it symbolizes mourning. So wearing a white dress on any occasion other than funeral means disrespect for the festive events.

Purple

Quite a famous color in terms of marketing, this color symbolizes the ascendance to immorality which is a good sign in the said culture.

Conclusion

Colors associate with culture, traditions, values, and emotions. Every culture is unique therefore each culture depicts colors in a different way than the other. As a business entity, it comes down to you, to initiate the right market tactics with the right entourage of colors.

China is worth an investment. If you ignore color symbolism, you may call upon self-doom. It’s better to connect with the fundamental principles and win hearts.

 

 

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Antonia May 7, 2020 0 Comments

Understanding the Chinese Consumer Behavior

When you think of the technological and economic revolutions in the world, one country that pops up in the mind is China. The hugely populated state boasts of some of the most lucrative opportunities for global businesses, irrespective of the type of industry. This is why businesses aim to understand the way Chinese consumer thinks and buys.

These shopping habits directly affect the way these consumers purchase products—a key point businesses should be focusing on if they want to take advantage of the opportunities awaiting them in the Chinese market. If you are a business aiming to step into China, all you need is a thorough knowledge about the Chinese consumer behavior as well as the support of a reliable translation agency for delivering you expert Chinese translation services.

Let’s take a look at the way Chinese consumer behaves and thinks when it comes to their shopping habits.

The Chinese Consumer Groups

Ever since China opened its doors to the outside world with its reform policies in 1978, global businesses have been able to step into this highly lucrative market for business establishments and growth. Perhaps this entrance by big companies has led to structural changes in the economy as a whole, affecting the Chinese consumer buying habits and preferences. However, it must be noted that not all Chinese think alike when buying a product—their preferences vary according to their ages, buying power, income and life stages. We categorize the Chinese consumers into 3 distinct groups for a closer look at the way their shopping habits vary:

1. The Lost Generation: Born Before 1960s

Termed as the ‘lost generation’, this group comprises of the people born before 1960s who had to face the tougher side of life. Growing up in times of political and social unrests, these consumers are further divided into frugal retired and wealthy retired. As the name suggests, the frugal retired Chinese worked primarily in state-owned enterprises and did not have the privilege of getting a standard education.

This is the reason this group is more sensitive to price changes and is ready to forego quality over convenience. In contrast, the wealthy retired individuals worked in government-owned enterprises, had a standard education and are therefore, less sensitive to price changes as well as prefer quality over cost.

2. The Post-revolution Generation: Born Between 1965-1980

Born after the revolutions, this group consists of members who grew up at the start of reform era. Having seen both the times before and after the reforms, this generation fluctuate between modern and traditional buying habits. Those having a greater disposable income are willing to spend on premium products and are conscious of the product quality. On the other hand, they are also aware of the need to save money and do not spend frivolously.

3. The Millennials: Born Between 1985 and 1994

The millennials are the most lucrative segment of the population, and the main target of companies. Born after 1985 and during the ‘one-child’ policy in China, these consumers have a tendency to spend extra money on products and have a relaxed outlook on life. Not surprisingly, they prefer luxury goods as well as high-quality products.

Key Features of Chinese Consumer Behavior

To understand the mind of the Chinese consumers, it is important to take a closer look at some of the key features that affect the way Chinese consumer shops. As the disposable incomes of these consumer rise along with an improvement in the standard of living, the past trends of consumer buying are shifting slowly. According to an estimate, 3.5% of Chinese households had an annual income of $3,800 in 1997. That figure has grown to 12% in 5 years’ time only—an indication of the better standard of living.

Feature #1: Product Innovation and Focus on Quality

With the improvement in the standard of living comes the shift in consumer’s preferences. The Chinese consumer is increasingly focusing on high-quality products and services, and has his eye on the brands delivering this high quality. According to an estimate, China is the largest market for luxury brands that account for approximately 47% of global sales of these luxury items. Chinese consumer will gladly pay for premium products and luxury items for maintaining a social status in society. Additionally, customized products are in greater demand and more Chinese are focusing on buying customized goods for a more personalized experience.

Feature #2: Growth of Online Shopping and E-commerce Stores

Ever since the internet revolution took place and companies jumped on the bandwagon of online stores, the retail landscape has changed dramatically. Brands in China, especially the luxury and high-end ones are focusing on delivering goods and services through online channels. In fact, China is the world’s largest E-commerce market with a revenue generation of approximately $615 billion.

This has also given rise to omnichannel retail and shopping that ensures customers can shop both online and offline as well. About 95% of Chinese consumers are categorized as omnichannel shoppers who love to try online shopping experience before opting for physical shopping.

Feature #3: the Growth of Social Media Channels and Online Retailing

The Chinese consumer is a modern and tech-savvy individual with an ample knowledge about the internet and the vast opportunities it offers. With the rise in popularity of social media, E-commerce stores and online brands are strengthening as well, but that has given rise to impulsive buying behavior among the Chinese consumer. In order to cater to the demands of these tech-savvy Chinese, WeChat offers one-step buying options for a quick shopping as well as pop-up notifications for new products and sales.

Other strategies that brands are working on and Chinese consumers are embracing are the use of KOL (Key Opinion Leaders) and social media influencers who have a huge number of fan following and use this to endorse brands. Nevertheless, this trend of social media is likely to bring more Chinese consumers into the online shopping world for a convenient and quick shopping experience.

The Last Word

China is the hub of economic and business growth and the Chinese consumer is more informed, social and practical individual. Regardless of the age groups, these Chinese consumers are more aware and informed about the many opportunities that internet and the rising E-commerce world has to offer. Nevertheless, if you are a business wanting to take your business to these Chinese consumers, you will need an awareness about the Chinese consumer behavior along with having the support of an agency which can deliver you comprehensive Chinese translation services for a seamless entry into the Chinese market.

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Antonia May 7, 2020 0 Comments

10 Unique Chinese Customs

They say it’s unwise to judge a book by its cover. Yet this is exactly what many people do when they look at Chinese people. Being the forerunner of economic and technological revolution, China is home to diverse cultures and traditions, with an ancient history admired by the rest of the world. While other countries evolved through time and absorbed different cultures through the ages, China was able to maintain its own identity. Not surprisingly, Chinese people appear very different to foreigners owing to their unique customs and traditions. If you own a business and aim to enter the Chinese market, chances are you will need to have a knowledge of some of the unique Chinese customs along with having the support of a reliable and professional agency delivering Chinese translation services for an easy transition into this economic and technological giant.

Here are 10 very unique Chinese customs which are found to be different from other countries:

1. Bowing as a Traditional Gesture

One of the gestures deemed unique and different from the rest of the world is bowing. To show respect to someone, Chinese people bow gently as a form of greeting. This traditional gesture is unique in itself as you may not see it in western countries. While the people in western states prefer shaking of hands, Chinese use this gesture in business and formal meetings. However, it is interesting to note that clapping in China depicts driving away demonic spirits instead as a gesture of appreciation or happiness, unlike the rest of the world.

2. Colors Reflect Symbols

In China every color has a traditional meaning for instance black color depicts evil and darkness and is most commonly used by prisoners. White color is used to depict grief, sadness and funerals. Red color brings good luck and power and is therefore considered most conspicuous color in China. It also represents fire.

3. Chinese Tea is a National Beverage

In China, when you are with friends and families, Chinese tea is the thing for you. Many traditional tea houses have been built where you can have infinite supply of tea in your tea cups. The common practice is ensuring all teacups are filled and don’t go empty. Termed as ‘tea-tapping’, this tradition involves visitors tapping the tables as a form of showing gratitude. In fact, it is a custom to never let a teacup go empty.

Tea is the national hot drink of China. In fact, the social status of a person is judged by the way and the type of tea he drinks. As a form of greeting visitors and securing business transactions, it is common to sit down for a tea with the guests.

4. Chop, Chop, Chopsticks!

The placement of chopsticks might be a gesture that is paid little attention by you, but in China, this placement is everything. It is considered bad luck to stick your chopsticks straight upwards after a meal as it depicts an offering to the dead. Moreover, it is highly discouraged to place your chopsticks vertically as it represents the incense used in funerals. Similarly, crossing the chopsticks is also disliked due to superstitious beliefs about offering to the dead. You can put your chopsticks next to your bowl, on your bowl or on the chopsticks rest. It will show that you have finished your meal.

5. Burping is Considered Sign of Gratitude

Ever burped in public and got embarrassed? We have all been there—but in China burping and farting after a meal is a common thing. According to Chinese doctors and Traditional Chinese Medicine (TCM), it is unhealthy to keep something in your body that wants to get out. In order to show gratitude to host and chefs, Chinese people start burping on the table which is considered to be a sign of satisfaction and gratefulness.

6. A Likeness for Foreigners

Chinese people love foreigners. Their curiosity about visitors from other countries lead them to take photos of these people. Interestingly, you will feel like a celebrity in China as they will keep on asking you to take photos with them. A lot of Chinese families will take your snaps without asking you. This is harmless so don’t forget to enjoy it. However, as most of the Chinese have black hair, foreigners having different colored hair are considered traditionally demonic to them. For example, Dutch people are associated with Buddhist demons owing to their red and orange hair—not a welcome thought if you are a Dutch wanting to take your business to China. You will still need to have the support of a reliable agency for delivering you the best Chinese translation services, though.

7. Eating Strange Foods and Drinking Hot Water

China is famous for its strange meals. In China, the best meal is a carefully balanced mixture of flavor, texture, color and food types. Chinese choose their meals differently—the stranger the animal the costly it gets. This is why it is a tradition to have frog lung, parts of pig, fish eyes, and stomach of a cow, chicken feet and hundred-year old eggs for meal. In fact these are labeled as special foods of China.

It is said that you must eat dumplings in winters otherwise the cold will tear off your ears. This is the reason Chinese throng to markets in winters to eat dumplings every year. Moreover, Chinese people prefer drinking burning hot water as they believe it prevents them from ailments and diseases. Also, it is considered impolite if you don’t drink your wine during business meetings as Chinese businessmen love white wine (known as baiju).

8. Giving Gifts, Refusing gifts and Gifts in Return

When it comes to gifts, who doesn’t like them? Chinese people love to give gifts in house parties and don’t open them until the guests are gone. However, they normally refuse gifts two to three times before accepting them. One must be careful in giving gifts too—a pear is a sign of divorce and separation and should not be gifted. Similarly, gifting umbrella and fans is said to bring bad luck while gifting a clock depicts counting down life span. Birthday gifts are wrapped in red paper or sheet as red symbolizes good luck and wine, cigarettes and sweets are considered ideal gifts on occasions.

9. Face Tattoos and Face Kini (face-mask)

Face is everything in China. Whether it’s a business meeting or an informal one, Chinese people focus on the face. This is why in China face represents social standing, honor and respect. The Chinese believe that these features of the face depict the true personality of a person, along with representation of his entire family. The pale complexion is desired by Chinese people so in 2004, face kinis (face masks) were introduced for the protection of face from jelly fish and sun light tanning on the beaches. Other Chinese go for face paintings and tattoos as they believe it will bring honor to their kin.

10. Spitting Loudly in Public is Common

However disgusting it may seem, spitting is not considered offensive in China. Chinese believe spitting will keep them safe from demons. Although the majority of the Chinese now deem this act unhygienic, many of them still don’t find it offensive to spit in public places.

The Last Word

China is at the forefront of all economic and technological revolutions, and Chinese people are believed to be the best negotiators in the world. Nevertheless, some of the traditions and customs followed by these Chinese may be peculiar and odd for the rest of the world, but are still in practice today. This is why a business seeking to expand in China need to have a thorough knowledge of these Chinese customs and traditions, along with having the support of a reliable Chinese translation service agency for a seamless and effortless transition into the market.

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Antonia May 6, 2020 0 Comments

Impact of Covid-19 on Chinese Businesses

Few of the diseases that affect mankind are dangerous. Even fewer of these diseases take the shape of global pandemics that shake the foundations of communities and cities. COVID-19 is one such virus.

COVID-19, more commonly known as corona virus is a disease that has been labelled as a ‘global pandemic’ by World Health Organization. Having been the cause of death of more than 100,000 people globally and affecting thousands more, COVID-19 has not just brought many countries to the brink of healthcare emergency, but has also caused havoc in all fields of business—be it healthcare, social, manufacturing, retail or services.

COVID-19 and Chinese Businesses—the Figures

At the time of writing this article, China is rebounding from the huge business losses incurred by the corona virus. Even though January and February saw the worst of the pandemic, with thousands dead, China is slowly trudging its way back as April comes to an end.

But what was the picture when corona virus actually struck?

COVID-19 emerged in late December 2019, quickly becoming the deadly virus that engulfed the Chinese city of Wuhan. As the virus struck, the holiday for Chinese Lunar New Year were extended for a week in order to limit the spread of the virus. As the concept of “social distancing” took hold, Chinese businesses were forced to shut down their operations, curtailing productions and laying off workers. This business shutdowns were not only limited to one sector, but affected all sectors equally.

Perhaps the greatest impact was visible on the manufacturing sector where the Purchasing Manager’s Index (China’s official measure of manufacturing activity) fell from a high of 50 to only 37.5 in January. This PMI is a measure of the country’s economic health and has a huge impact on China’s trade and business with other countries. Not surprisingly, this drop in PMI had a ripple effect on other countries’ export-import with China.

The virus’s impact on Chinese businesses can be gauged by the figures which state that approximately 429,000 businesses had either dissolved or had to suspend operations. Wholesale and retail business was the hardest-hit sector, where approximately 38% of the operations were dissolved. This was followed by leasing business and manufacturing sector where about 15% and 8% of operations were dissolved, respectively.

China’s service sector was also hit by the virus, whereas a large number of service firms closed down their business operations, incurring huge losses amid the shutdowns. Moreover, with the shutdowns came the fear of mass bankruptcies that economists were sure would eventually be the case. Considering the business losses in January and February, this was highly likely but China is now making its way back to normal times, with many businesses resuming their operations. The services sector includes small and medium-sized retailers such as restaurants, malls and movie theaters. As travel restrictions were also imposed on the people, they were forced to remain indoors—hence the business losses.

China’s Businesses—the Road to Recovery

Only after 6 weeks of the virus attack, China is back to recovery. Many of the businesses are back to work with factories operating at 60-70% of their operating capacity. Although the dropping PMI figures suggest that companies are facing an acute shortage of workers, this condition is further exacerbated due to the dependency on migrant workforce as China has about 300 million migrant workers.

COVID-19 inflicted more harm than was expected in China. Being the second largest economy of the world, China had to face huge losses when social distancing took over, disrupting normal life and dropping the stock market index. Even now, only about 30% of the small and medium-sized businesses are back to work. These cuts have a huge impact on the global supply chain as many of the businesses are returning to normal operations.

Still, the road to China’s recovery from the effects of the coronavirus is a bumpy one. Although many of the businesses are back to work, some of them need the backup of workforce to stay aboard. With the large number of migrant workers being laid off, chances are it would take time for China’s businesses to rebound from the impact of the virus. Currently, China appears to be in the early stage of an economic rebound but this situation still pose a significant risk owing to the danger of virus striking again.

All is not lost in the business world of China though. Some of the companies had sensed the effects of the virus, and had taken steps to deal with the situation. For example, Master Kong, the leading instant noodles and beverage producer had anticipated the economic slump that the virus would bring, which is why it shifted its selling efforts away from offline and large retail channels to online and E-commerce channels.

By thinking proactively, it was able to control huge losses, stock-outs and hoardings that followed the outbreak. Additionally, by continuously tracking the retail channels’ re-opening plans, it was saved from the disruptions in supply chain. Perhaps this is the reason that Master Kong was able to recover its supply chain by more than 50% in late February as compared to other businesses who had relied on retail channels for their operations.

The Last Word

COVID-19 proved to be more than just a virus. It halted operations, supply chains, productions and commercial activities by huge margins, incurring a chain of events that eventually led to business losses and stock market collapses—not just in China but worldwide. Now as the world recovers slowly from the shock of the virus, businesses are slowly moving back to their normal operations but it might take a whole year for them to regain their previous positions.

To deal with the current situation, businesses need to shift their focus away from the retail channels and strengthen their E-commerce and online channels. This will not only be helpful in recovering from the losses, it would also contribute to strengthening the collapsed supply chains globally and domestically.

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Antonia April 21, 2020 0 Comments